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July 2015 Snapshot Survey [English (United States)]

July 2015 Snapshot Survey - Quarterly Performance


1. Please identify your ISPA membership category:
Spa
Resource partner (i.e. vendors, distributors)
Collaborative
Consultant
Corporate spa headquarter
Spa under development
Educational institution or educator
Individual
Destination: Page 3 (Set in 1 (Spa))
Destination: Page 4 (Set in 1 (Resource partner (i.e. vendors, distributors)))
Destination: Page 2 (Set in 1 (Collaborative ))
Destination: Page 2 (Set in 1 (Consultant))
Destination: Page 2 (Set in 1 (Corporate spa headquarter))
Destination: Page 2 (Set in 1 (Spa under development))
Destination: Page 2 (Set in 1 (Educational institution or educator))
Destination: Page 2 (Set in 1 (Individual))
(End of Page 1 )

Non Spa/RP Q1. This months Snapshot Survey questions relate to quarterly financial performance and
do not apply to your specific membership category. We hope that you will take a few minutes to complete
some special add-on questions that will be used for strategic planning purposes. Click on the "next page"
button below and you will be taken to the questions. You will also receive the full results report Friday,
July 31.

___
Destination: Page 7 (Set in Non Spa/RP Q1)
(End of Page 2 )

Spa Q1. What spa type best describes your business?


Day
Destination
Medical
Resort/Hotel
3.
All survey responses should be provided for the period of April 1, 2015 June 30,
2015 (second quarter).
What was your gross revenue change for the second quarter of 2015 compared to the second
quarter of 2014?

Up by more than 50%


Up by 35 50%
Up by 20 34%
Up by 10 19%
Up by 1 9%
No Change
Down by 1 9%
Down by 10 19%
Down by 20 34%
Down by 35 50%
Down by more than 50%

4. What was your profit change for the second quarter of 2015 compared to the second quarter of 2014?
Up by more than 50%
Up by 35 50%
Up by 20 34%
Up by 10 19%
Up by 1 9%
No Change
Down by 1 9%
Down by 10 19%
Down by 20 34%
Down by 35 50%
Down by more than 50%
5. How did your number of spa visits change for the second quarter of 2015 compared to the second
quarter of 2014?
Spa visits were up
Spa visits were down
No change
6. Which of the following best describes your workforce changes for the second quarter of 2015?
Added new positions
Filled vacant positions only
Implemented a hiring freeze

Laid off employees


No change
Other: ____________________
7. What was your spas average retail revenue per treatment for the second quarter of 2015?
Less than $5
$5 - $10
$11 - $15
$16 - $20
$20 - $25
More than $25
8. What was your spas change in retail revenue per treatment for the second quarter of 2015 in
comparison to the second quarter of 2014?

Up by more than 10%


Up by 7.6 - 10%
Up by 5.1 - 7.5%
Up by 2.5 - 5%
Up by less than 2.5%
No Change
Down by less than 2.5%
Down by 2.5 5%
Down by 5.1 7.5%
Down by 7.6 10%
Down by more than 10%

23. If your spa implemented an effective marketing promotion during the second quarter,
please describe it below.
______________________________________________________________
______________________________________________________________
______________________________________________________________
17.
Did your spa implement a new treatment or spa experience during the second quarter? If so, please
describe the new treatment/spa experience below.

_________________________________________________________________
_______________
_________________________________________________________________
_______________
_________________________________________________________________
_______________

_________________________________________________________________
_______________
_________________________________________________________________
_______________
Destination: Page 7 (Set in 17)
(End of Page 3 )

RP Q1. RESOURCE PARTNERS


All survey responses should be provided for the period of April 1, 2015 June 30,
2015 (second quarter).
What was your gross revenue change for the second quarter of 2015 compared to the second
quarter of 2014?

Up by more than 50%


Up by 35 50%
Up by 20 34%
Up by 10 19%
Up by 1 9%
No Change
Down by 1 9%
Down by 10 19%
Down by 20 34%
Down by 35 50%
Down by more than 50%

14. What was your profit change for the second quarter of 2015 compared to the second quarter of 2014?
Up by more than 50%
Up by 35 50%
Up by 20 34%
Up by 10 19%
Up by 1 9 %
No Change
Down by 1 9%
Down by 10 19%
Down by 20 34%
Down by 35 50%
Down by more than 50%
15. Which of the following best describes your workforce changes for the second quarter of 2015?
Added new positions
Filled vacant positions only
Implemented a hiring freeze
Laid off employees
No change
Other: ____________________
24. Did your company launch a new product and/or service during the second quarter?
Yes
No

Destination: Page 5 (Set in 24 (Yes))


Destination: Page 6 (Set in 24 (No))
(End of Page 4 )

25. Please describe the new product/service your company launched during the second
quarter.
______________________________________________________________
______________________________________________________________
______________________________________________________________
(End of Page 5 )

16. What percent increase or decrease did you see in your number of new accounts, repeat
clients, account closures and international accounts for the second quarter of 2015 compared to
the second quarter of 2014?

Up more
than 15%

Number of
new
accounts

Number of
repeat
clients

Number of
account
closures

Number of
international
accounts

Up 1 - 15%

No Change

Down 1 15%

Down more
than 15%

Not
Applicable

Destination: Page 7 (Set in 16)


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Strategic Planning
The following questions are intended to help gather valuable information from ISPA
members to be used during future ISPA Board strategic discussions and do not pertain to
this month's Snapshot Survey topic. We hope you will take a few minutes to share your
insights. All responses submitted will remain anonymous and will not be published
within the Snapshot Survey Report. If you have additional feedback or ideas you would
like to share, please send those directly to crystal.ducker@ispastaff.com.
18.
What is the greatest opportunity for ISPA in the next three to five years?
______________________________________________________________
______________________________________________________________
______________________________________________________________
19. What is the greatest opportunity for the spa industry in the next three to five years?
______________________________________________________________
______________________________________________________________
______________________________________________________________
20. What is the greatest threat to ISPA in the next three to five years?
______________________________________________________________
______________________________________________________________
______________________________________________________________
21. What is the greatest threat to the spa industry in the next three to five years?
______________________________________________________________
______________________________________________________________
______________________________________________________________
22. If you had to select one initiative or resource for ISPA to focus on in the next three to
five years, what would it be and why?
______________________________________________________________
______________________________________________________________
______________________________________________________________
26. Where is your business located? If you are with an organization that has multiple
locations, please select the location of your headquarter office.
Africa
Asia
Australia
Europe
North America
South America

Thank you for taking the time to complete this survey. Your feedback is greatly
appreciated. The July Snapshot Survey report will be sent to you via email on Friday,
July 31.
(End of Page 7 )

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