Bu-481 Business Policy, Section C

Lynn Gazzola, Class 9

If one of these steps fails then it cannot be leveraged in the competitive advantage:
Valuable: respond to opportunities or threats in the environment
Rare: number of firms that already have it
Imitable: cost disadvantage to achieve
Organized: can leverage

Historical conditions
Causal ambiguity
Social complexity

1. Imitability (physical uniqueness e.g. location, path dependency, causal

ambiguity, economic deterrence)
2. Durability
3. Approvability
4. Sustainability can it be replaced by something the competitor has
5. Competitive superiority is it better than the competitors or not?

Chipotle:

MP:

Organization:
Chipotle

Strategy:
Sustainable
Expand product
offering

Resources:
Network of 25 local
farmers
22 distribution centres
Recipes
Employees
Brand
Network of stores
Ask are these resources Valuable, Rare, Imitable, Organized

Environment: