ADVENT OF FMCG INDUSTRY

Presented by:
Surya Pratap Singh
Tanmay Awasthy
Siddharth Saxena
Jyoti Chaudhary
Tarandeep Singh
Shivangee

FAST MOVING
CONSUMER GOODS

WHAT IS
FMCG

AKA CONSUMER PACKAGED GOODS

4TH LARGEST SECTOR IN INDIA
FROM HOUSEHOLD PRODUCT TO FOOD AND
BEVERAGES
3 MILLION EMPLOYMENT OPPORTUNITY
QUICK TURNOVER
RELATIVELY LOW COST

EVOLUTION
OF
FMCG
EVOLUTION OF FMCG

LACKLUTER
Stage
1950s 1970s

RURAL
SENSITIZATION
Stage
1970s 1990s

LIBERALIZATIO
N BOOM and
STABLIZATION
Stage
1991 2000

DROP Stage
2000 2005

BOOM
REVISITED
2005 Onwards
Due to:

Increased disposable
income
Organized retail boom
Increased rural
penetration

PREDICTING THE
FUTURE
Increased Competition
Micro Segmentation
Growth of Under- penetrated
categories
Change in consumer
behaviour
Organized retail

JOB OPPORTUNITIES

NEVER A DULL MOMENT

AROUND 13 MILLION JOB
OPPORTUNITIES
EMPLOYEE INVESTMENT IS A BIG PART
DIRECT EMPLOYMENT IS
APPROXIMATELY 6% OF TURNOVER I.E.
RS. 7,000 CRORES

WHAT THEY LOOK FOR

COMMUNICATION SKILLS
PASSION
WILLINGNESS TO TRAVEL
COMPETITIVE ATTITUDE
BACKGROUND
BODY LANGUAGE
SMARTNESS
NEGOTIATION SKILLS

CHANGE IN WORKFORCE
DEMOGRAPHIC

Indian culture, social & life

styles are changing
drastically
Entry of women in paid
workforce
20-30 productive years of
life beyond conventional
retirement age

EFFECT ON EDUCATION

INCREASED LEVEL OF OVERALL EDUCATION.

CSR PROGRAMMES LIKE P&GS SHIKSHA AND ITC

E-CHOUPAL HAVE SIGNIFICANTLY INCREASED

IN NUMBER.

CHANGES IN TECHNOLOGY AND MANUFACTURING

DIGITALIZATION OF THE ECONOMY

$377 million in 2009, went up to $673

million in 2013
Market sentiment very favourable towards

e commerce
361 million users on the internet right now

BUT THAT WAS NOT ALL TECH HAD TO OFFER

BPOs in India helped Companies push a lot of business

This in turn led to technology shifting from manufacturing to service
Contributed a great deal to the economy

FUTURE OF FMCG IN INDIA

BOOM INCREASE IN COMPETITION

INNOVATION IN MARKET.

FURTHER SEGMENTATION

MORE BENEFIT FOR THE CONSUMERS.

MODERN RETAIL FORMAT

FORECAST AND PROSPECTS

7% 2014
10%2015
12%2016

In 2013 est. sales were 37 billion and in 2016 it is expected to be at

49 billion sales.

PROSPECTS

Example Anti Ageing Skincare Category

It grew five times between 2007 to 2008

Last year, Rural penetration of shampoos
increased to 46%
Rural Market performed well in personal care,
fabric care and hot beverages while urban did
well in homecare, personal care, bakery,
& dairy products.