Alex Dominguez

SWOT Analysis
Strengths
1. Interpersonal Skills
a. Communications skills are one of my greatest strengths. My ability to
make connections easily with people is absolutely an asset that can be
leveraged in business situations. Networking is an absolutely crucial
aspect in business, and it is almost entirely based on interpersonal
skills. Emotional intelligence is also one of the best predictors in
successful business people.
2. Motivation
a. Being able to motivate yourself intrinsically is a critical component of
any successful person. I go out and get things done not because of a
deadline, but because I feel good getting things accomplished.
Although deadlines do dictate a lot of my work, I still go out and get
involved even when it is not part of coursework.
3. Caring
a. I show interest other peoples situations and problems. Even when I
first meet someone, I can still relate and sympathize with others
peoples problems. I care deeply about people, organizations, and
causes that I am involved with. I am on the executive board for my
fraternity, and I have put a lot of work in improving our organization. I
took it upon myself to create an entirely new member development
plan to help provide the new members with a far better experience
than the one I was given. I put family over everything, and I care a lot
about what my parents and brother are doing in their own lives.
4. Making the best of any situation
a. In life there is rarely situations where we are in our ideal environment.
I believe I have the ability to recognize this and try to make the best
anything I am involved with. I think this is a strength because I dont
let things get me down, and I see unfavorable situations as an
opportunity to learn and grow as a person.
5. Comedy
a. I use my comedic skills as an opportunity to break the ice initially
when meeting people and making uncomfortable situations more
bearable for everyone. Being a funny person, in my mind, is one of my
greatest strengths because it helps me bring group moral up, and
when I do get down, I have the ability to crack a joke and lighten up
the mood. Comedy is also something I use to laugh at myself when I
need to. No one is perfect all the time, but being able to take a step
back and laugh about something stupid Ive done helps me realize
what some of my problems are and to work on them in the future.
6. Intelligence
a. Although I am not a mathematical genius, I still think I am smart
enough to learn new information and apply it to my everyday life. I

have made deans list the last two semesters, and I think my level on
intelligence is ideal for what I am trying to learn in school.
7. Positive Person
a. Positivity is something that is a huge part in my life. Being able to get
over the little things and let them drag me down. Positivity is
absolutely a choice in life. I have the power to choose to look at things
in a good way or a bad, and more times than not I choose to look at
things in a positive manner.
8. Not taking short cuts
a. Although it might be easy to take the easy way out of things, I
consciously make the choice to put the hard work in and get the job
done. Last year, specifically, my friends would all try to cheat on our
accounting homework assignments. I made the choice to always leave
and do my homework elsewhere so I wouldnt feel the pressure to
cheat. Not only did I do better on the exams, I actually learned the
material and got the most possible out of the class.
9. Marketing
a. Marketing is my major, and the reason why I am here at Penn State. I
am doing very well in all of my marketing classes. Specifically, market
research is something I am becoming very passionate about and doing
very well in class.
10.Leadership
a. I have taken on multiple leadership roles in organizations. I enjoy the
feeling of leading a team and facilitating group work. I like being the
leader on the team, because it frustrates me beyond belief when
someone is not pulling their weight on a team.
Weaknesses:
1. Forgetfulness
a. I am very involved in many different organizations, but I am also very
forgetful when it comes to remembering all of my different dates. Now,
in order to work on my weakness, I started making a calendar to keep
track of my important dates.
2. Lack of Attention span
a. Although I am not an ADD type of kid, I do feel like I am somewhat
limited by my ability to focus for long periods of time. In order to
improve on this, I take small breaks after long period of work to relax
so I can pay better attention to the material when I get back to it.
3. Immaturity
a. I feel like I act immaturely for my age sometimes. What would have
been alright for a 15 year old version of myself is something that I
know I should not do now, at 20 years old. Specifically, I feel like I am
immature in the vocabulary that I use. I am trying to be more
conscious about what the right things and the wrong things are to say.
4. Not fully understanding contexts of social situations
a. Branching off my immaturity weakness, I need to work on knowing
what the right thing and the wrong thing to say in specific social

environments. For example, I may try to use my comedy in a social

situation where it may or may not be completely inappropriate.
5. Bottle feelings up
a. This is a huge problem of mine. I have always thought of expressing
emotion as a sign of weakness, so I try to bottle things up and not let
other people see my moments of weakness. This is not good, because,
in the end I have had emotional blow ups that are a direct result of
this.
6. Prioritizing
a. When I have a lot to do on my plate, I feel like I always try to get the
easy things done first. This doesnt have to be a weakness, but if I
really have a lot to do, Ill get all the easy things done then want to
stop working and not get the harder things done right away.
7. Judgement
a. I believe I have a strong ethical sense and understanding of the world,
but under certain situations the better part of my judgment leaves me.
I need to work on doing the right thing all the time instead of only
some of the time.
8. Impatient
a. I have become extremely impatient recently and this is something I
need to work on. I am impatient with people when they are not doing
what they are supposed to be doing, and if I have long, tedious,
assignments I find myself trying to breeze through them instead of
giving my full attention span.
9. Stubborn
a. I am extremely stubborn, and this is not a desirable trait when it comes
to any situation. I enjoy being right, and once I have my mind set on
something, it is very hard to change it.
10.Procrastinating
a. I do get my work done that needs to get done if I want to do it. If the
task is something that I either dont find valuable or fun, I find myself
pushing it back.
Opportunities
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Obtaining a Smeal Business degree in Marketing

Running for executive board in the Penn State Marketing Association
Getting a Pepsico summer sales internship position.
Getting a GE summer sales internship position.
Completing an entrepreneurship minor at Penn State
Getting a delivery driver job here at school
Market research project with Umpires Media in order to quantify the market
segments and correct price points. If my teams research is outstanding, we
might get paid for our work.
8. Obtaining a Summer Sony Marketing internship.
9. Obtaining a summer internship at Synchrony Financial in sales
10.Womens hockey team sports marketing team leader position. With this role I
have the opportunity to increase womens hockey attendance.
Threats

1. Laziness is a treat to reaching my opportunities, because the things that I

want to accomplish wont get done by themselves. Its up to me to go and get
my work done.
2. With the internships I am applying for, it all depends how out I measure up
against the competition
3. For applying to internships, it depends greatly on how far away from home I
am willing to relocate.
4. I could have a role in the company for this summer, but it may no longer be a
role in the company next year when I am looking for a full time job.
5. Technology could change the nature of my jobs I am looking for in the future.
6. The economic nature of a company could make the position I am looking for
no longer available.
7. The classes I am taking now in marketing could be obsolete by the time I
graduate.
8. None of the classes I need to obtain my entrepreneurship minor have any
open spots.
9. There could be professional standards that I am unable to meet for some of
the internships I am applying for.
10.There could be less demand for the sales internship I am applying for if the
company starts using a different sales method.

Two items could make everything crash and burn.

1. There could be a family disaster, like losing a parent, which would drastically
change how I view school.
2. I could get in a life altering car crash that could limit my mental abilities.