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  • Bu-481 Business Policy, Section C Lynn Gazzola, Class 10

    Загружено:

    Jon Grange
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    Harlequin publishes romance novels targeted at married, educated women aged 40 who are regular readers. Their core activities include distribution, book design, author selection, marketing, editing, and a direct mail service. Their value proposition provides value, consistent fantasy and escape through romance novels of a certain length and format that are conveniently delivered. If Harlequin were to publish longer single title books, they would need to consider increasing author compensation and royalties to attract popular authors, find a new printing partner, and hire additional publicity staff.

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    notes class 10.docx

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    Harlequin publishes romance novels targeted at married, educated women aged 40 who are regular readers. Their core activities include distribution, book design, author selection, marketing, editing, and a direct mail service. Their value proposition provides value, consistent fantasy and escape through romance novels of a certain length and format that are conveniently delivered. If Harlequin were to publish longer single title books, they would need to consider increasing author compensation and royalties to attract popular authors, find a new printing partner, and hire additional publicity staff.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    7 просмотров1 страница

    Bu-481 Business Policy, Section C Lynn Gazzola, Class 10

    Загружено:

    Jon Grange
    Harlequin publishes romance novels targeted at married, educated women aged 40 who are regular readers. Their core activities include distribution, book design, author selection, marketing, editing, and a direct mail service. Their value proposition provides value, consistent fantasy and escape through romance novels of a certain length and format that are conveniently delivered. If Harlequin were to publish longer single title books, they would need to consider increasing author compensation and royalties to attract popular authors, find a new printing partner, and hire additional publicity staff.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    Bu-481 Business Policy, Section C

    Lynn Gazzola, Class 10

    Product market focus for harlequin:


    -

    40 ish women, married and working


    Educated
    Regular readers
    NA

    Core activities:
    -

    Distribution
    Book layaout and design
    Author selection
    Marketing
    Editing
    Direct mail service

    Value Proposition:
    -

    Value
    Consistency/focus/length
    Fantasy/escape
    Convenience

    If harlequin went forward with the single title books it would have to consider
    possibly increasing compensation and royalty in order to attract popular
    authors, they may also have to get a new partner for printing as books are
    longer, and will have to hire someone for publicity/PR

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