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  • 1st Session-Services Marketing

    Загружено:

    Vishal Vish
    10 просмотров16 страниц
    Services Marketing 1 Noooo! Another Subject!!! What's in a soap? Name / Brand VISUAL Ingredients APPEAL Packaging Colors Services Different from Product Visual appeal / perception lacking Touch / Feel / Smell non-existent Laborious / Technical Details Marketing DEFINES a service GOODS and SERVICES TANGIBLE INTANGIBLE STANDARDIZED HETEROGENOUS PRODUCTION SEPARATE FROM CONSUMPTION SIMULTANEOUS PROD

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    1st Session-services Marketing

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    Services Marketing 1 Noooo! Another Subject!!! What's in a soap? Name / Brand VISUAL Ingredients APPEAL Packaging Colors Services Different from Product Visual appeal / perception lacking Touch / Feel / Smell non-existent Laborious / Technical Details Marketing DEFINES a service GOODS and SERVICES TANGIBLE INTANGIBLE STANDARDIZED HETEROGENOUS PRODUCTION SEPARATE FROM CONSUMPTION SIMULTANEOUS PROD

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    © All Rights Reserved
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    10 просмотров16 страниц

    1st Session-Services Marketing

    Загружено:

    Vishal Vish
    Services Marketing 1 Noooo! Another Subject!!! What's in a soap? Name / Brand VISUAL Ingredients APPEAL Packaging Colors Services Different from Product Visual appeal / perception lacking Touch / Feel / Smell non-existent Laborious / Technical Details Marketing DEFINES a service GOODS and SERVICES TANGIBLE INTANGIBLE STANDARDIZED HETEROGENOUS PRODUCTION SEPARATE FROM CONSUMPTION SIMULTANEOUS PROD

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 16

    Services Marketing

    Noooo! Another
    Subject !

    Lets
    Make a
    case for it
    !!!

    Whats in a soap ?
    Name/Brand

    VISUAL
    Ingredients
    APPEAL

    Packaging
    Colors

    USP

    Services
    Different from Product
    Visual appeal/perception lacking
    Touch/Feel/Smell non-existent
    Laborious/Technical Details
    Marketing DEFINES a service

    GOODS & SERVICES


    TANGIBLE

    INTANGIBLE

    STANDARDIZED

    HETEROGENOUS

    PRODUCTION
    SEPARATE FROM
    CONSUMPTION

    SIMULTANEOUS
    PRODUCTION AND
    CONSUMPTION

    NON-PERISHABLE

    PERISHABLE

    7
    7

    WHY????
    GROWTH OF SERVICE INDUSTRIES IN
    U.S. & WORLD ECONOMIES
    SERVICE AS A BUSINESS IMPERATIVE IN
    OTHER INDUSTRIES
    DEREGULATION OF INDUSTRIES AND
    OTHER PROFESSIONAL SERVICES
    ISSUES AND PROBLEMS ARE DIFFERENT
    TO CREATE COMPETITIVE ADVANTAGE
    11
    11

    Why Services?

    12

    Why Services?

    13

    Why Services?

    14

    Huge Playfield !

    15

    Thats all (for toda


    16

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