1. Reconstruct the management-research question hierarchy.

1)what school memorabilia can Julio sell to raise funds

A. Research question: Julio has no idea about the relative demand for the two t-shirt design. Which of two

prototype T-shirt designs, party time (red) or traditional (white), will sell the best?
1.

My gender is
female
male

2.
3.
4.
5.

I am _______ years old

I am (circle one) 1 = left-handed 2 = right-handed 3 = ambidextrous (both left- and right-handed)
My current or most recent scholastic grade-point average on a 4-point scale is ______.
Circle the number that most accurately describes your attitude about the red and white t-shirts on the
table.
1 = I strongly prefer the red t-shirt to the white t-shirt.
2 = I somewhat prefer the red t-shirt to the white t-shirt.
3 = I like both equally, or am indifferent between the two.
4 = I somewhat prefer the white t-shirt to the red t-shirt.
5 = I strongly prefer the white t-shirt to the red t-shirt.

6.

My gross annual income for 1993 was $___. (If you were not gainfully employed, enter 0.)

2. Evaluate the sampling design.

1) Julio has narrowed down the possibilities to two. Hes given sketches to a local t-shirt printing
company
2) The sampling two shirts look something like this. The red shirt has a scoop neck and is made of 100
percent cotton. On the back of the shirt is a logo of the school. Under the logo are the words PARTY
TIME at PU UNIVERSITY!
3) sample will be difficult to infer to the population of students at PU University.

4) It also depend on the student who come to the student union table where Julio is conducting
his survey and the seriousness with which they answer the survey.
5) Some student might not take it seriously, just they feel the survey question for name sake.