Hungarian companies spend more than a hundred billion HUF on commercial
communication annually. According to a recent survey, the peoples attitude towards advertisement is far more positive than one would have thought. Advertising experts periodically evaluate their past activities. They do exactly that when 450 of them meet at the IXth commercial conference in Debrecen. Mikls Csepregi, the president of the Hungarian Advertising Association said at the press conference before the event that firms in Hungary spend more than a hundred billion HUF on commercial activities annually. According to a survey conducted by experts, the Hungarian consumers do not hate advertisement, as one would normally think. The details of the survey will be discussed at the conference next week, where the effects of globalization on advertising industry will also be discussed. We were informed at the press conference that the internet has 300 million users worldwide, and electric media is becoming more and more significant, and companies spend more and more on online advertising. They are expected to make an important announcement about the audition of the online media at the conference next week.