M&S Advert Analysis

https://www.youtube.com/watch?v=uhuadZHqwwA

Lighting & Colours

Throughout the advert, in the outside a blue tint has been used in
order to make the outside seem cold. Which automatically lets the
viewer see that the advert is set during winter.
Background lighting has also been used so that the foreground is dark
and the back is light which allows us to see the colour of the snow.
Throughout the advert, the recurring colours are white and blue
which allows us to reflect Christmas.

Lighting & Colours Continued

When we see inside the house the colours change to warm colours.
This has been used in order to make the viewer feel comfortable and
cosy. Then have used soft background lighting to emphasize the
characters in the middle of the screen.

Sound & Music

They have used the song called Fly me to the moon by Frank Sinatra.
The song has a classical tone which may mean that people may link
class to M&S products.

Camera Shots
Long shot has been used in order to show the audience that there are
many fairies who are doing this. All of them seem to be wearing
dresses which the audience would then link into M&S. The long shot
has also been used in the action sequences where we see the fairies
flying.

Camera Shots
The medium shot has been used in order to show the expressions of
the characters in the advert. In the advert we see a recurring theme
of happy expressions which may be showing how M&S brings
happiness to people from their products.

Camera Shots
Close ups have been used in order to focus on the women in the shot
who people would like to look like. By focusing on the women it
shows that attractive people use M&S products.

Hidden Messages
Throughout the advert we see the two fairies fixing the problems that
all of the characters in the advert had. The message shows us that if
you use M&S products, your problems will be fixed.

USP
Like the Cheryl advert, they have used attractive women in order to
attract a female audience into buying M&S clothing as the audience
would believe that they would look like the girls in the advert.

Emotional Responses
By using the scene with the man and the woman meeting one
another it makes the audience believe that they would find love by
using M&S clothing. Which would then cause people to purchase the
products.