Belin Bator

Lesson Plan 5- Health and P.E

Date:
14/10/15

Year Level:
10

Lesson Duration:
100 Minutes

Title of Lesson:
Food Production and Marketing
Outcomes:
The Students will understand the various forms of food production
and marketing strategies.
Aims:
Students will understand the concept food marketing.
Students will be able to identify the various forms of food
production.
Students will be able to understand how we get food to the table
from production to marketing strategies.
Links to AusVels:
Strand: Physical, Personal and Social Learning
Domain: Health and Physical Education
Dimension:

Propose, practise and evaluate responses in situations where external

influences may impact on their ability to make healthy and safe choices
(ACPPS092)
Critique behaviours and contextual factors that influence the health and
wellbeing of their communities (ACPPS098)

Strand: Discipline-Based learning

Domain: Economics and Business
Dimension:

Analyse data and information in different formats to explain cause and

effect relationships, make predictions and illustrate alternative
perspectives (ACHES057)

Apply economics and business knowledge, skills and concepts in familiar, new and
hypothetical situations (ACHES059)

Strand: Discipline Based Learning

Domain: Design and Technology
Dimension:

Investigate and make judgments on the ethical and sustainable production

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and marketing of food and fibre (ACTDEK044)

Investigate and make judgments on how the principles of food safety,
preservation, preparation, presentation and sensory perceptions influence
the creation of food solutions for healthy eating (ACTDEK045)

Prerequisite Knowledge:
No Prerequisite Knowledge
Location/Setting:
Local Supermarkets Safeway and Coles (ALTERNATIVE SETTING)
Classroom Management Strategy:
Three step process (stop, move seats, outside)
Key Words (Vocabulary):
Food Production
Branding
Materials, Resources or equipment required:
Paper/Pens
Mobile Phones/Tablets
Resources:
N/A
Lesson Introduction:
Connecting, engaging & modelling inquiry

Students will explore farming practices and

processes involved in producing familiar food
products through a video. Teacher will ask
students what this may be like in the future.
Including genetic modifications, increase in
chemicals. (EXPLORE/ENGAGE)
Students will discuss the importance of
supporting Australian food production (farming).
They will reflect on intercultural experiences and
the implications on Australian food productions
(INTERCULTURAL UNDERSTANDING). Students

Time Allocated

35 Minutes

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will watch a video on Australian made products.

7 Ps of Marketing is defined. Product, Place,
Promotion, Price, People, Positioning &
Packaging.

Lesson Main Body:

Guiding inquiry and Practice
Teacher will take students to the local
supermarkets and discuss food marketing and
branding on packages.
Students will have free time in two different
supermarkets in the one complex Woolworths
and Coles (splitting the class). They will choose 5
products which have all been produced in a
different way. For each product they must take a
photo through their phones and find what makes
the branding of this product appealing. They
need to relate this to the 7 Ps of Marketing.
(ELABORATE)
Lesson Conclusion:
Sharing Explaining and Receiving inquiry

Class explanation on 7 Ps of Marketing and how

we see food marketing to be evolving in the
future compared with the ones we found in the
supermarket. (EXPLAIN)

Time Allocated
50 minutes

Time Allocated
15 minutes

Differentiation Teaching
Students will work in pairs during supermarket task
7 Ps can be explained visually as a PowerPoint or YouTube Clip

Strategies for Advanced

Students
Peer support to students who
require more assistance.
Work on Project (end of 12

Strategies for students

requiring assistance
More questioning time and
teacher group work.
Will show videos and provide

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week presentation)

further worksheets for

struggling students. This will
be offered to the entire class
so there is no singling out.
Stop class show all of them a
video of 7 Ps.
Set small goals at the
beginning of the class that
these students will meet. This
will create a reward system.

Assessment of Student Learning:

General class discussion and brief (FORMATIVE)
Answers supplied by teacher (FORMATIVE)