*We used the USD/BRL at 3.

1035
Marketing and Sales
Sales (USD)

Digital Advertising

Direct Sales Advertising

Advertising Expenses(USD)
Investments Plan
Total (USD)

Processing Machine

Management Plan
Total Staff

Intern
Analysts
Directors
Machine Operators

2016
54,052

2017
70,267

2018
91,347

1,724
3,611

1,827
4,281

1,937
5,127

2,043
6,191

2,146
7,537

2,253
9,262

2,354
11,466

2016
6,040
6,040

2017
6,040
6,040

2018
6,040
6,040

2019
6,040
6,040

2020

2021

2022
6,040
6,040

2023
6,040
6,040

2024
6,040
6,040

2025
6,040
6,040

2016
7
0
0
4
3

2017
7
0
0
4
3

2018
7
0
0
4
3

2019
7
0
0
4
3

2020
7
0
0
4
3

2022
7
0
0
4
3

2023
7
0
0
4
3

2024
7
0
0
4
3

2025
7
0
0
4
3

1,888

2,454

3,190

2019
118,751
4,147

2020
154,377
5,391

2021
200,690
7,009

2021
7
0
0
4
3

2022
260,897
9,111

2023
339,166
11,845

2,460
14,305

2024
440,916
15,398

2,559
17,957

2025
573,190
20,017

2,661
22,678

Wages
Intern
Analysts
Directors
Machine Operators
Wages Expenses (USD)
Social Obligations (USD)
Human Capital Expenses (USD)

2016

6,519
(19,556)
(5,358)
(24,914)

2017

6,910
(20,729)
(5,680)
(26,409)

2018

7,324
(21,973)
(6,021)
(27,994)

2019

7,727
(23,182)
(6,352)
(29,533)

2020

8,114
(24,341)
(6,669)
(31,010)

2021

8,519
(25,558)
(7,003)
(32,561)

2022

8,903
(26,708)
(7,318)
(34,026)

2023

9,303
(27,910)
(7,647)
(35,557)

2024

9,675
(29,026)
(7,953)
(36,979)

2025

10,062
(30,187)
(8,271)
(38,458)

Factory Rent
Electrical Bills
General Expenses (USD)

(18,618)
(2,482)
(21,100)

(19,735)
(2,631)
(22,366)

(20,919)
(2,789)
(23,708)

(22,069)
(2,943)
(25,012)

(23,173)
(3,090)
(26,263)

(24,331)
(3,244)
(27,576)

(25,426)
(3,390)
(28,817)

(26,571)
(3,543)
(30,113)

(27,633)
(3,684)
(31,318)

(28,739)
(3,832)
(32,571)

Total Expenses (USD)

(46,014)

(48,775)

(51,702)

(54,545)

(57,273)

(60,136)

(62,842)

(65,670)

(68,297)

(71,029)

2016
(2,069)

2017
(2,193)

2018
(2,324)

2019
(2,452)

2020
(2,575)

2021
(2,703)

2022
(2,825)

2023
(2,952)

2024
(3,070)

2025
(3,193)

(2,069)

(2,193)

(2,324)

(2,452)

(2,575)

(2,703)

(2,825)

(2,952)

(3,070)

(3,193)

Production Plan
Web Hosting
Total Costs (USD)

Profit & Loss Statement

Gross Revenue
(-) Simples Nacional (Tax)
(=) Net Revenue

(-) Total Costs

(=) Gross Profit
(-) Advertising Expenses
(-) General Expenses
(-) Depreciation (5 yrs - 20% p.y)
(=) LAIR (Profit before Taxes)
(-) Taxes: IR (30% of LAIR)
(=) Net Profit
Cashflow
Initial Cash (USD)
(+) Capital Contributions
(+) Net Profit
(+) Depreciation
(-) Investiments
Final Cash (USD)
Net Cashflow

2016
54,052
(2,162)
51,890
(2,069)
49,821
(3,611)
(46,014)
(1,208)
(1,013)
(1,013)
2016
25,000
(1,013)
1,208
(6,040)
19,155
19,155

2017
70,267
(4,806)

2018
91,347
(7,719)

2019
118,751
(13,336)

2020
154,377
(17,769)

2021
200,690
(23,300)

2022
260,897
(30,290)

2023
339,166
(39,377)

2024
440,916
(51,190)

7,796

20,851

37,396

64,392

100,457

147,434

209,614

291,946

400,079

2017
19,155

2018
23,327

2019
41,763

2020
77,951

2021
147,174

2022
252,463

2023
399,897

2024
610,718

2025
905,080

64,392
4,832
147,174
69,224

100,457
4,832
252,463
105,288

65,461
(2,193)
63,268
(4,281)
(48,775)
(2,416)
7,796

7,796
2,416
(6,040)
23,327
4,172

83,628
(2,324)
81,304
(5,127)
(51,702)
(3,624)
20,851

20,851
3,624
(6,040)
41,763
18,436

105,416
(2,452)
102,963
(6,191)
(54,545)
(4,832)
37,396

37,396
4,832
(6,040)
77,951
36,188

136,608
(2,575)
134,033
(7,537)
(57,273)
(4,832)
64,392

177,390
(2,703)
174,686
(9,262)
(60,136)
(4,832)
100,457

230,607
(2,825)
227,782
(11,466)
(62,842)
(6,040)
147,434

147,434
6,040
(6,040)
399,897
147,434

299,789
(2,952)
296,836
(14,305)
(65,670)
(7,248)
209,614

209,614
7,248
(6,040)
610,718
210,822

389,725
(3,070)
386,655
(17,957)
(68,297)
(8,455)
291,946

291,946
8,455
(6,040)
905,080
294,362

2025
573,190
(66,547)

506,643
(3,193)
503,450
(22,678)
(71,029)
(9,663)
400,079

400,079
9,663
(6,040)
1,308,783
403,703

Balance Sheet
Assets
Current Assets
Cash
Non-Current Assets
Imobilized
(-) Accumulated Depreciation
Total Assets
Liabilities
Current Liabilities
Loans
Net Equity
Capital Stock
Accumulated Profits
Total Liabilities
OK: Assets = Liabilities
ROI ( = LL / Assets)
ROE ( = LL / PL)
Net Margin ( = Net Asset / Sales)
Asset Turnover ( = Sales / Assets)
Valuation
Present Value
Expected Growth
Company Value

2016
19,155
19,155
4,832
6,040
(1,208)
23,987

2017
23,327
23,327
8,455
12,079.27
(3,624)
31,783

23,987
25,000
(1,013)
23,987
1

31,783
25,000
6,783
31,783
1

-4.22%
-4.22%
-1.87%
2.25

24.53%
24.53%
11.09%
2.21

130,924
49,748
180,672

2018
41,763
41,763
10,871
18,119
(7,248)
52,634

2019
77,951
77,951
12,079
24,159
(12,079)
90,030

52,634
90,030
25,000
25,000
27,634
65,030
52,634
90,030
1
1
Financial Indicators
39.62%
41.54%
39.62%
41.54%
22.83%
31.49%
1.74
1.32

2020

2021

2022

2023

2024

2025

147,174
147,174
7,248
24,159
(16,911)
154,422

252,463
252,463
2,416
24,159
(21,743)
254,879

399,897
399,897
2,416
30,198
(27,782)
402,313

610,718
610,718
1,208
36,238
(35,030)
611,926

905,080
905,080
(1,208)
42,277
(43,485)
903,872

1,308,783
1,308,783
(4,832)
48,317
(53,149)
1,303,951

154,422
25,000
129,422
154,422
1

254,879
25,000
229,879
254,879
1

402,313
25,000
377,313
402,313
1

611,926
25,000
586,926
611,926
1

903,872
25,000
878,872
903,872
1

1,303,951
25,000
1,278,951
1,303,951
1

41.70%
41.70%
41.71%
1.00

39.41%
39.41%
50.06%
0.79

36.65%
36.65%
56.51%
0.65

34.25%
34.25%
61.80%
0.55

32.30%
32.30%
66.21%
0.49

30.68%
30.68%
69.80%
0.44