Eden Thiess

ISM- Period 1

5 Ways to Integrate Social Media Into Your Daily Routine. Think Advisor 22 Oct.
2015. General OneFile. Web. 2 Nov. 2015. <http://go.galegroup.com/ps/i.do?
id=GALE
%7CA432300331&v=2.1&u=j084910009&it=r&p=ITOF&sw=w&asid=8c126100fe007
69acdff192650a79c66>

Social media builds connections

Staying relevant with customers
Adds another channel to marketing mix
Challenge: opening a new communication portal and fitting their function into the
business
Digital marketing becomes part of sales process
5 strategies recommended by Robert Edgin:
1. Make a goal
Digital media should only enhance primary goals of company
Claims 95%- 98% of clients are referral based
Social media should foster existing relationships with customers
2. Common message across channels
Customers like to access info in various way
Make sure strategies are cohesive
3. Know where to get help
aka COIs (Centers of Influence)
engaging online content
mutually beneficial referral programs with other related businesses
4. Ask for Help
Delegating responsibilities to specialized workers
If you arent confident in the skill, give it to someone who is capable
5. Consistency
Planning and scheduling

As social media is an increasingly important marketing and public relations

strategy, its important to know how to effectively use them; these tips and tricks are
humbling and effective for all leaders in a growing business.

Eden Thiess
ISM- Period 1
Boyer Lewis, Charlene M. "Recreation and Social Life." Americans at War. Ed.
John P. Resch. Vol. 2: 1816-1900. Detroit: Macmillan Reference USA, 2005. 144146. Gale Virtual Reference Library. Web. 27 Oct. 2015.
<http://go.galegroup.com/ps/i.do?id=GALE

%7CCX3427300185&v=2.1&u=j084910009&it=r&p=GVRL&sw=w&asid=228e65
17b676c97dc9649439ec5b3dbb>

Peoples recreation and leisure differs depending on region, religion, culture, etc
Rural parties incorporate work (quilting, etc)
o Informal, intimate friends
Cities: theatre, movies, restaurants, dinners, holiday parties
Middle class often host home parties
Higher classes use venue
o Seems more formal and sophisticated to have a venue
o Good way to get people that are willing to spend money on your product
Working men meet in saloons or bars
Communities held parades
The upper class gathered at more exclusive places for socializing and
recreation. Mountain and beach resorts, which were difficult to reach and
therefore expensive, attracted elite families (para. 1)
o Vacation destinations
o Makes you feel like youve left the tress of normal life
o Aspen, Hamptons, Malibu, etc
The Civil War changed how people spent their leisure
o Theatres and resorts converted to hospitals
The movement of large numbers of people by train began to blur the regional
distinctions that had previously characterized most recreational areas (3 rd para)
It was easier at leisure parks for male and females to intermix
Dance halls and resorts more popular
o Due to railroad expansion
o Now more accessible
Sporting events became sanctuaries after work
Women began to play sports

This article gives valuable insight to the history of leisure and how Americans came to
spend their off-time and expendable income; accessibility spurred the demand for
activities where genders would intermingle and make connections which relates to the
demand for holiday parties where businesses can network.
Eden Thiess
ISM- Period 1
Giving thought to giving; Dealerships must decide which charities to support, and
how Automotive News. 19 Oct. 2015: B022. General OneFile. Web. 4 Nov.
2015.<http://go.galegroup.com/ps/i.do?id=GALE
%7CA432324613&v=2.1&u=j084910009&it=r&p=ITOF&sw=w&asid=02e90b6bdfb88
443123a4f906a18baac>

Events for charities are usually high-stakes because a lot of people depend on it
Robert Lentowski stage manages events through Get More Productions
Get More has their own warehouse that is complete with all necessary tools for a
charity event including a video wall and red carpet
Friendship Family of Dealership says they prioritize charity goals by setting aside
a portion of profits from every product sold to put towards charity
FFD gives to children and animals first- helpless or defenseless
Started a bicycle drive so that people could get to work and school
o Helping people help themselves
o Over 1,200 bikes donated
Scholfield Honda found that giving employees time off that is designated for
volunteer hours helps get their company more involved in the community
o After Katrina they let their employee off for a week to help in New Orleans
Scholfield makes charities send in requests a quarter in advance to give the
business time to plan
Charitable giving:
o Health
o Education
o Business Development
o Community Service
Giving time is more valuable than money
Use community service as team building for employees
Spread the wealth
o Giving to an organization that is unusual or often excluded

My mentor is very adamant on giving a portion of all proceeds from any event to charity,
so its important to remember that generosity in all aspects of business.

Eden Thiess
ISM Multidisciplinary- 1st period
"Party Planner." Career Information Center. Ed. Mary Bonk. 9th ed. Vol. 8:
Hospitality and Recreation. Detroit: Macmillan Reference USA, 2007. 8384. Gale Virtual Reference Library. Web. 19 Oct. 2015.
<http://go.galegroup.com/ps/searchWithin.do?
quickSearchTerm=Party+Planner&inputFieldName
%280%29=OQE&standAloneLimiters=RE&standAloneLimiters>

Party planners can organize a wide variety of projects from personal gatherings
like birthdays and anniversaries to corporate assemblies like my own project, the
office holiday party
They are responsible for devising a theme or concept, budget, and all of the
guests needs
The first step is to collaborate with the client to determine their vision and special
requirements
The budget is contingent upon how much the client is willing to put in of their own
money and how much money you can get from sponsors and investors
Its important to listen to the client but also mix their ideas with your own
expertise and skilled aesthetic
The planner must next pick a venue that is appropriate and within a central
location for the demographic of the audience
Take pictures, and create a floorplan for the venue space
Required to be present during event incase of emergencies or mishaps
Orders food
Designs and sends out invites
Supervise clean up after the party
No educational requirement
Most education comes from experience
Communication and team work skills are most applicable
Already having contacts and networks are vital to the industry
Need for party planners depends on economy
In a recession, large scale events will be less popular
Can get paid by hour or by event
Multi-tasking is key

The source showed me certain aspects of an event planning that are minute, but very
important to the guests.
Eden Thiess
ISM Multidisciplinary- 1st period
"Meeting and Convention Planner." Career Information Center. Ed. Mary Bonk.
9th ed. Vol. 8: Hospitality and Recreation. Detroit: Macmillan Reference
USA, 2007. 103-104. Gale Virtual Reference Library. Web. 19 Oct. 2015.
<http://go.galegroup.com/ps/searchWithin.do?
quickSearchTerm=Meeting+and+convention+planner&inputFieldName
%280%29=OQE&limiterFieldValue%28AC
%29=y&standAloneLimiters=RE&standAloneLimiters>

No specific education requirements

Future employment is very bright
Usually doesnt make more than $40,000 per year
Can vary from one day event to weekend festival to week-long seminar
Negotiates contracts with hotels and restaurants
May be doing small things like handing out name badges
Detail oriented
Schedules entertainment
May need to provide language translators for conferences or day care for
children
Will also be in charge of promoting event or sending exclusive invitations
o Could hire a PR or marketing firm to handle promotions
Degrees in hospitality are reputable
Increasingly important to understand financial documents
International companies may require multi-lingual event planners
Communication skills
Local economies benefit from holding a large conference due to tourism revenue
Earnings depend on size and place of event
Experienced planners can make around $50,000
If youre self-employed you will have to provide your own work benefits
Company employment usually covers vacations and health care

This source helped me compare a corporate event to a personal event. The

professionalism and volume are more extreme and very different. My own event is a
mixture of the two. The guests are young professionals but will want to have fun like its
a small intimate party.