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Toocool:Longestlastingcoolnessyetin
gumandcandies,claimsRenessenz
ByOliverNieburg+
16Dec2013

2,957followers

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Lastupdatedon18Dec2013at15:12GMT

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WS12isastrongcoolingagentthatoutlastsothersonthemarket,saysRenessenz

Relatedtags:WS12,Renessenz,Artificialflavor,Gum,Candies
ChemicalingredientsfirmRenessenzhasdevelopedacoolingagentforchewinggum
andcandiesthatitclaimsoutlastsallothermentholderivativesonthemarket.
RenessenzhascommercializedartificialflavorWinsenseWS12,whichitsaysbooststhe

Accessalleventslisting

PRODUCTS

FortitechPremixespaper:STRATEGIC
NUTRITIONFORSPORTS
FortitechPremixesbyDSM
THESWEETENERCHALLENGE:
CONSUMERCONSENSUSVS.THEVOCAL
MINORITY.
CRA

authenticityoffruitflavorsandoutcoolsothercoolingagentssixfold.
StevenPringle,businessdirectorofflavoringredientsatRenessenztoldConfectioneryNews:
Theproducthasbeenknownasamoleculeforsometimebuthasbeendifficulttomanufacture
andsynthesizebeforenow.
Headdedthatconsumerdemandforalonglastingcoolnesswasnonexistentuntilafewyears
ago,buthasgrownasconsumersdemandmoreextremeflavors.
Renessenz,whichwasthefirstcompanytocommercializeanothercoolingagent,WS3,usedits
proprietarysyntheticmethodtodevelopacheaperproductionprocessforWS12without
negativetasteeffects.
Comparablecostinuse
WS3andWS23arethemostwidelyusedcoolantsintheconfectioneryindustry,butWS12
lastsroughlysixtoeighttimeslongerthanboththeseingredients.

WHITEPAPERUnwrappingsticky
issues:Howtodeliversuperiorproduct
stabilityinsugarconfectionery
CorbionPurac
Consumerinterestinhealthy,lowersugar
products
Sensus
8ChallengesThatHavetheSame
Solution
CRA
ViewAllProducts
TODAY'SHEADLINES
OlamscomplexADMcocoadeal
hitsdelay

Itsmoreexpensivetosynthesize.However,thecostinuseiscomparabledependingonthe
formulation,saidPringle.
RenessenzenvisagesthatWS12willnotbeusedasastandalonetoolbutincombinationwith
othercoolingagentssuchasWS5.
PringlesaidthatWS12wasodorlessandtastelessandhadnoimpactonthecolorofchewing
gum.

Tooconservative?Lindt'sHello
Bitesmayneedmorebitefor
youngercrowd
AckmaninvestmentinMondelz:
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needs,saysinnovationexpert

Partialto32kgofchocolateayear,
Aussiestoldtheymusteatbetter

WS12longevity

Managingthecoolingeffect
Thecoolingagentisgenerallyaddedattheendofthegummanufacturingprocesseitherinthe
coatingorinthegumbase.
Ifyouputitinthecoatingyougetaninitialimpact.Inthegumbase,yougetasteadyrelease
overalongerperiodoftime.Butifyouwantadualeffect,youputitinboth,saidPringle.
Renessenzsaidthatthecoolingagentworkedwellwhenblendedwithtypicalmintflavorssuch
asmentol,lcarvone,spearmintandpeppermintoil.
WS12isaddedat100500ppm(partspermillion)inchewinggumand50150ppminhard
candies.
Authenticfruitflavors
AnotherfunctionofWS12istoaddfreshness
tofruitflavorsinhardcandiesandjellies.
Yougetafresherstrawberryflavorthatcomes
throughinstantly,saidPringle.Wethinkby
addingacoolingmaterialtothefruitflavoryou
boosttheauthenticityoftheflavor.
IsabellaCampbell,commercialdevelopment

WS12strength

manageratRenessenzaddedthataWS12
andfruitflavorcombocouldworkwellforseasonalperiodssuchasHalloweenwhenconsumers
demandmoreextremeflavors.
WS12isapprovedforuseinEuropeandtheUS.However,theingredientcannotbeusedin
Japan,whichprohibitsamidesasfoodingredients.InEuropethecoolingagentmustbelabelled
artificialflavor.
CopyrightUnlessotherwisestatedallcontentsofthiswebsiteare2015WilliamReedBusinessMediaSASAllRights
ReservedFulldetailsfortheuseofmaterialsonthissitecanbefoundintheTerms&Conditions

RELATEDNEWS:
50minsoffresh:PerfettiVanMelledevelopschewinggumforlastingcooling
Wrigleyfilespatentfortastelesscoolingsensationinchewinggum
MysteryIndianfirmtosupplychewinggumcoolingagentWS23
WrigleysmentholgumappealagainstCadburydismissed
RELATEDTOPICS:
Ingredients,Candy,Gum,Ingredients

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