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Contents
TITLE PAGE
Key Highlights 3
Researcher’s Background 5
Purpose of Report 6
Profile of Respondents 9
Interest In Entrepreneurship 10
Pitch-for-Funding Readiness 23
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Entrepreneurship Survey Among Malaysian Youths – 2010
Key Highlights
75% of youths categorized themselves as social entrepreneurs aiming for profit and social
objectives (people & environment).
85% of youths would reinvest an amount of RM100 million they earned from a commercial
project, for sustainability and future profitability.
95% of youths want to start a venture in the future but 76% do not know a Non Disclosure
Agreement helps to protect their business ideas .
73% of youths believe their business ideas will work even if they fail to obtain funding from
180 investors.
62% of youths listed “no funding” as their main barrier in starting a venture while the second
highest barrier is lack of experience in managing a venture (46%).
72% of youths disagree or undecided whether their degree subjects train them to be
entrepreneurial.
66% of youths agree managing a venture for 1 year while they are in the university would
help them to succeed as an entrepreneur.
62% of youths have written a business plan once or more but 82% have never
applied for funding from any financial institutions.
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Entrepreneurship Survey Among Malaysian Youths – 2010
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Entrepreneurship Survey Among Malaysian Youths – 2010
Researcher’s Background
Mohamad Sabrie Mohamad Salleh is pursuing his Masters of Entrepreneurship from HELP University
College and currently working with a venture capital company, Malaysia Venture Capital Management
Berhad in the Investment team.
He graduated with Bachelors of Accountancy (Honours) from Universiti Putra Malaysia. He received his
early education from Victoria Institution Kuala Lumpur.
He is the Research partner for Youth Entrepreneurs Malaysia and presented his paper titled
“Information Availability For Entrepreneurial Creation” to the Kauffman Foundation representative
during the Global Entrepreneurship Week 2009, Malaysia. He also co-ordinates a website dedicated to
entrepreneurial issues called “Malaysia Entrepreneurship Project”.
He experienced his first startup when he was 18 years old selling sandwiches during the KL rush hour
and subsequently started an electronics importing trading company when he was in university. Upon
graduation he laid the foundation for a greeting card company, later headed by his close friend, Jason
Yong which established Chozit Sdn Bhd.
His university years were dedicated primarily towards community growth. He participated in campus
elections and subsequently elected as the President of Universiti Putra Malaysia Students’
Representative Council under the provisions of the University and University Colleges Act 1971. He was
entrusted with the welfare of 17,000 students from the Serdang and Bintulu campus. He was also a
member of National Students Consultative Council chaired by the Deputy Prime Minister of Malaysia.
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Entrepreneurship Survey Among Malaysian Youths – 2010
Purpose of Report
Dear Readers,
The purpose of the report previously was to help me justify my literature findings for my Masters of
Entrepreneurship assignment. However, after discovering interesting findings from the survey, I decided
to make this report available for the Prime Minister’s Tea Party on March 13th 2010, to represent the
voice of Malaysian youth entrepreneurs.
The survey is also a part of a new-born social enterprise dedicated towards the pursuit of applied
knowledge in entrepreneurship. Information disclosure in this report is for public purposes and is FREE.
However, I appreciate proper attribution and references made when this report is used as a
primary/secondary resource for academic or commercial work.
This survey is also a part of an expanded survey, where insights and views of established Malaysian
entrepreneurs will be recorded through interviews. The purpose of the amended report will be for
Michael Teoh Su Lim’s visit to Stanford University in the middle of this year, to present the views of
Malaysian youths regarding entrepreneurship.
Thank you.
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Entrepreneurship Survey Among Malaysian Youths – 2010
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Entrepreneurship Survey Among Malaysian Youths – 2010
Beyond University
Mohd Firdaus Johari (furydose@gmail.com)
•Mohd
•"Entrepreneurship
"Entrepreneurship misconceptions: it is not only about making money, starts
with innovation, skill and knowledge, not only about what sell, it's how you sell
it and is an attitude, mentality and though processes."
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Entrepreneurship Survey Among Malaysian Youths – 2010
26 - 30 years old
Racial Composition
54%
46%
Bumiputera Non-Bumiputera
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Entrepreneurship Survey Among Malaysian Youths – 2010
Interest in Entrepreneurship
Do you want to open up a new venture in the future?
Yes
No
95%
The respondents were asked two questions in this section. Do they want to
open up a new venture and what is the motivating factor behind opening
op up
a new business?
According to the respondents, 95% answered “Yes” for the first question. This
shows a strong interest among respondents to start their own business.
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Entrepreneurship Survey Among Malaysian Youths – 2010
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Entrepreneurship Survey Among Malaysian Youths – 2010
Social Entrepreneur
(profit, people and
environment)
Religious entrepreneur
I am not interested in
75% business
Other
This question shows that respondents (Malaysian youth) has a high awareness
level in terms of environmental protection and social issues which contribute
towards defining themselves as “social entrepreneurs”.
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Entrepreneurship Survey Among Malaysian Youths – 2010
89%
Almost all of the respondents (89%) answered “Yes, we could use more
talents” for this question.
35% 38%
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Entrepreneurship Survey Among Malaysian Youths – 2010
A minority 13% would stop searching for funding. Notable answers from
respondents are:
• Reconsider the whole plan and make improvements.
• Gather comments from these people and see if my idea works or
improve it and try again.
• Try to revise back the idea and d proposal, if there is nothing much to
change, keep searching.
• Creatively learn from failure, make something different.
• Ask my parents to loan me some money.
• Start small and prove to them it all works.
• Enter another business to gain funding for the business
busine idea.
• Come out with a new business model.
From the results, a combined 73% of youths possess strong resilience; believes
in their business idea and will go for bootstrapping or search for funding
although they are rejected multiple times by investors.
Almost all of the respondents answered “I’ll find ways to double/triple the
amount the following year” should they receive RM100 million project by the
government. Only 5% responded that they’ll retire with the project.
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Entrepreneurship Survey Among Malaysian Youths – 2010
Yo
Your
ur first business venture had just made a positive RM1 million
profit this year. What would be your next MOST IMPORTANT priority?
11% 5%
The results are consistent with “Figure 8” where 85% respondents prioritize on
the long term profits of the company.
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Entrepreneurship Survey Among Malaysian Youths – 2010
5% 9% 8% 9%
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Entrepreneurship Survey Among Malaysian Youths – 2010
You have a great business idea which you believe can bring in millions
of profit! What would be the FIRST thing you DO after identifying the
idea?
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Entrepreneurship Survey Among Malaysian Youths – 2010
No
76%
More than half of the respondents (76%) answered “No” for the question
above. Almost a quarter (24%) answered Yes regarding knowledge of Non-
Disclosure Agreement.
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Entrepreneurship Survey Among Malaysian Youths – 2010
Disagree 18%
A combined group of 72% which do not agree and is undecided whether their
degrees helped them to be entrepreneurial shows that majority of students
graduated with lack of practical skills to succeed as an entrepreneur in the
industry.
Respondents were asked the question above and the response is as below:
• A real opportunity in the real world; internship while studying the
theory of apprenticeship with successful people.
• I’d strongly recommend a distinctive entrepreneurship course like the
one offered by Olympia College. Similar courses need to offer basic
lessons on everything an entrepreneur needs to know.
• Subjects taught in universities only prepare you theoretically. We
need to be exposed to the real business world, to the real contacts
and fund sources.
• Seminars by entrepreneurs and pitching class by venture capitalists.
• Experimental food, restaurant operation, marketing, commercial food
and food processing.
• Entrepreneurship subject should be aligned to the real world.
• Not too much on subjects though, but instead universities should
invest heavily on various workshops concerning entrepreneurship,
how-to-pitch to investors workshop.
• Subjects that can train my mentality toughness (to prepare myself for
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Entrepreneurship Survey Among Malaysian Youths – 2010
failure).
• A marketing subject. It required me to work in groups with other
students to do business plan and present them to university clients. I
felt it was a very good learning experience.
• Assignments that require starting a small business group, instead of
computer simulations using large companies.
• Fundaments in business will do provided is it delivered by lecturers
that have “real” experience in that area.
Yes
60%
More than half of the respondents answered “Yes” which accounts to 60%
while 40% respondents answered No for the question above.
The results show that majority of students adopt a stall mentality or multi level
marketing in undertaking entrepreneurship activities.
Response is as below:
• Transit of import-export agricultural based products.
• Freelancing business; motivator for secondary school and organize big
carnivals.
• Entrepreneurship means starting your own business and creating
something unique that could solve other people problem.
• Entrepreneurs are creative and innovative by starting up a stall in a
bazaar and multi level marketing is just a Business owner not an
entrepreneurs.
• I would find other alternative to start raising fund such as
competitions.
• Selling something but not stall in bazaar concept. More towards
marketing and expand the network.
• Crowd sourcing.
• Product demo and conferences.
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Entrepreneurship Survey Among Malaysian Youths – 2010
Disagree 7%
Strongly Disagree 1%
More than half of the respondents agree (66%) that managing a venture would
help them succeed as an entrepreneur upon graduation. 28% of respondents
are undecided while a combined 8% disagree it will help them as an
entrepreneur.
If you are the Vice Chancellor of a university, what training would you
create to help produce graduates capable of starting up a new
venture?
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Entrepreneurship Survey Among Malaysian Youths – 2010
months and then competing with their classmates in groups. This will
enable them to keep track of their money, stocks, learn to market
their products etc. At the end of 3 months can enable them to
experience the life of an entrepreneur.
• Allocation of university funds should be allowed for students who are
really interested in entrepreneurship. Likewise, procedures like
proposing a business plan till applying for loans should be supervised
and monitored.
• A program where students become personal assistants for CEOs and
later open up a business after getting experience as CEO personal
assistant.
• Create an environment where undergraduates can develop these
skills. Perhaps marketing and encouraging organizations like SIFE.
• Direct information about grants and business loans.
• Provide seed funding for students with solid business plan to start
their business.
• Business simulation or actual business enterprise for candidates to
work on.
• Practical training for one semester.
• Final year assessment based on real profit generated from business
venture created and managed by students.
• Internship with new startups.
• Annual competition: It will be categorized into 2, individual and a
team of 3. Each will be given a certain amount of money to start a
business. They will be given a duration of time to double or triple the
amount of money they received. The individual/team whom manages
to increase the amount of money the most will win the competition.
• Change the CGPA concept in the co-curriculum. Make a system that
could produce graduates that could apply the theory that he/she
studied in the university and creatively make money out of it.
• Cross education (business students taking elective in psychology) will
allow students to have a more varied knowledge base.
• Skills in professional negotiation, personal philosophy and survival
spirit.
• Provide some training on how to write business proposals, business
plans, get people from the industry to come and talk and so forth;
prepare the students for what they may face in industry.
• Legal training for future entrepreneurs.
• Commercialise R&D results and create a student-run investment fund.
• Cashflow board game clubs.
• Throw a challenge for students to start a venture. When they are
successful, get endorsement from university and connect them to the
industry.
• Invite a person from industry, preferably CEO who is capable to share
experience on the industry. Example; Cradle, MAVCAP, TEKUN,
INSKEN, MARA & SME Corp.
• Gather a group of students from different faculties in producing a
business idea, and finally a business plan. I have seen this model work
in RMIT, Melbourne.
• Constant coaching for students who start a business in a team.
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Entrepreneurship Survey Among Malaysian Youths – 2010
Pitch-For-Funding Readiness
How many times have you written a business plan?
18%
Never
38%
Once
19% Twice
3 times and above
25%
The results show that 38% of respondents from 95% which aspires to open up
a new venture in the future have never written a business plan.
Have you applied for government grants, loans, financing from banks,
etc.?
No
89%
Almost all of the respondents (89%) answered “no” to the question above. A
minority 11% answered “yes”.
The results shows that respondents possess once or more business plan writing
experience (Figure 16 – 62%) but did not know their financiers requirements
because they have never filed for financing application (89% - no).
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Entrepreneurship Survey Among Malaysian Youths – 2010
Yes Maybe No
Majority of respondents (37%) answered “no” for question above; another 36%
are undecided while a minority 26% answered “yes”.
The results above show that 73% of respondents disagree and unsure whether
their subjects do help them to obtain funding from financial institutions.
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Entrepreneurship Survey Among Malaysian Youths – 2010
The researcher hopes this report would help provide an indicator of entrepreneurship behaviour among
Malaysian youths. The response was mainly based on views from age group of 21 – 25 years old which
experienced different teaching methods in different universities from all over Malaysia.
To those who participated and contributed time for answering the survey, we thank you. Special thanks
to our social media partners for distributing the survey and to Azim Azman who is residing in Pakistan
for the press release write-up.
If you require any information regarding the “Entrepreneur Survey Among Malaysian Youths – 2010”, do
drop me an email as per the address below.
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Entrepreneurship Survey Among Malaysian Youths – 2010
The information in this report is for public release and is not intended to address any particular individual or
entity. Although the information may be correct at the date it was retrieved, there is no guarantee it will be accurate in the future. Professional
advice recommended should they wish to act based on the information provided.
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