IA Collaborative

User Driven Design™

Memorial Hospital
Brain Health Innovation
March 26, 2010

Friday, March 26, 2010

 Today’s Agenda
9:35 Review Concepting Tools, Brainstorming Rules

9:45 Small Group Concepting

11:00 Break

11:15 Wrap up Concepting

11:30 Group Voting for Concepts and Share-out

12:00 Concept Clustering & User Scenarios

12:25 Next Steps

Friday, March 26, 2010

 Concepting Preparation

- Identify 3-4 key users:

- Outline Compelling User Experience:

- Outline half-sheet:

Friday, March 26, 2010

 Brainstorming Rules

- Encourage Wild Ideas

- Build on the Ideas of Others

- One Conversation at a Time

- Stay Focused on the Topic

- Defer Judgement

Friday, March 26, 2010

 Clustering, Phase I
Friday, March 26, 2010
 Clustering, Phase I
- Group similar concepts together
- Stand up at a wall or board and tape up each concept
- The first round of clustering, do not talk, just cluster.
This is called a ‘silent sort’
- Give each cluster a preliminary title
- When all of the concepts are up or you’re stuck, feel
free to discuss what you’re thinking

Friday, March 26, 2010

 Clustering, Phase II
Friday, March 26, 2010
 Clustering, Phase II
- When you feel comfortable with the groupings, create
one or two final concepts from each grouping, taking
the best components of each individual sheet
- Cluster clusters, if necessary
- Give each concept grouping a final concept name
- Look for relationships between clusters

Friday, March 26, 2010

 Building User Scenarios
- Tell a full, cohesive story
- Illustrate multiple concepts in each story, one at a time
- Incorporate each concept once
- Give a short description and benefit statement for each
concept described
- Goal: Show how the user’s life will be different using
your new concept system

Friday, March 26, 2010

 User Scenario Example

Friday, March 26, 2010

 User Scenario Example

Friday, March 26, 2010

 Next Steps

Concepting and Prototyping

Friday, March 26, 2010