Companys Profile

Founder: JOHN CADBURY

LOCATION: Birmingham, UK.
YEAR:
1824

OPERATE IN OVER 60 COUNTRIES

WORLD'S LARGEST CONFECTIONERY
COMPANY
WORLDWIDE, CADBURY HAS 60,000
EMPLOYEES

CADBURY IN INDIA
1948
Operation began in India

1965
Pioneered the development of cocoa cultivation in India

Popular Brands in INDIA

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Beverages
Beverages
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CANDys

MARKETING THROUGH DIGITAL

MEDIA

www.meethiyaadein.com

MARKETING
THROUGH
TELEVISION

A FEW
ADVERTISEMENTS

The Real Taste of Life with the girl dancing

on the cricket field

The message: Dairy Milk is for enjoyment

During late 90s

Campaign: Khanewalon ko khane ka bahana

chahiye.

Target: widening chocolate consumption among

the masses

More recently

Campaign: kuch metha ho jaye.

Target: to associate Cadbury with celebratory

occasion.

Campaign: pappu pass ho gaya.

Target: encourage those who have pass the

exams to celebrate with Dairy Milk.

Campaign: Miss Palampur

Target: Focusing on the adults.

Campaign: AAJ PAHLI TARIK HAI

Target: To celebrate pay day / salary day

Marketing by print media

and hoardings

Special Marketing campaigns for Festivals

Diwali Campaign -
Iss Diwali Aap Kise Khush Karengey?
Kuch Mithaas ho jaaye.
Raksha Bandhan
New Years Campaign
'Shubh Aarambh' or 'Have a great start'

SWOT IN MARKETING OF
CADBURY

STRENGTH (GOODWILL, TRUST)

Weakness
(Repetitiveness)

Opportunities ( variety of product

to come)

THRETS

Brand Promotion

Bournvita Quiz Contest

Bournvita Confidence Academy
Bournvita Confidence for All India Junior
Badminton Champions
Sponsoring various reality shows