A D V E R T I S M E N T

C A M P A I G N

Mission Wacos

Youth Program Volunteerism

Using YOU to Empower the Youth

This advertising campaign will target

3 main programs for Baylor University
Students to come volunteer:

Baylor Students Can Make a Difference

At Mission Waco, it is our goal to empower the poor and
marginalized with loving hands, support and resources. We
believe that one of the most important target groups we can
influence is the high-risk youth in Waco. It is the cry of our
heart to have students at Baylor University be stirred and
moved with compassion for these kids and to take advantage of
the many ways in which they can get involved to reshape a
childs life.

Three Target Programs Contacts:

Youth Program
Trent Futral
Director
1305 N.15th St.
Waco, TX 76707
254-495-0907
tfutral@missionwaco.org

After-School Program

Mentorship Program

McKenzie Miller
Director
1525 West Ave.
Waco, TX 76707
254-753-4900

McKenzie Miller
Director
1525 West Ave.
Waco, TX 76707
254-753-4900

mmiller@missionwaco.org

mmiller@missionwaco.org

After-School Program Our after school

program is for children ages 4-11 in the
North Waco area. The purpose of our
program is to positively impact the lives of
these children through education, spiritual
and character development. At the
program, we focus on tutoring and
providing activities that broaden the childs
experiences and enhance their
talents. The program meets MondayThursday from 3:00 p.m.-5:45 p.m. at our
childrens building, The Rock, which is
located at 1525 West Ave. Waco, TX
76707.
Our program includes:
Theatre
Fine arts
Running
Engineering for Kids

Mentorship Program The purpose of our

mentorship program is to positively impact
the lives of our after school children by
providing them with support and learning
opportunities through a one-on-one
relationship that promote character
development and life enhancing
values. Anyone who is over the age of 19
years old that has the time and willingness
to commit to spend time with their mentee
one to two hours every week can be a
mentor.

Youth Program The purpose of our

youth program is to positively influence the
high-risk youth of Waco through art,
science, listening, talking, cooking or
anywhere where there is passion to make
a difference. Our new Urban Youth Center
includes video games, pool and ping pong
tables and a production room. The
program meets Monday-Thursday 3:00
p.m.-5:45 p.m. and is located at 1305 N.
15th St. Waco, TX 76707.

THE LOREM IPSUMS

FALL 2016

Implementation
In order for Baylor University students to
become more aware of ways they can get
involved in Mission Wacos Youth programs,
we will implement the following actions:

Print Advertisements
There will be a series of three printed flyers that
will be approved by Community Living and Learning
on Baylor Universitys campus and posted in every
residential hall on campus. These flyers will include
information for the following:

The Youth Program

The After-School Program

The Mentorship Program

Web Publication
The following website was created for the campaign
and contains summaries, links, pictures, quotes, video
and applications to the Youth Program volunteerism:
http://www.weebly.com/weebly/main.php

Social Media
Our Facebook, Twitter, and Instagram pages
will offer short feature stories of students who already
volunteer with our youth program. These short features
will contain quotes and links to our websites and
applications. For one feature, follow this link:
https://www.facebook.com/photo.php?fbid=319862
731526858&set=a.301789310000867.1073741829.100
005094010706&type=1&theater

Video

The following link is an advertisement video of the

youth programs offered where students can volunteer.
This video includes footage of the programs on a
typical Tuesday afternoon and interviews with
volunteers and program directors.
http://www.youtube.com/watch?v=TNlqJZuhwo4&feature=emshare_video_in_list_user&list=UURGgXt6viFvWKd0D0rSt52g

THE LOREM IPSUMS

Results
Results for the volunteer program will be measured by how many
Baylor University students become aware of the program
through the various advertisements and respond to these
advertisements by submitting applications to one of the three
programs. A direct link to the application can be found on the
website, which is found on every printed advertisement and
social media advertisement.

Mission Waco, Mission World

1305 N. 15th St.
Waco, TX76707

FALL 2016