Google SWOT

Strengths:
1. Simplified approach & unique algorithms.
2. Globally recognized brand and universal' accepted interface.
3. Usually identified as a Top Place to Work and Best Employment Opportunity.
4. Proven & developed web presence through various branches (Picasa. +. Music
Sites. )
5. Promotes creativity.
Weakness:
1.
2.
3.
4.

Limited profitability.
Branded as a search engine, not a surfeit of other web services it provides.
Android open source software makes it vulnerable to idea theft.
Search result accuracy needs to be improved.

Opportunities
1. Integration of Android capabilities and established web presence.
2. Expansion of social networking site Google+.
3. Increase investor interest and commitment through advertising. Unlimited ad
space for potential investors.
. 4. Expand into new markets for larger profit margins (i.e. Nexus 7 or Nexus Q).
Threats:
1. Competition from companies such as Apple and Amazon in the tablet and phone
sector.
2. Competition from Bing in the search sector.
3. Lawsuits for I.P. regarding smart phone technology
4. Limited product life cycle for technology in the market.