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Unilever - Википедия
Unilever - Википедия
2015
Unilever
Unilever
(https://ru.wikipedia.org/w/index.php?title=Unilever&stable=1),
420158(https://ru.wikipedia.org/w/index.php?
title=Unilever&oldid=69777978&diff=cur&diffonly=0).
Unilever(
)
,
(
),
(2013)
[1].
.
Unilever1991
(1992).
LSE:ULVR
(http://www.londonstockexchange.com/exchange/prices
andnews/stocks/pricessearch/stockpricessearch.html?
nameCode=ULVR),NYSE:UN
(https://www.nyse.com/quote/XNYS:UN),ISE:UNA
(http://stocks.us.reuters.com/stocks/overview.asp?
symbol=UNA.MI)
1930
Unilever
1
2
3
4Unilever
4.1
5
6
7
(),
()
51,3(2012)
4,9(2012)
171.(2012)
1930
www.unilever.com(http://www.unilever.com)
MargarineUnie
LeverBrothers.,
,
..[2]
https://ru.wikipedia.org/wiki/Unilever
1/5
25.09.2015
Unilever
..
BreyersMagnum,Boursin,Lipton,
DoveLux,CloseUpPepsodent.Procter&
GambleGillette.
2000Ben&JerrysHomemadeHoldings,Inc,
Ben&Jerrys.
UnileverCosmeticsInternational(
CalvinKlein,Cerruti,VeraWang,Chloe,Lagerfeld)2005.
Coty$800[3].
52007.Boursin
LeGroupeBel400[4].
174..2006$30,37.
20080,8%40,523,27,7%
5,285.
44%(2007.).
45%2/3.2013,
Bloomberg,Unilever60%,
Danone,ReckittBenckiserNestle[1].
Unilever
1991,Unilever1992
.,,
Lux,OMO,Signal,ImpulseLipton.
1994,
.
Sunsilk,TimoteiDenim,
:,
FormenClub.
90
.Henkel.
.
,1996Unilever
..1996.
Rama,Delmy,Calv,BrookeBond,
Lipton,
.
https://ru.wikipedia.org/wiki/Unilever
2/5
25.09.2015
Unilever
1998().
2000UnileverBestfoods(CPCFoods)(
KnorrHellmanns).Unilever
.2002
,
.
2005UnileverCrmeBonjour[5],
2001,,
.
20052009
CrmeBonjour(,)
(CrmeBonjour).
2006Unilever1500,
,,100.
2008Unilever100%
.[6]
2009Unilever
.()
,PomodOro,.[7]
Unilever,
,,
,.[8]
20Unilever2009
[8].
2011UnileverGlorix.
GlorixUnilever,
.
,Glorix
Brioschi,1902.[9]
2011Unilever82%,
,,
..[10]
Unilever,(LaurantKleitman).
(),
Unilever:
:
BigMilk
Lipton
https://ru.wikipedia.org/wiki/Unilever
3/5
25.09.2015
Unilever
BrookeBond
Calv
CrmeBonjour
Rama
Bertolli
Knorr
Hellmanns
(,,,,,)[11]
PomodOro
:
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Dove
Rexona
Axe
Timotei
Domestos
Glorix
CLEAR
Cif
Sunsilk
Sun
TIGI
DushDas
,:
Algida
CornettoEnigma
Cartedor
2011
104Procter&Gamble[12].
,,
,,,,,,
,20022005.Henkel,
[12].
https://ru.wikipedia.org/wiki/Unilever
4/5
25.09.2015
Unilever
1.2.
19692004U,
,Unilever.
200425,U,
Unilever.
1. Unilever:
(http://www.vestifinance.ru/articles/36259)
2. Unilever:||Advertology.Ru
(http://www.advertology.ru/article58225.htm)
3. .,312005(http://www.advertology.ru/article14783.htm)
4. UnileverBoursin.BrandNews,052007
(http://brandnews.ua/index.php?cmd=news_full_text&type=arch&id=672&lang=ru)
5. http://www.cremebonjour.ru/history.html
6. daily(http://www.rbcdaily.ru/2008/05/06/market/341220)//
.62008.
(http://web.archive.org/web/20080511224352/http://www.rbcdaily.ru/2008/05/06/market/341220)112008.
7. .(http://www.vedomosti.ru/newspaper/article.shtml?2009/04/30/193775)
//,78(2348),302009
8. .,,
Unilever(http://www.vedomosti.ru/newspaper/article.shtml?2009/07/06/203520)//,
122(2392),062009
9. Glorix,(http://www.glorix.ru/product)
10. dailyUnilever"",500
(http://top.rbc.ru/economics/14/10/2011/620232.shtml)//.142011.
11. Unilever
(http://www.bportal.ru/news/newsdetail.asp?id=5951)
12. .
(http://www.vedomosti.ru/newspaper/article/258528/ot_ekologii_do_kartelya).//,14.04.2011,
66(2832).142011.172012
(http://www.webcitation.org/65WFUYdH8).
(http://www.unilever.com/)
Unilever(http://www.unilever.ru/)
https://ru.wikipedia.org/w/index.php?title=Unilever&oldid=73349081
:07:32,152015.
CreativeCommonsAttributionShareAlike
.
WikipediaWikimedia
Foundation,Inc.
https://ru.wikipedia.org/wiki/Unilever
5/5