Ad-Gurus of India

BJMC Semester 1 Lab

Alyque Padamsee

Alyque Padamsee

Alyque Padamseeis an theater personality and ad film

maker and headed Lintas India for 14 years.
Padamsee has built over 100 brands that includes:
Lalitaji for Surf
Cherry Charlie for Cherry Blossom Shoe Polish
The MRF Muscle Man
The Liril girl in the waterfall
Hamara Bajaj
The Fair & Handsome brand, etc.

Prahlad Kakkar

Prahlad Kakkar
Prahlad Kakkar is a leading Indian ad film director, best known for his
work:
Pepsi TV commercial, Ye hi hai right choice
Limca Zor ka Jhatka
Everest ka tikha lal
I love you Rasna
Maggie pichkoo, Its different and2 minutes
He is the founder and main director for Genesis Film Productions which
is considered as one of the best advertisement film making agencies in
India. Nestl,PepsiCo,Brittania, HUL, P&G are the clients of his agency.
Prahlad Kakkar is Dyslexic, a kind of ailment related to reading
disorder.
To tell a story in 30 sec. is the most engaging way possible, is the
mantra of his love for TV advertisement

Piyush Pandey

Piyush Pandey

Piyush Pandeyis the Executive Chairman & National Creative

DirectorOgilvy & Mather (O&M)India and Vice Chairman of
O&M South Asia.
His famous campaigns are:
Kinetic Luna:Chal meri Luna
SongMile Sur Mera Tumharafor theNational Literacy
Missionof India
FevicolAd Campaigns
CadburyDairy MilkAd Campaigns: Kuch khaas hai
VodafoneAd Campaigns: Happy to help and Characters
ofZooZoo
Asian Paintsad campaigns: Har ghar kuch kehta hai
Bharatiya Janata Party campaign for Indian general election,
2014: withPrasoon Joshiand Abeer Chatterjee

R. Balki

R. Balki

R. Balkiis a filmmaker (Cheeni Kum, Paa, and

Shamitabh), screenwriter and Chairman and Chief
Creative Officer of the advertising agencyLowe
Lintas(India).
Balki's famous campaign includes:
"Daag Achche Hain" for Surf Excel
"Jaago re" ads for Tata Tea
Walk when you talk" for Idea Cellular

Prasoon Joshi

Prasoon Joshi
Prasoon Joshi is a lyricist,screenwriterand ad-guru. He is
CEO of McCann World group India and Chairman (Asia Pacific),
a subsidiary of global marketing firmMcCann Erickson.
He has receivedPadma Shri, Filmfare Best Lyricist Award
thrice, and National Film Award for best lyricstwice.
His famous campaigns includes:
Thanda matlab Coca-Cola
NDTVIndia Sach dikhate hain hum
Saffola Abhi to main jawan hoon
LG, Marico, Perfetti (Alpenliebe, Chlormint) etc.
He has worked for films like Lajja (debut as lyricist), Fanaa,
HumTum, Rang De Basanti,Taare Zameen Par,Black, Delhi 6
and Bhaag Milkha Bhaag.