QUESTIONNAIRE

Dear Respondent,

I am a student of MBA (Hons.) Marketing and Retail of GNDU, Amritsar. I am working on the
project “ Effect of food retailing in small town”. This questionnaire is framed to know consumer buying
behavior, their usage aspect and the effect of element of sales promotios on food and food related products.

SECTION- A
Q1. From which place you generally buy the food products. ?

Ans. i) Hawkers [ ] ii) Convenience store [ ]

iii) Kiryana store [ ] iv) Others, plz specify ……………………………….

Q2. What is your preference for food products. ?

Ans. i) Prefer packed/ branded items. [ ]

ii) prefer packed/ without brand. [ ]

iii)Prefer unpacked/ without brand items. [ ]

Q 3. Which of the following merchandise offering you prefer in a food store?

Ans.

CATEGORY SUB-CATEGORY TICK RIGHT ONE

BAKERY Patties, pastries, biscuitsEtc.

BEVERAGES Alcoholics

Non alcoholics( juice, cold-drinks)

PROCESSED FOOD Milk and milk products

Fruits and vegetables

Meat and poultry

Fisheries

Grain processing

Fast food/ready to eat

Water and soft drinks

Ready to eat products

Others , like confectionery,

chocolates and cocoa products.
 PACKAGE FOOD Canned food, magi

HEALTH FOOD AND Tablets and powder

SUPPLEMENTS

GROCERY Wheat, pulses, rice etc.

Q4.Have you ever experienced sales promotions in store. ?

Ans. i) yes [ ] ii) No [ ]

Q5. Do you like the sales promotions plans ?

Ans. i) Yes [ ] ii) No [ ]

Q6. Tick ,the sales promotions plans which you prefer most ?

Ans. Most preferred Neutral Less Least

Preferred Preferred Preferred

i) Buy more and save ----- ----- ----- ----- -----

ii) Two or more packs attached ----- ----- ----- ----- -----

iii) Home delivery service ----- ----- ----- ----- -----

iv) Buy one get one free ----- ----- ----- ----- -----

v) Provide a chance to win large prizes ----- ----- ----- ----- -----

vi) Price off ----- ----- ----- ----- -----

vii) Bulk purchase price offers (BPP) ----- ----- ----- ----- -----

viii) Welcome drinks ----- ----- ----- ----- -----

Q7. What is the frequency of buying the food items ?

Ans

CATEGORY BD* BATD* BAW* BATW* BAM*

BAKERY

BEVERAGES

PACKAGE FOOD

PROCESSED FOOD

BD- buying daily, BATD- buying after two days, BAW- buying after week, BATW- buying after two
 week, BAM- buying after month.

SECTION-B

Q8.Demographic Profile-:
Gender

i.Male [ ] ii. Female [ ]

Marital status

i.Single [ ] ii. Married [ ]

Age
i. Below 20 yrs [ ] ii. 21-35 yrs [ ]
iii. 36-45 yrs [ ] iv. Above 45 yrs [ ]

Education
i. Under Graduate [ ] ii. Graduate [ ]
iii. Post Graduate [ ] iv. Doctrate [ ]
Any other,please specify…………………………………………………….

Q9.Which is the stage of your family in family life cycle ?

Ans. i) Unmarried/single [ ] ii) Married couple with no child [ ]

iii) Parents with young child [ ] iv) Parents with working child [ ]

v) Retired/independent children [ ] vi) Anyother………………………………………

Q10. Whether your wife/or mother is working ?

Ans. i) Yes [ ] ii) No [ ]

Q11.Kindly specify your annual family income. ?

Ans. i) Uptp 2 lakh [ ] ii) 2 lakh-4lakh Rs [ ]

iii) 4lakh-6lakh Rs [ ] iv) above 6 lakh Rs [ ]

vi) Please, specify others…………………………………………………….

Q12. What is your occupation status ?

Ans. i) Business [ ] ii) Self employeed [ ] iii) Farmer [ ]

iv) Govt job [ ] v) Student [ ] vi) Professional [ ]

vi) Please specify other………………………………………..

QUESTIONNAIRE

Dear Respondent,

I am a student of MBA (Hons.)in marketing and retail of GNDU, Amritsar. I am working

on the project “ Effect of food retailing in small town”. This questionnaire is framed to know
consumer buying behavior, their usage aspect and the effect of element of sales promotios on
food and food related products.
 SECTION- A:- CONSUMER BUYING BEHAVIOUR

Q1. What is your employee status ?

Ans. i. Company employee [ ] ii. Business owner [ ]

ii. Student [ ] iv. Professional [ ]
V. Govt. employee [ ]
vi. Others specify.................................................................

Q2. What is your family income ?

Ans. i) 0 – 10,000 Rs [ ] ii) 10,000 – 20,000 Rs [ ]

iii) 20,000 – 30,000 Rs [ ] iv) 30,000 – 40,000 Rs [ ]

v) More than 40,000 Rs [ ]

Q3. What is your family size and composition ?

Ans. Number Of Person Age Group

---------------- 0 -10

---------------- 10-20

----------------- 20 – 30

----------------- 30 – 40

----------------- 40 – 50

----------------- More than 50

Q4. What is the stage of your family in family life cycle ?

Ans. i) Parents with young child [ ] ii) Parents with working child [ ]

iii) Parents with no child [ ] iv) Mostly old people [ ]

Q5. What is your attitude toward food and food related items ?

Ans. i) Prefer packed/ branded items [ ]

ii) Prefer unpacked/ without brand items [ ]

Q6 . What is the usage rate of food and food related items ?

Ans.

CATEGORY CWD CWTD CWW CWTW CMM

BAKERY

BEVERAGES

PACKAGE
FOOD

PROCESSED
FOOD

CWD- Consume within day,CWTD-Consume within two days,CWW-Consume within

Week,CWTW-Consume within Two Week,CMM-Consume More than month.

SECTION –B: - USAGE ASPECTS

Q7. From which place you buy the food and food related products ?

Ans. i) Hawkers [ ] ii) Convenince store [ ]

iii) Kiryana store [ ] iv) Others plz specify ……………………..

Q8. What is the frequency of buying the food and food related items ?

Ans

CATEGORY BD BATD BAW BATW BAM

BAKERY

BEVERAGES

PACKAGE
FOOD

PROCESSED
FOOD

BD- buying daily, BATD- buying after two days, BAW- buying after week, BATW-
buying after two week, BAM- buying after month.

Q9. Do you like the sales promotions plans ?

Ans. i) Yes [ ] ii) No [ ]

Q10. Tick ,the sales promotions plans which you like most ?

Ans.
 A. PREMIUM PACKAGE

i) Reserved parking [ ] ii) welcome drinks [ ]

iii) lucky draw or scratch card [ ] iv) cash refund [ ]

v) free gifts in addition to main purchase [ ]

B. Membership card

i) frequent flyer [ ] ii) frequent guest [ ]

iii) rewarding points [ ] iv) frequency program [ ]

C.Discount package

i) price off [ ] ii) buy one get one free

iii) buy more and save [ ] iv) two or more packs attached [ ]

D. LIFE STYLE PACKAGE

i) baby siting and crenches [ ] ii) home delivery service [ ]

E. INCENTIVE

i) gifts like key rings and diaries [ ] ii) self liquidating premium [ ]

F. CONTEST

i) competitions [ ] ii) provide a chance to win large prizes [ ]

iii) games [ ] iv) providing a dinner with celebrity [ ]

v) sweepstakes [ ]

G. SELF SERVICE

i) electronic cash cards( ECC) [ ] ii) shopping advantage card(SAC) [ ]

iii) bulk purchase price offers (BPP) [ ]

Q11. If store provide above sales promotions but with higher price of
product, what will b your response. ?

Ans. i) You will buy [ ] ii) you will not buy [ ]

iii) You will or will not buy [ ]

Q12. What should be the location of food store.?

Ans. i) center of town [ ] ii) outskirts [ ]

iii) near bus stand [ ] iv) near railway station [ ]

Q 13 What should be the merchandise offering on food store. ?

Ans.

CATEGORY SUB-CATEGORY TICK RIGHT ONE

BAKERY

BEVERAGES

PROCESSED FOOD Milk and milk products

Fruits and vegetables

Meat and poultry

Fisheries

Plantation

Grain processing

Fast food

Soya based products

Water and soft drinks

Ready to eat products

Others consumers products

group like confectionery,
chocolates and cocoa
products.

PACKAGE

HEALTH FOOD AND

HEALTH FOOD
SUPPLEMENTS

Demographic Profile
LOCATION: .................................... MOBILE NO: ......................................

Gender

i.Male [ ] ii. Female [ ]

Marital status

i.Single [ ] ii. Married [ ]

Age

i. Below 20 yrs [ ] ii. 21-35 yrs [ ]

iii. 36-45 yrs [ ] iv. Above 45 yrs [ ]

Education

i. Under Graduate [ ] ii. Graduate [ ]

iii. Post Graduate [ ] iv. Professional [ ]