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(In the name of ALLAH, the most merciful and the most gracious)

Submitted To: Sir Syed Luqman Hakim


Submitted By: Syed Imran Raza
Gr # 271036
BBA-V
Demand Marketing
Demand Marketing is about the raised demands by or for customer by or for
company respectively. Demand is classified in following categories:

1. Negative Demand:

Creating demand for get ridding some unethical or illegal act is leads to
Negative Demand. Usually Medical and NGOs are concentrating on creating
Negative Demands.

Examples:
• CDGK’s Display “Camera is Watching You” at different Shopping
areas of Karachi.
• Conducting Polio Vaccination Campaign.
• GreenStar Campaign for Family Planning.

2. No Demand:

To create awareness for non popular brands. No Demand is leads to create


knowhow for low demanded products, which are absent on the finger tips of
customers.

Examples:
• “As Seen On TV” brought usually brands with no demand.
• Special Perfumed Application for Cloths.
• Advertisement for Car Shine Polish.

3. Irregular Demand

Demands with up and down graphic nodes, with fluctuations due to seasonal
or time factors. Irregular Demand arise only in specified tenure.

Example:
• Woolen Knitwear’s’ Demand in Winter season.
• High Sales of Walls experienced in Summer Months.
• Eid Cards found only in Ramadan.

4. Latent Demand
A demand for future products, which aren’t present right now in the market,
but create a good opportunity for importers or invetors.

Example:
• Demand for Low Priced Chinese Cars in Pakistani Market.
• Demand for Miss World Contest in Pakistan.
• Demand for Low Priced Designer Suiting.

5. Full Demand

Equilibrium Position is creating Full Demand, Where Supply is fulfilling the


100% Demand. Full demand is an ideal condition for any brand.

Example:
• Availability of Pepsi every where in Karachi.
• Availability of Energy Savers.
• Availability of Pirated Software CDs in Pakistan.

6. Over Flowing Demand

Over Flowing Demand occurred, when supply failed to achieve the demand.
Several factors play in such condition. It’s a most threaten position for any
company or marketer.

Example:
• Demand for Imported Chocolates
• Demand for Low Priced Cosmetics
• Demand for Life Saving Medicines

7. Unwholesome Demand

Demand for Unwanted or illegal stuff is leading to Unwholesome Demand.


Government or Business Officials usually try to stop such demands.

Example:
• Demand for Pirated Movie CDs
• Demand for Indian Gutkas
• Demand for Permanent Tattoos & Piercing