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  • E-Marketing Scope in India

    Загружено:

    Nikhil Bihari
    12 просмотров9 страниц
    This document summarizes a study on e-marketing practices and their scope in India. The study had the following objectives: to examine successful internet marketing schemes, determine the size and growth of the e-marketing industry, identify the most preferred approaches, and compare consumer preferences for online vs traditional marketing. The research involved a questionnaire circulated online to 50 respondents. Key findings include that viral marketing is the most effective form, with search engine marketing also widely used. Most respondents agreed that internet marketing is growing. Reasons for this growth include the rising number of internet and mobile users and the trend toward personalized marketing.

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    E-marketing Scope in India

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    E-marketing Scope in India

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    This document summarizes a study on e-marketing practices and their scope in India. The study had the following objectives: to examine successful internet marketing schemes, determine the size and growth of the e-marketing industry, identify the most preferred approaches, and compare consumer preferences for online vs traditional marketing. The research involved a questionnaire circulated online to 50 respondents. Key findings include that viral marketing is the most effective form, with search engine marketing also widely used. Most respondents agreed that internet marketing is growing. Reasons for this growth include the rising number of internet and mobile users and the trend toward personalized marketing.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    12 просмотров9 страниц

    E-Marketing Scope in India

    Загружено:

    Nikhil Bihari
    This document summarizes a study on e-marketing practices and their scope in India. The study had the following objectives: to examine successful internet marketing schemes, determine the size and growth of the e-marketing industry, identify the most preferred approaches, and compare consumer preferences for online vs traditional marketing. The research involved a questionnaire circulated online to 50 respondents. Key findings include that viral marketing is the most effective form, with search engine marketing also widely used. Most respondents agreed that internet marketing is growing. Reasons for this growth include the rising number of internet and mobile users and the trend toward personalized marketing.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 9

    Name of Institution

    Amity College of Commerce & Finance

    ACCF

    Name of Institution

    A Study on e-Marketing
    Practices and Their Scope
    in India

    ACCF

    Name of Institution

    Impact of internet on marketing


    Online consumer presence: CISCO,
    Easyjet, Cars, FMCG
    India: 81 Million internet users, 3rd among
    top 10 Internet user nations in Asia
    India 2000-2010: Internet users up by
    9.8%

    ACCF

    Name of Institution

    Objectives of Research
    To study the successful schemes of internet marketing
    used today.
    To determine the size of the internet marketing industry
    today and its growth potential.
    To find out the most preferred internet marketing
    approach.
    To study the Indian consumers preference when it
    comes to internet marketing and traditional marketing.
    To study future e-Marketing Trends
    4

    ACCF

    Name of Institution

    Research Mythology

    Data Collection: Consumer Opinion Based


    Medium: Questionnaire
    Circulated Online
    No. of Respondents: 50

    ACCF

    Name of Institution

    Findings
    Most effective form of marketing
    Search
    Engine
    Marketing
    Viral Marketing
    Blog Marketing
    Video Advertising
    Email Marketing
    Affiliate Marketing

    13

    28%

    22
    8
    1
    2
    0

    48%
    17%
    2%
    4%
    0%

    ACCF

    Name of Institution

    Growth of Internet Marketing

    Strongly Agree
    Agree
    Undecided
    Disagree
    Strongly Disagree

    13
    18
    13
    1
    2

    28%
    38%
    28%
    2%
    4%

    ACCF

    Name of Institution

    Reasons for growth of Internet Marketing


    Internet and mobile users are
    growing
    Television will also be internet
    based
    Everything's
    going
    the
    personalized marketing way
    Traditional marketing costs are
    growing
    Ease of tracking success or
    failure
    Easy accessibility to products
    from any part of the world

    17

    36%

    14

    30%

    17%

    6%

    2%

    9%
    8

    ACCF

    Name of Institution

    Recommendations
    One to Two Slides

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