2.6 & 2.

7 MICE Industry in
Travel Agents
 What is “MICE”?
• M- Meeting ( 一般會議 )
– Two or more people come together for the purpose of
discussing a (usually) predetermined topic such as business
or community event planning, often in a formal setting.
• I – Incentives ( 獎勵旅遊 )
– Vacation travel arranged by or through an employer and
awarded as a motivational bonus to qualifying employees or
salespeople.
• C – Conventions ( 大型會議 )
– A formal meeting of members, representatives, or delegates,
as of a political party, fraternal society, profession, or
industry.
• E – Exhibitions ( 展覽 )
– A large-scale public showing, as of art objects or industrial or
agricultural products.
Census and Statistics Dept
 The Largest convention
centers by exhibition space
• McCormick Place, Chicago,
Chicago Illinois, 2.7 million
(http://www.mccormickplace.com/index.html)
• Orange County Convention Center,
Center Orlando, Florida, 2.1 million
(http://www.occc.net/exhibitor/maps.asp)
• Las Vegas Convention Center,
Center Las Vegas, Nevada, 2+ million, 3.2
million total space
• Boston Convention and Exhibition Center,
Center Boston, Massachusetts,
1.7 million (http://www.advantageboston.com/BCEC/Default.asp)
• Georgia World Congress Center,
Center
Atlanta, Georgia, 1.4 million
(http://gwcc.com/Default.aspx)
Convention Centre In Hong
Kong
• Option ONE
– Hong Kong Convention & Exhibition
Centre (HKCEC)
• Option TWO
– Asia World Expo
• Option THREE
– Hotels
 Conditions on Convention
Centre
• Exhibition halls
• Convention halls
• Theatres: Number of seats
• Meeting rooms
• Pre-function areas
• Restaurants: Number of seats
• Business centre
• Carpark spaces parking: for ?? cars and ??
vans
• Total available rental space
• Capacity: ?? visitors per day
 Facilities at HKCEC
• Video-conferencing,
• Teleconferencing,
• Satellite links,
• Simultaneous interpretation in up to
eight languages,
• Audio-visual equipment,
• Foyer registration space,
• and event signage
 Functions at Convention
Centre
• International trade fairs (e.g. the world's
largest leather fair and watch and clock fair)
• Regular international fairs (e.g. giftware,
toys, fashion, jewellery, electronics and
optical products)
• Hosting entertainment events of all kinds: ice
shows, carnivals, concerts, film premieres,
ballet performances, basketball and tennis
tournaments and many other sports
activities.
• Hosting international conferences (e.g. WTO,
WHO)
Famous Local organizers on
MICE
• Swire Travel
• PC Travel
• Ken Fair
• WorldWide Travel
• Hong Kong Trade Development
Council (HKTDC)
 MICE operation at TA
• Participants’ Registration
• Accommodations arrangement
• Transportation arrangement
• Tours planning
• Dinning reservation
http://www.discoverhongkong.com/mice/eng/jsp/exhibition-venue/search-index.jsp
 MICE operation at TA
• Participants’ Registration
• Delegate's badge (Types of Pass)
• Invoice
• Package arrangement
– Online registration
• Website for registration
• Online payment
– Onsite registration
• Form filling
• Cash / Card payment
 MICE operation at TA
• Accommodations arrangement
– Venue for Events
• Propose the best venue for the Event
– No. of delegates
– Types of event (conferences, exhibition)
– Facilities required
– Hotel arrangement (Official hotel/ Optional
hotel)
• The nearest hotel to venue for events
– Grand Hyatt / Renaissance Harbour View Hotel
• The grade of hotel
• Types of delegates
 MICE operation at TA
• Transportation arrangement
– Official Airline
– Shuttle bus
• Free transport for the certain station (e.g. official
hotel, Event venues and etc.)
– Limousine services
• For VIP
• Specific for the International Events
– Public transports (MTR, Airport Express)
– Cross Boarder Transportation
 MICE operation at TA
• Tours planning
– Half day
– Full Day
– Local Tour
– China Tour
– Macau Tour
 MICE operation at TA
• Dinning reservation
– Breakfast meeting
– Cocktail Reception
– Afternoon Tea
– Gala Dinner
– Welcome Dinner
– Closing Dinner
– Ceremony Dinner
• (Vegetarian, No Pork, No Beef or etc.)
Event Planning Process
 Strategies to
Promote
Hong Kong as
a
MICE Leader in
Asia
 Strategies to Promote Hong
Kong as a MICE Leader in Asia
Hong Kong SAR Government
• To have a closer partnership with Pearl River
Delta, Macau and Shanghai.
• To speed up the rejuvenate & develop the
Exhibition Centre to arrest worldwide attention
• To Facilities the growth of development of
related industries such as hotel, airline
company, travel agent, food and beverages,
marketing and promotion entities,
transportation and tourism.
• Dedicated subsidy fund for SMEs ( 中小企 ).
 Strategies to Promote Hong
Kong as a MICE Leader in Asia
The Role of Travel Agents
• Expedite laying out the training plan for
the MICE profession to enrich the potence
of the trade
• To hire local or international renown
experts to train up all local participants
with the MICE
• Provide placement via local high level
educational institutions to actively train up
professionals
The Future of MICE recruitment in
Hong Kong
 Strategies to Promote Hong
Kong as a MICE Leader in Asia
The Role of Travel Agents
• Have establishments in mainland China,
specking Mandarine and certain local
dialects, plus knowing the country well
• Professional ethics and attitude could be
developed after 3 to 4 years in Hong Kong
 Questions
• If you are the Project Executive, how
to make the registration process
smoothly?
• Why do the travel agent should set
the various types for the delegates ?
• How can we strength
competitiveness for Hong Kong as
MICE leader in Asia?