Perfume Matters

Business Plan

 To achieve at least
30% increase in
annual sales in the
next four years
To gain an annual
net profit more than
Rm100,000.00 after
the second year of
business operation

To nurture the Islamic

way of doing business
To establish our
branches and
distribution centers
throughout Malaysia
and around the Asia
Pacific Region in the
7th year of operation.
To obtain people trust
on this brand

 To be the preferred
fragrance producer
and distributor in
Malaysia;
To provide local
Lavander flower
planters with a job

To position its brand

as the best natural
fragrance flowers in
the market
To create awareness
among consumers
on Lavander flowers

 Provide a quality
product that meet
the younger aged
needs
Provide a 3 in 1
function with also
serve as (fragrance,
beautifying and
youngerning)

 Improve the quality

assurance of the
product
Increase number of
distribution centers
Maintain an
excellent cash flow
of company

 Registered as a limited
company with 8
founding fathers
Each partner
contributed RM 55,000
Registered to the
SSM(Suruhanjaya
Syarikat Malaysia) on
the 29th Oct 2010

RM 200,000 is used
to buy machine
equipment.

THE INITIAL
START-UP
RM 410,000

RM 210,000 is used
for legal expenses,
permits,
Licences and store
furnishing.
An amount of RM
20,000 is placed in
company account as
working capital.

 Had its beginnings with 8 UPM graduates,

(Alvin, Hidayah, Arif, Fakhrul, Husna, Izzah
Afifah, Ebtisam and Fadhlun) as their founding
fathers.
They began working on their final year
project(FYP) on multi-used fragrance, antiageing and skin beauty in the 2007.

Perfume Matters SDN. BHD (764321-M)

No. 23, Jalan Parklane, Brinchang
Cameron Highlands, Pahang Darul Makmur

Tel : 03-4444 2288

Fax : 03-4444 3377
Email : perfumematters@yahoo.com/streamyx
Website : www.perfumematters.com.my

Company
Locations
and
Facilities

Perfume
Matters

Situational Analysis
Customer

Companies

Competitors

 More age-group
woman and man are
aware
Need more than just
fragrance scent.
100% free from
alcohol and lard
based perfume.

 Better packaging and

marketing practises
Practising of idea of
multi-level
marketing

 A start-up business
Offers wide range of
lavender based
products.
Have been trying to
stay established

Company

The Market
creating a good
product range and
introducing it to the
market (productorientated approach)
finding a gap in the
market and
developing a product
to fill it (marketorientated approach).

Pull Factors
The Big and Emerging Malaysian Market

Lower Production Cost

Economic Liberalization

To Achieve Economies of Scale

The Homogenous Product

?
Lavender
Ivy

 Wholesalers

and Retailers

Geographic
Whole Peninsular Malaysia
A 45 mile geographic area
Demographic
Monthly sales volume over RM
500,000
Behavioral
Seek for high quality local-made
perfume
Willing to pay a premium for higher
quality, exotic perfume
Handle less than three types of
perfume

Individual

Customers

Geographic
The immediate target is whole Peninsular
Malaysia
The total target population is 15.0 million
people
Demographic
Singles and families
Ages 15-70
Health concerned and patriotic
Behavioral
Willing to pay a little extra for higher
quality, multi-use perfume
Moderate and heavy users of perfume,
lotion and sun block

PERCENTAGE OF TARGET MARKET

Wholesalers

30%
Retailers

60%

Individual consumers

10%

Fragrance

Change to

We are
here
now!

Fragrance

Beautifying

Youngerning

Porter 5 forces Analysis

Industry Rivalry

How many players?

Are there any monopoly?
Are there many differentiations?
Are there many new innovations?
How intense is the competition in the
industry?

Entry Barriers
How easy for a new competitor entry?
How easy to achieve market share ?

Threat of Substitutes
Are there many substitutes options for
customer?
Will these options limit pricing opportunities?

Threat of Buyers
Believes on Health Risk Effect?
Are there many buyers in the market?

Threat of Suppliers
Possibility to face the increasing cost of items
bought from suppliers ?

Market Needs
Competitive pricing: Product will be priced
competitive to true substitutes.
Informative labeling: Product that will be
labeled truthfully

Market Trends
Market supply: The
increase of supply
has reinforced the
demand. Eg; One
Drop Perfume, Pure
Mediterranean
Perfume and
Paradise Perfume.

 Health consciousness:
Customers have
become more health
conscious, caring for
skin beauty

Main Competition
Foreign Companies

Local Companies
Rini De Beauty

MJS Corporation SDN BHD

 Company: OLAY

Business Type : Manufacturer, Trading

Company, Agent, Distributor
Product/Services : Moisturizers,
perfume, soap, and body wash and skin
care products
Packaging : Bottle spray( Blue)
Price: RM 47.90

 Company: NIVEA

Business Type : Manufacturer,

Trading Company, Agent, Distributor
Product/Services : Moisturizers,
perfume, soap, and body wash and
skin care products
Packaging : Cuboidal bottle

straw(Blue)

Price: RM 41.50

 Company: Rexona

Business Type :
Manufacturer, Trading
Company, Agent, Distributor
Product/Services :
Moisturizers, perfume
Packaging : Glass bottle

with spray (Blue)

Price: RM 45.50

Rini De Beauty
Company: Rini De Beauty

Business Type : Manufacturer,

Trading Company, Agent, Distributor
Product/Services : Perfumes and skin
care products
Packaging : Glass bottle with spray

attractive trigger mechanism

MyLavender

Price: RM 20.00

MJS Corporation SDN BHD

Company: MJS

Corporation SDN BHD

Business Type :

Manufacturer, Trading
Company, Agent, Distributor
Product/Services : Perfumes
and moisturizers
Packaging : Crystal bottle

with tuning cap

LavaMJS

Price: RM 17.00

 3 in 1 product of
beautyfying,
youngerning,
fragrance)/BYF agent
Reasonable and
affordable: RM 25.00

Lavender Ivy

100%

LAH!

We are
here
now!

Fragrance

Beautifying

Youngerning

 High experienced
employees
Low labor cost in Malaysia
Easy to reach the product by
internet
Strong management team
Good brand image
Variety of products for
(women, man,children)
Good transportation
services

Weakness
Lack of labor with
high knowledge
High Cost of Training
High cost of
advertisement

 Support from home

country
High population in
Malaysia
Easy to advertise

Threat
A lot of competitor in perfume
industry
Barriers from country,
economical, geographical
Uncertainty of Global economy
( increasing of fuel price )
High rate of bribe index
Culture risk in Malaysia

MARKETING OBJECTIVES

To improve
Lavander Ivy
production on a
sustainable basis
and increase
incomes.

To sell the
Lavander Ivy
to people

To become
one of the
most
successful
Lavander
based product
producers

To provide
working
opportunities
and also to
make a good
profit.

Products Knowledge cont..

A new modern pack design with a flower
pattern and softer colors to appeal to younger
women.
Product descriptions and introducing larger
and compatible pack sizes rather than the
existing bottles.

 A heart blooms

with beautiful blue

lotus lavender Ivy,
strengthened with
additional limau
nipis, while base
notes await us with
exotic form of
mixture fragrance

Coiled handy
cover
Attractive bottle
design with encase
custom-made cover
Delicate and rare
spraying device

PVC tubing

 Perfume and Cosmetics Exhibition

interactive online magazine called RTF (Rise to
feel)
using the Astro TV channel ( AstroRia, MTV,
Hitz) and
local radio station ( Hot.fm, Hitz.fm, and
Suria.fm)
Newspaper ( Harian Metro, The Star and
Harakah)
Facebook Page( Perfume Matters Group)

Price
Cost-Plus Pricing

P = VC
1- CM
P = RM 35.00
1- 0.55
P = RM 3.50
Where,
VC = variable cost per unit
CM = contribution margin

Place
central distribution point in Cameron
Highlands, Malaysia.

Where can we buy Lavander Ivy?

MANEGEMENT ORGANIZATION OF
PERFUME MATTERS SDN BHD