Informed Consent Form

Introduction
The purpose of this research is to develop some understanding of customers
buying habits in some everyday grocery product categories.
Procedures
You will be asked to fill a short questionnaire. The entire exercise should take
between 5 to 7 minutes to complete.
Risks/Discomforts
Risks are minimal for involvement in this study.
Benefits
There are no direct benefits for participants. However, it is hoped that through
your participation, researchers will learn more about the shopping habits of
consumers. The information collected through this exercise is meant for
academic purposes and has no commercial value.
Confidentiality
All data obtained from participants will be kept confidential and will only be
reported in an aggregate format (by reporting only combined results and never
reporting individual ones). All questionnaires will be kept confidential, and no one
other than the approved researchers will have an access to them. You will not be
identified in any of the reports that are produced.
Participation
Should you have any further concerns/ queries please contact Dr. JaGROOK
Dawra or call him at +91-40-2300-7000. You could also write to him at Indian
School of Business, Gachibowli, Hyderabad 500 032, India.
For questions about your rights as a research participant, you may contact the
Chair of the IRB at ISB: Professor Sridhar Samu at 040-2318-7128 or Email
SS@isb.edu at the Indian School of Business, Gachibowli, Hyderabad 500032,
India. Should you have any further concerns/ queries please contact us at
grocey.shopping.survey@gmail.com
I have read, understood, and printed a copy of, the above consent form and
desire of my own free will to participate in this study.
Yes
No

Signed: