Assignment Brief

Music Industry Project

OCR Level 3 Cambridge Technical in Media
Unit 51: UK Music Studies

LEARNER NAME:

ASSIGNMENT DEADLINE:
INTERIM DEADLINES
UNIT 51 P1
UNIT 51 P2
UNIT 51 P3
UNIT 51 P4
UNIT 51 P5

Friday 23rd October

Friday 6th November
Friday 6th November
Friday 4th December
Friday 18th December

OCR Level 3 Cambridge Technical in Media

Scenario
Live Music Event
You work for a music event promoter. Your company has been asked to put on a new live UK
music event. In order to organise the event you will need to find out about the music industry in the
UK. You have been asked to research different record labels and find out about a current artist.
You will need to find out how current UK artists make recordings and promote their music. You will
also need to find out about the type of live music events that are going on in the UK. You will
organise a new live music event and publicise it.
You have been asked to produce the following items:

A series of factsheets about the music industry

An event planning portfolio

A printed advertisement to promote the event

You will be presenting your work to your employer. The language and presentation skills you
demonstrate should be appropriate for a business situation.

Tasks
Unit 51 P1:
Your task is to:
Find out about the music industry. How the music industry is structured in terms of record
labels. You will need to find out about the Big Three music labels: Sony, Universal Music
Group and Warner Music Group
Your evidence will be:

P1a - A presentation on the big three music labels

P1a - A presentation on the different types of record labels and the structure of a record
label

P1b - A letter outlining the process required to get a record made

P1c - A fact file about the live music events and event promoters

P1d A flow chart explaining how music is distributed together with an information leaflet

P1e a fact file on the legal and ethical issues relating to music production

OCR Level 3 Cambridge Technical in Media

P1f a fact file on the representative bodies involved in the music industry

For M1 you should include:

A comparison of how recorded music and live music are produced

Unit 51 P2:
Your task is to:
Investigate the career of an existing UK band and create a magazine double spread or
website about them.
Your evidence will be:
A magazine double page spread or website which includes the following information:

P2a information about the record label they are signed to

P2b the songs and albums they have released

P2c production, pre-production, post-production collaborations

P2d audience profile

P2e public and industry response.

OCR Level 3 Cambridge Technical in Media

Unit 51 P3:
Your task is to:
Investigate the way the UK band/artist has promoted themselves.
Your evidence will be:

P3 A presentation or magazine article entitled The Rise of One Direction. You should
include evidence of:
o

Posters

TV/Radio interviews

Magazine interviews

Publicity events

Unit 51 P4:
Your task is to:
Plan a new live UK music event
Your evidence will be:

P4a - A written proposal

P4b - An event planner in a designed portfolio including

o

Key dates

Possible venues/locations

Potential bands/artists

Running order

Relevant risk assessments

Stage designs

P4c budget planner

P4d a breakdown of legal and ethical considerations

For M2 you should also include:

Target audience information

Length of the event

Consideration of existing venues when designing a stage set

For D1 you should also:

Justify your ideas in relation to current music and live music trends

OCR Level 3 Cambridge Technical in Media

Unit 51 P5:
Your task is to:
Deliver an effective presentation to your employer explaining the event you have planned.
Your evidence will be:

A presentation in front of the promoter along with a copy of the planning portfolio. The
presentation should contain information about the following:
o

An introduction including a synopsis of the event and the intention

A breakdown of the resources needed

P5a the proposal for the event

P5b the event planner details

P5c the budget

P5d the details of the bands/artists who will be taking part

P5e an outline of the target audience

P5f the stage designs

For M3 you will also:

Deliver an effective pitch or presentation. The content should be detailed and relevant

Unit 51 P6:
Your task is to:
Evaluate the potential success of the event based on the feedback you have received from
the promoter
Your evidence will be:

P6 Feedback form

P6 Analysis of the feedback in a recorded interview

OCR Level 3 Cambridge Technical in Media

Assignment Brief: Learner Checklist

OCR Level 3 Cambridge Technical in Media
Unit 51 UK Music Studies

LEARNER NAME:
PASS TASKS ALL TASKS MUST BE COMPLETED
LO

Evidence

P1a

A presentation on the big three music labels

P1a

A presentation on the different types of record labels and the structure

of a record label

P1b

A letter outlining the process required to get a record made

P1c

A fact file about the live music events and event promoters

P1d

A flow chart explaining how music is distributed together with an

information leaflet

P1e

A fact file on the legal and ethical issues relating to music production

P1f

A fact file on the representative bodies involved in the music industry

P2a

Information about the record label they are signed to

P2b

The nsongs and albums they have released

P2c

Production, pre-production, post-production collaborations

P2c

Audience profile

P2e

Public and industry response.

P3

A presentation or magazine article entitled The Rise of One Direction

Completed

Passed

OCR Level 3 Cambridge Technical in Media

P4a

A written proposal

P4b

An event planner in a designed portfolio including:

P4c

budget planner

P4d

A breakdown of legal and ethical considerations

P5

A presentation in front of the promoter along with a copy of the planning

portfolio. The presentation should contain information about the
following:

P6

Feedback Form

P6

Analysis of feedback in a recorded interview

MERIT AND DISTINCTION TASKS

P1/M1

A comparison of how live music and recorded music are produced

P4/M2

Target audience information

P4/M2

Length of event

P4/M2

Consideration of existing venues when designing a stage set

P4/D1

Ideas justified in relation to current music and live music trends

P5/M3

Deliver an effective pitch with detailed and relevant content.