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(.. .. 1994, .. 2001, .. 1997, .. 2003, .. 1999, .. 2005, .. 2002, .. 1998, .. 2000, 2001, 2003, .. 2000
.). (W. Anderson 1990, D. Boje 2003, B. Czarniawska-Joerges, B.
Jacobsson 1995, M. Edelman 1964, 1988, M. Freeman (http:// matthewfreeman. blogspot.com), J. Freie 1997, S. Jestrovic
(http://www.utpjournals.com), S. Lymann and M. Scott 1975, A. MacIntyre
1990, P. Manning (1996), R. Merelman 1969, F. Mount 1972 .).
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111],
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[ 1999: 209].
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, [CzarniawskaJoerges, Jacobsson 1995],
[Manning
1996: 262] , ,
[Dieckmann
1981: 271].

108


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, -
, 2001
(11,9%). , 12,6%,
10,6%.
- , ,
:
Theatre staff ( ) (Mr. Humble, Mr. Angry and
Mr. Snooty: three characters in search of a drama ( , :
), a superb actor ( ), entertainers ( , ), a star (), a performer (, ), to go on stage ( ), to play
an infinite number of roles ( ), to play hard cop, soft cop( ), to serve an important role (
), to act ones role ( ), to play
servants ( ), to sing (), to dance (), it takes two to tango ( ), to disguise
(, ), a rehearsal (), a dress
rehearsal ( ), to mount ( ), a pre-tested script ( ), "ones own
script" for this election ( ),
a Doomsday scenario ( ), etc.).
,
,
.
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109

, , [Davies, Harre
1991] - . , , ,
[MacIntyre 1990: 29].
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Kinds and genres of show ( ) (a performance (), a spectacle (,
), a soap-box ( ), fact and fiction of Labour's performance (
), a truly paltry performance (
), the spectacle of Michael Portillo under fire
( ), an extraordinary
spectacle ( ), a campaign knockabout ( ( ), farce
(), farce of the election ( ), magical farce ( ), pre-election slapstick ( ()
), drama (), the drama of Westminster and
Whitehall ( ), an unscripted
drama ( ), cartoon politics (
() ), a travesty (), etc.). , - ,
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http://www.kalyagin.ru]. , ,

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Theatre Hall and Properties ( ) (the British political scene ( ), the British political arena (
), the scenes (,
), backstage ( ), behind the scenes ( ),

110

in the wings ( ), the scenery (), a theatre


dimmer ( ), the props (, ), masks (), a political backdrop ( ), costumes (), the greasepaint (), etc.).
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, ,
, [ 2001: 286]. .: Mr Humble, Mr Angry and Mr
Snooty: three characters in search of a drama Can Messrs Humble,
Angry and Snooty inject the missing drama into this election? Not if
voters conclude that they are hamming up their parts. In real life, the
easygoing Mr Kennedy is not snooty; the equable Mr Hague is seldom angry; and the humility of Mr Blair is not invariably the first attribute that people remark in the prime minister. Nor are the parties
as far apart on policy as their electioneering pretends. (The
Economist, 12.05.01) ( , : :
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[MacIntyre 1990: 29],

111

.
, , , . , , , . .: But there's another, more potent danger. Without reason to listen to what the parties are saying, the minds of both
the public and the media become more fascinated by the scenery,
the props, the greasepaint, lighting and stage direction. Can you remember the content of Tony Blair's speech at the school in south
London or only the prayer book and surprised 11-year-olds' faces?
Can you remember the content of Labour's opening party broadcast,
or only that it had a Spice Girl in it? Without the imperative to listen in
order to decide, we are drawn to observe the way things are done.
(The Observer, 20.05.01) ( , . ,
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[ 2003: 85],
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112

: Apathy is
biggest threat to Labour (The Daily Telegraph, 09.01.01)
, Apathy could cost 60
seats, says Blair (The Daily Mail, 26.01.01) () 60 , , A strong case of
election apathy (BBC World at ne, 05.06.01)
, Apathy or antipathy? (BBC World at ne,
01.06.01) ?, I'm bored with the Apathy
Party (The Observer, 13.05.01) () , Champagne and ashes. Celebrate victory, be
alarmed by apathy (The Guardian, 07.06.01)
. , . , , , .
, ,

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.

1. .. . ., 1994.
2. .. , .
http://www.kalyagin.ru/press/741/.
3. .. (2000 .): . . . . , 2003.
4. .. . , , 1999.
5. . . ., 2001.
6. - .. : , ,
// . 1999. 9.
7. ..

( ): . .
. . ., 2005.
8. .. : . ,

113

2003.
9. Boje D.M. Victor Turners Postmodern Theory of Social
Drama:
Implications
for
Organization
Studies,
2003
http://cbae.nmsu.edu/~dboje/theatrics/7/victor_turner.htm
10. Czarniawska-Joerges B., Jacobsson B. Political organizations and commedia dell'arte // Organization Studies. Berlin, 1995,
pp. 375-393.
11. Davies B., Harre R. Positioning: The discursive production of
selves // Journal for the Theory of Social Behaviour. 1991.
20/1, pp. 43-63.
12. Dieckmann W. Politische Sprache, politische Kommunikation: Vortrge, Aufstze, Entwrfe. Heidelberg: Winter, 1981.
13. MacIntyre A. After virtue. A study in moral theory. London:
Duckworth, 1990.
14. Manning, P.K. Dramaturgy, politics, and the axial media
event // Sociological Quarterly. 1996. 37 (2), pp. 261-279.
., 2006
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