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Assignment - A
Question 1: Effective leadership and organization culture are foundations of Total
Quality Management. Discuss.
Answer:
TQM is an approach to improving the competitiveness, effectiveness and flexibility of an
organisation for the benefit of all stakeholders. It is a way of planning, organising and
understanding each activity, and of removing all the wasted effort and energy that is
routinely spent in organisations. It ensures the leaders adopt a strategic overview of quality
and focus on prevention not detection of problems whilst it must involve everyone, to be
successful, it must start at the top with the leaders of the organisation.
All senior managers must demonstrate their seriousness and commitment to quality, and
middle managers must, as well as demonstrating their commitment, ensure they
communicate the principles, strategies and benefits to the people for whom they have
responsibility. Only then will the right attitudes spread throughout the organisation.
A fundamental requirement is a sound quality policy, supported by plans and facilities to
implement it.
Leaders must take responsibility for preparing, reviewing and monitoring the policy, plus
take part in regular improvements of it and ensure it is understood at all levels of the
organisation.
Effective leadership starts with the development of a mission statement, followed by a
strategy, which is translated into action plans down through the organisation. These,
combined with a TQM approach, should result in a quality organisation, with satisfied
customers and good business results. The 5 requirements for effective leadership are:
Developing and publishing corporate beliefs, values and objectives, often as a
mission statement
Personal involvement and acting as role models for a culture of total quality
Developing clear and effective strategies and supporting plans for achieving the
mission an objectives
Reviewing and improving the management system
Communicating, motivating and supporting people and encouraging effective
employee participation
The task of implementing TQM can be daunting. The following is a list of points that
leaders should consider; they are a distillation of the various beliefs of some of the
quality gurus:
The organisation needs a long-term commitment to continuous improvement.
Adopt the philosophy of zero errors/defects to change the culture to right first
time
Train people to understand the customer/supplier relationships
Do not buy products or services on price alone look at the total cost
Recognise that improvement of the systems must be managed
Adopt modern methods of supervising and training eliminate fear
Eliminate barriers between departments by managing the process improve
communications and teamwork
Eliminate goals without methods, standards based only on numbers, barriers to
pride of workmanship and fiction get facts by studying processes
Constantly educate and retrain develop experts in the organisation
Develop a systematic approach to manage the implementation of TQM
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Culture change
The failure to address the culture of an organisation is frequently the reason for many
management initiatives either having limited success or failing altogether. Understanding
the culture of an organisation, and using that knowledge to successfully map the steps
needed to accomplish a successful change, is an important part of the quality journey.
The culture in any organisation is formed by the beliefs, behaviours, norms, dominant
values, rules and the climate. A culture change, e.g, from one of acceptance of a certain
level of errors or defects to one of right first time, every time, needs two key elements:
Commitment from the leaders
Involvement of all of the organisations people
There is widespread recognition that major change initiatives will not be successful
without a culture of good teamwork and cooperation at all levels in an organisation, as
discussed in the section on People.
Question 2: Discuss the approaches of Deming, Juran and Crosby in managing
quality. Compare the similarities and differences in their approach in a tabular form.
Answer:
As American industry becomes increasingly more concerned about quality as a
competitive advantage, the question of defining a term as inherently subjective as quality
becomes more and more contentious. Many managers operate on the "I know it when I see
it" principle; however, a growing awareness exists that in order to have a quality product
or service or company, there must be some consensus on what quality is. Since the early
1980's, a not-so-quiet revolution has been occurring in American business, a revolution of
ideas about doing business which has largely (but not exclusively) been spearheaded by
three individuals: Phillip Crosby, W. Edwards Deming, and Joseph Juran. While many
people are of the opinion that the ideas of these three men may differ, it is the purpose of
this paper to show that Crosby, Deming, and Juran all define quality in the same terms,
albeit from different perspectives: the user, the manufacturer, and the manager.
Table - A comparison of Deming, Juran, and Crosby
W. Deming
J.M. Juran
P. Crosby
Basic orientation
toward quality
Technical
Process
Motivational
What is quality?
No faulty systems
Conformance to
requirements
Who is responsible
for quality?
Importance of
customer
requirements as
standard
Management
Management
Management
Very important
Very important;
customers at each
step of product life
cycle
Very important
Goal of quality
Meet/exceed customer
Please customer;
Continuous
needs; continuous
improvement
Statistical; constancy of
purpose; continual
improvement;
cooperation between
functions
continuous
improvement
Cost of quality;
quality trilogy:
planning, control,
improvement
improvement; zero
defects
Chief elements of
implementation
14-point program
Role of training
Breakthrough
projects; quality
council; quality
teams
Very important for
managers and
employees
14-step program;
cost of quality;
quality management
"maturity grid"
Very important for
managers and
employees
Methods for
achieving quality
14-point framework;
These processes are managed by (Company Name) in accordance with the requirements
of the ISO 9001:2008 International Standard. Where (Company Name) chooses to
outsource any process that affects product conformity with requirements, (Company
Name) ensures control over such processes. The type and extent of control of such
outsourced processes are identified within the quality management system. NOTE:
Processes needed for the quality management system referred to above include processes
for management activities, provision of resources, product realization, measurement,
analysis, and improvement.
Question 4: What are quality costs? Explain the different models for understanding
quality costs.
Answer:
Quality costs are the costs associated with preventing, finding, and correcting
defective work. These are costs that incurred because of poor quality cost may exist or
actually does exist. This term is also used as a means to quantify the total cost of quality
related efforts and deficiencies. Different models for understanding quality costs are listed
below:
P-A-F model or the Performance Appraisal Failure model, which holds that an optimum
economic quality exist at every level at which the cost of securing higher quality would
exceed the benefits of the improved quality.
Process cost model was developed by Ross in 1977 and was first used for quality costing
which represents quality costs systems that focus on the process rather than the products or
services. Process cost is the total cost of conformance and non-conformance for a particular
process. The cost of conformance is the actual process cost of producing products or services
first time to the required standards by a given specified process, whereas cost of nonconformance is the failure cost associated with the process not being executed to the
required standard. These costs can be measured at any step of the process. Accordingly, it
can be determined whether high non-conformance costs show the requirement for further
expenditure on failure prevention activities or whether excessive conformance costs indicate
the need for a process redesign.
A-B-C model Activity Based Costing model is where accurate costs for various cost
objects are achieved by tracing resource costs to their respective activities and the cost of
activities to cost objects. The ABC approach is actually not a CoQ model. It is an
alternative approach that can be used to identify, quantify and allocate quality costs among
products, and therefore, helps to manage quality costs more effectively.
Question 5: Write short notes on
i. Seven basic tools of problem solving
ii. Benchmarking
iii. Six Sigma
iv. BPR
v. Quality circles
Answer 5i: Seven basic tools of problem solving
Quality pros have many names for these seven basic tools of quality, first emphasized by
Kaoru Ishikawa, a professor of engineering at Tokyo University and the father of quality
circles.
Seven Basic Tools of Problem solving
1. Cause-and-effect diagram (also called Ishikawa or fishbone chart): Identifies many
possible causes for an effect or problem and sorts ideas into useful categories.
2. Check sheet: A structured, prepared form for collecting and analyzing data; a
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processes.
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Assignment B
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comfortable and relieved from their pain and sickness. The quality of making them feel
well is a constant satisfier for patients. The organization can gather data from the
perspective of the patient and not as an administrator or hospital staff. Patients are the front
line recipients of hospital care making them a good source of feedback.
Question 2: How might a hospital measure quality?
Answer:
It really depends on the organizational culture of the hospital and its administration.
However, a hospital may measure quality on the following concepts:
1. Health care services providing ample support and competent service
can be a strong measure of quality in a hospital. Process wise and
manner by which
2. Customer Satisfaction rating quality of service is best known by
conducting a routine survey to get the views of the patients and how
they would rate their hospital experience.
3. Performance of their employees this is another concept that a hospital
might measure quality. The more experienced and well trained staff the
better the quality of care they can provide to the patients.
4. Protocols and regulations many hospitals take pride in the
implementation of hospital protocols and regulations for some of their
procedures ensuring that the health and life of the patient is of utmost
importance.
Question 3: How can the value of a human life be included in the cost of quality
control?
Answer:
In any aspect, human life is considered to be of top value. General perception of quality
costs was that as the higher the quality requires higher costs but to some extent only. By
classifying human life as part of the cost of quality control, management or the
organization can evaluate investments in quality based on cost improvement and profit
enhancement. In line to this, the management can observe product quality has improved,
defects are reduced and that the cost has also been reduced. Many organizations place
human life in their plans for QC planning. Most especially in plants and factories as there
are presence of heavy machineries and other equipments that can harm a person.
If in case human life was not included, human relations will not flourish. Rational
contracts between the organization and their clients are not met. Overall relationships
between each department are not that interesting or appealing.
Question 4: Select one department in the hospital and elaborate how quality
standards could be developed.
Answer:
Emergency department is one where quality standards can be developed. In cases of
accident or other emergencies, this department should be on top of everything to ensure
that the lives of their patients are taken care off while being admitted or awaiting transfer
to another department.
An ER department without quality standards would spell doom to the hospital as they are
considered to be the frontline team. Quality of care should be in check along with
standards for monitoring and procedures for surgical and non surgical protocols. Quality of
service should be indoctrinated to the ER staff so that they can be the intermediary
between the patient and its administration.
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Quality standards in the ER will be the core of the hospitals quality framework. They
outline the key elements of what the standards the implement would want to implement.
The hospital can also start of by assessing their ERs current standards of quality then
come up with action plans to improved areas that needs further attention and / or develop
other aspects to which has already been effective to further strengthen it. They must
identify factors or items that are considered to be inappropriate and not within the
standards.
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Assignment C
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d) Garvin
10. Which of the following is not a part of the four absolutes of quality as proposed
by Crosby
a) System of quality is prevention of defects
b) Performance standard is zero defects
c) Measurement of quality is cost of nonconformance
d) Observe zero defects day to improve quality
11. Quality chain reaction is the contribution of
a) Deming
b) Juran
c) Crosby
d) Garvin
12. PAF model of quality costs is the contribution of
a) Deming
b) Juran
c) Crosby
d) Garvin
13. Which of the following is the contribution of Taguchi
a) Quality Loss Function
b) 80/20 rule
c) PDCA cycle
d) Do it right first time
14. Kaizen is the teaching of
a) Imai
b) Deming
c) Ishikawa
d) Juran
15. Cost incurred on quality audit is
a) Prevention cost
b) Internal failure cost
c) Appraisal cost
d) External failure cost
16. Warranty claims is
a) External failure cost
b) Internal failure cost
c) Appraisal cost
d) Prevention cost
17. What is a process
a) It assures continuous improvement and employee participation
b) It converts inputs into outputs
c) Anything that satisfies customers
d) Anything that causes change
18. Statistical process control is
a) A technique for finding best settings on machines
b) A method of ensuring consistent levels of product quality by
monitoring the production process
c) A way to identify and eliminate potential failure modes in an operation
d) A means of ensuring that the voice of customer is considered at every
stage of design and production
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d) Customer
28. A tool which addresses potential countermeasures is
a) PDPC
b) Interrelationship graph
c) Arrow diagram
d) affinity diagram
29. Samuel Ho is famous for
a) PDCA cycle
b) BPR
c) TQMEX model
d) Benchmarking
30. Which of the following is not a pillar of the TQMEX model
a) Satisfying customers
b) Improvement tools
c) System/Process
d) Top Management
31. EPDCA cycle means
a) Excellence, Plan, Do, Check, Act
b) Evaluate, Plan Do, Check, Amend
c) Evolve, Plan, Do, Check, Act
d) Edit, Plan, Do, Check, Amend
32. The objectives of Quality council are
a) Provide strategic direction on TQM for the organization
b) Set up and review the process quality teams that own the key critical
process
c) Review and revise quality plans for implementation
d) All of the above
33. Appraisal costs are associated with
a) Quality audits
b) Re-work
c) Calibration & maintenance of equipment
d) Complaints
34. SPC is a tool kit that can answer which of the following questions
a) Are we capable of doing the job correctly?
b) Do we continue to do the job correctly?
c) Have we done the job correctly?
d) All of the above
35. A process is under control if
a) The output is within specifications
b) Variability due to assignable cause is eliminated
c) Variability due to random causes is eliminated
d) Machines are put under TPM
True or False
36. The purpose of quality manual is to state particularly for the benefit of assessors
that how the requirements of ISO9000 are met in the companys quality system
a) True
b) False
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37. Total quality management is far more than shifting the responsibility of detection
of problems from the customer to producer
a) True
b) False
38. Special process requires pre-qualification of the process capability
a) True
b) False
39. TQM is all about producing best quality of products
a) True
b) False
40. Design for six sigma (DFSS) is used for an existing product
a) True
b) False
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