ACADEMIC REGULATIONS COURSE STRUCTURE AND DETAILED SYLLABUS for I YEAR Master of Applied Management FIVE YEAR INTEGRATED DUAL DEGREE (Applicable for the batches admitted from 2013-14) > JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY KAKINADA KAKINADA — 533003, ANDHRA PRADESH, INDIA.ACADEMIC REGULATIONS (R13) FOR M.A.M (INTEGRATED DUAL DEGREE) Applicable for the students of M.A.M(Integrated Dual Degree) from the Academic Year 2013-14 onwards 1. Award of M.A.M. (Integrated Dual Degree) A student will be’ declared eligible for the award of M.A.M.(Integrated Dual Degree) if he fulfils the following academic regulations: 1. A student shall be declared eligible for the award of the M.A.M., if he pursues a course of study in not less than five and not more than ten academic years 2. The candidate shall register for 220 credits and secure all the 220 credits. 2. Distribution and Weightage of Marks (i) The performance of a student in each semester shall be evaluated subject — wise with a maximum of 100 marks for theory subject and 50 marks for Laboratory and Mini Project. ‘The Major project work shall be evaluated for 350 marks. (ii) For theory subjects the distribution shall be 30 marks for Internal Evaluation and 70 marks for the End - Examinations. For theory subjects, during the semester there shall be 2 tests. The subjective examination is for 90 minutes duration conducted for 30 marks. Each subjective type test question paper shall contain Five questions and any three questions need to be answered. _ To finalizing internal marks for 30. The better of the two tests will be taken for internal marks, As the syllabus is framed for 5 units, the 1* mid examination is conducted in half of the subject in a semester. : (iv) The end semester examination is conducted covering the topics of all Units for 70 ~ marks, Part — A contains a mandatory question (Brainstorming / Thought provoking / case study) for 22 marks. Part — B has 5 questions (One from each Unit). The student has to answer 3 out of'5 questions in Part ~B and carries a weightage of 16 marks each. (v) For practical subjects there shall be continuous evaluation during the semester for 25 internal marks and 25 end examination marks. The internal 25 marks shall be awarded as follows: day to day work - 10 marks, Record-5 marks and the remaining 10 marks to be awatded by conducting an internal laboratory test. The end examination shall ‘be conducted by the teacher concemed and external examiner. (vi) There shall be two internal tests in a Semester and the better of the two shall be considered for the award of marks for internal tests. (vii) For the seminar, the student shall collect the information on a.topic from the subjects in that semester and prepare a technical report, showing his understanding over the topic, and submit a copy of the report to the department, which shall be evaluated by the Departmental committee consisting of Head of the department, seminar supervisor and a senior faculty member. The seminar report shall be evaluated for 25 marks, and the remaining 25 marks for the student has to give seminar in the class room before the student. There shall be no external examiner for seminar. (viii) For Mini Project of 100 marks for preparation of the project report and should submit before completion of VI Semester. At the end of the VI semester comprehensiveViva-voce shall be conducted by the committee for 100 marks. The committee consists of three internal senior faculty members. (ix) Laboratory marks and the internal marks awarded by the College are not final. The marks are subject to scrutiny and scaling by the University wherever felt desirable. The internal and laboratory marks awarded by the College will be referred to a Committee. The Committee shall arrive at a scaling factor and the marks will be scaled as per the sealing factor. The recommendations of the Committee are final and binding. The laboratory records and internal test papers shall be preserved in the respective departments as per the University norms and shall be produced to the Committees of the University as and when they ask for. Registration of Major Project work: A student is permitted to register for the project work after satisfying the attendance requirement of all the courses (theory and practical courses) up to IX semester. ———&- Every student shat work on MAJOR Projects approved bythe PRC of the College. SOS (xi) A student has to undergo practical training (Major project) In X semester in a Corporate Enterprise after completion of IX Semester end - Examination. In training period, the student should Prefer to work on A specific problem related to the elective subject. At the end of practical training, the student should submit a certificate obtained from the organization, (aii) The student should prepare a Major Project Report under the supervision of a guide from the faculty of management of the concerned college. However, the students who prepare Project Report in the area of systems can also work under the guidance of Faculty member from Computer Science Department. (xiii) Three copies of Major Project Reports certified by the Project supervisor shall be submitted to the College. (xiv) The Major project report shall be adjudicated by one examiner selected by the University. (xiv)A Comprehensive viva-voce examination including Major project report shall be conducted by a board consisting of the External examiner (See section xiv), the Head of the Department and Supervisor. Head of the Department shall coordinate and make arrangements for the conduct of viva-voce examination. (xv) If the candidate fails to secure minimum Grade (Satisfactory) in Major project and viva-voce, the candidate will retake the viva-voce examination after three months. If he fails to get minimum Grade at the second viva-voce examination, he will not be eligible for the award of the degree, unless the candidate is asked to revise and resubmit. If the candidate fails to secure minimum Grade again, the project shall be summarily rejected. Grade A-Excellent B-Very Good C-Satisfactory D- Not Satisfactory 4. Attendance Requirements 1. A student is eligible to write the University examinations if he acquires a minimum of 75% of attendance in aggregate of all the subjects.2. Condonation of shortage of attendance in aggregate up to 10% (65% and above and below 75%) in each semester may be granted by the College Academic Committee 3. Shortage of Attendance below 65% in aggregate shall not be condoned. 4. A student who is short of attendance in semester may seek re-admission into that semester when offered within 4 weeks from the date of the commencement of class work. 5. Students whose shortage of attendance is not condoned in any semester are not eligible to write their end semester examination of that class. 6. A stipulated fee shall be payable towards condonation of shortage of attendance. 7. A student will be promoted to the next semester if he satisfies the (i) attendance requirement of the present semester and (ii) credits. 8. If any candidate fulfills the attendance requirement in the present semester, he shall not be eligible for readmission into the same class. ‘3. Minimum Academic Requirements The following academic requirements have to be satisfied in addition to the attendance requirements mentioned in item no.4. 5. a2 5.3 54 ner 5.6 A student is deemed to have satisfied the minimum academic requirements if he has earned the credits allotted to each theory/practical design/drawing subject/project and secures not less than 35% of marks in the end semester exam, and minimum 40% of marks in the sum total of the internal marks and end semester examination marks. A student shall be promoted from first year to second year if he fulfills the minimum attendance requirement. A student will be promoted from II year to IL year if he fulfills the academic requirement of 40% of the credits up to II year I semester from all the examinations, whether or not the candidate takes the examinations and secures prescribed minimum attendance in II year II semester. A student shall be promoted from III year to IV year if he fulfils the academic requirements of 40% of the credits up to III year I semester from all the examinations, whether or not the candidate takes the examinations and secures prescribed minimum attendarice in II year II semester. A student shall register and put up minimum attendance in all 180 credits and earn all 180 credits, Marks obtained in all the 180 credits shall be considered for the calculation of percentage of marks. In any case a student discontinue the course after three years he will be awarded a Bachelor's degree in Management (B.M), subject to the fulfillment of three years and acquiring 136 credits successfully. In any case student discontinues the course after four years he will be awarded a Bachalor’s degree in Applied Management (B.A.M) subject to the fulfillment of four years and acquiring 180 credits successfully. At the end of the five years a Masters Applied Management (M.A.M) will awarded subject to the fulfillment of five years and acquiring 420 credits successfully,Note : BAM shall not be awarded to one who has acquired a BM degree However, a Certificate for credits acquired at forth year shalll be given) 6. Course pattern 1. The entire course of study is for five academic years, all the years are on semester pattern. 2. A student eligible to appear for the end semester examination in a subject, but absent from it or has failed in the end semester examination, may write the exam in that subject when conducted next. 3. When a student is shortage of attendance, he may be re-admitted into the same semester / year in which he has been detained. However, the academic regulations under which he was first admitted shall continue to be applicable to him. After a student has satisfied the requirements prescribed for the completion of the program aid is eligible for the award of B.M/B.A.M/M.A.M. Degree, he shall be placed in one of the following four classes: Class Awarded ‘% of marks to be secured First Class with Distinction | 70% and above First Class Below 70 but not less than 60% Second Class Below 60% but not less than 50% From the aggregate marks secured from 136/180/220 Credits. Below 50% but not less than 40% The marks obtained in internal evaluation and end semester examination shall be shown separately in the memorandum of marks. 8. Minimum Instruction Days ‘The minimum instruction days for each semester shall be 90 working days. 9. There shall be no branch transfers after the completion of the admission process. 10. There shall be no transfer from one college/stream to another within the Constituent Colleges and Units of Jawaharlal Nehru Technological University Kakinada. 11. WITHHOLDING OF RESULTS If the student has not paid the dues, if any, to the university or if any case of indiscipline is pending against him, the result of the student will be withheld. His degree will be withheld in such cases. 12. TRANSITORY REGULATIONS 1. Discontinued or detained candidates are eligible for readmission as and when next offered.2. In case of transferred students from other Universities, the credits shall be transferred to INTUK as per the academic regulations and course structure of the INTUK. 13. General 1. Wherever the words “he”, “him”, “his”, occur in the regulations, they include “she”, “her”, “hers” 2. The academic regulation should be read as a whole for the purpose of any interpretation. 3, In case of any doubt or ambiguity in the interpretation of the above rules, the decision of the Vice-Chancellor is final. 4, The University may change or amend the academic regulations or syllabi at any time and the changes or amendments made shall be applicable to all the students with effect from the dates notified by the University. 5, The students seeking transfer to colleges affiliated to JNTUK from various other Universities/ Institutions have to pass the failed subjects which are equivalent to the subjects of JNTUK, and also pass the subjects of INTUK on their own without the right to sessional marks which the candidates have not studied at the earlier Institution.MASTER OF APPLIED MANAGEMENT. COURSE STRUCTURE 2013 I SEMESTER Code | SUBJECT TITLE Credits [Max. Marks 13BM101 | English Language - I 4 100 13BM102 | Principles of Management 4 100 13BM103 | Fundamentals of Business Organization 4 100 13BM104 | Financial Accounting - I 4 100 13BM105 | Basics of Marketing 4 100 13BM106 | MS Office (Practical) a 50 Total 22 550 II SEMESTER Code SUBJECT TITLE Credits [Max. Marks) 13BM201 | English Language - II 4 100 13BM202 | Business Environment 4 100 13BM203 | Environmental Management 4 100 13BM204 | Customer Relationship Management 4 100 13BM205 | Business Statistics 4 100 13BM206 | Business Communication 4 100 Total 24 600 II SEMESTER Code SUBJECT TITLE Credits [Max. Marks 13BM301 | Managerial Economies 4 100 13BM302 | Financial Accounting — II 4 100 13BM303 | Business Mathematics 4 100 13BM304 | Business Laws 4 100 Fundamentals of Human Resource 13BM305, Mandira 4 100 Total 20 500 IV SEMESTER Code SUBJECT TITLE Credits [Max, Marks 13BM401 | Company Law 4 100 13BM402 | Elements of Direct & Indirect Taxes 4 100 13BM403 | Elements of Financial Management 4 100 13BM404 | Business Ethies 4 100 13BM405 | Organizational Behavior 4 100 13BM406 | Seminar * 2 50 Total 22 550V SEMESTER Code SUBJECT TITLE Credits [Max. Marks 13BM501 | Entrepreneurship 4 100 13BM502 | Management of Information System 4 100 13BM503 | Operations Management 4 100 13BMS04 | Cost Accounting 4 100 13BMS05 | International Business 4 100 Total 20 500 VI SEMESTER Code SUBJECT TITLE Credits [Max. Marks| 13BM601 | Business Research Methods 4 100 13BM602 | Supply Chain Management 4 100 13BM603 | Creativity & Innovation 4 100 13BM604 | Banking Theory and Practice 4 100 13BM605 | Total Quality Management 4 100 13BM606 | Mini Project Report** 4 100 13BM607 | Comprehension Viva-Voce 4 100 Total 28 700 At the end of III Year Total 136 3400 VII SEMESTER Code Subject Code Credits [Max. Marks| 13BAM701_| Strategic Management Accounting 4 100 13BAM702_| Strategic Management 4 100 13BAM703 | Corporate Governance 4 100 13BAM704 | Elective - 1 4 100 | 13BAM705 | Elective - II 4 100 13BAM706 | Seminar* 2 50 Total 22 550 VIII SEMESTER | Code SUBJECT TITLE Credits [Max. Marks| 13BAM801 | Project Management 4 100 13BAM802 | Intellectual Property Rights 4 100 13BAM803 | Decision Support Systems 4 100 13BAM804 | Elective - IIT 4 100 13BAMB805 | Elective - IV 4 100 13BAM806 | Seminar* = 50 Total 2 550 ss At the end of IV Year Total 180 4500IX SEMESTER Code SUBJECT TITLE Credits |Max. Marks} 13BAM901 | Industrial Safety and Security 4 100 13BAM902 | Decision Support Systems 4 100 13BAM903_| Knowledge Management 4 100 13BAM904 | Elective - V 4 100 13BAM905 | Elective - VI 4 100 13BAM906 | Seminar* 2 50 Total 22 550 X SEMESTER Code SUBJECT TITLE Credits |Max. Marks| 13BAM1001_| Major Project Report 14 50 13BAM1002 | Comprehension Viva - Voce 4 100 Total 18 450 Elective - I SUBJECT TITLE Marketing Consumer Behavior Finance Banking & Insurance Management HRM Performance Management Systems. Relational Data Base Management Systems Elective - IT SUBJECT TITLE Marketing Sales and Distribution Finance Tavesiments Management HRM Training and Development Systems Enterprise Resource Planning Elective - 11 SUBJECT TITLE Marketing Integrated Marketing Communications Finance Financial Systems & Services HRM Management of Industrial Relations Systems Business IntelligenceElective - IV. SUBJECT TITLE Marketing Retail Management Finance Strategic Financial Decisions HRM Compensation Management Systems E-Business Elective - V SUBJECT TITLE a Services Marketing & Logistics st Management Finance International Financial Management —__—|——arM | Management of Change Systems Cyber Laws & Security Elective - VI SUBJECT TITLE Marketing International Marketing Finance Financial Risk Management & Derivatives HRM Leadership Management Systems Information Systems & Audit *Seminar Student requires to prepare and submit a report on conceptual understanding of any one of the subjects of the respective semester and expected to present the same in the form of PPT in the class room. The report may consist 20-25 pages. **Mini Project Report Student has to undergo practical training for a period of 4 (Four) weeks in an industry afier completion of Fourth Semester end Examination. In training period, the student should prefer to work on any specific problem, and submit the report before end of Sixth Semester. The Project evaluation and Comprehensive viva-voce is conducted by inter examinerMALPRACTICES RULES DISCIPLINARY ACTION FOR / IMPROPER CONDUCT IN EXAMINATIONS. Nature of MalpracticesImproper conduct Punishment Whe candidate: L@) Possesses or Keeps accessible in examination ball, any paper, note book, programmable calculators, Cell phones, pager, palm computers or any other form of ‘material concerned with or related to the subject of the examination (theory or practical) in which he is appearing but has not made use of (material shall include any marks on the body of the candidate Which can be used as an aid in the subject of the examination) Expulsion from the examination hall and cancellation of the performance in that subject only, Oo) Gives assistance or guidance or receives it fom any other candidate orally or by any other body linguage methods or communicates through cell phones with any candidate or persons in or outside the exam hall in respect of any matter, Expulsion from the examination hall and cancellation of the Performance in that subject only of all the candidates involved, In case of an outsider, he will be handed over to the police and a.case is registered against him, Has copied in the examination hall fom any paper, book, programmable calculators, palm computers or Expulsion from the examination hall and cancellation of the performance in that subject and all other subjects the candidate rof mater injector the examination (theory or practical) in which the candidate is appearing. Tasalready- appeared’ including practical examinations and | project work and shall not be permitted to appear for the remaining examinations of the subjects of that Semester/year. ‘The Hall Ticket of the candidate is to be cancelled and sent to the University. Tmpersonates any other candidate in connection with the examination, ‘The candidate who fas impersonated shall be expelled rom examination hall. The candidate is also debarred and fereits the seat. The performance of the original candidate who has been impersonated, shall be cancelled in all the subjects ofthe examination (including practicals and project work) already appeared and shall not be allowed to appear for examinations of the remaining subjects of that semester/year. The candidate is also debarred for two consecutive semesters from class work and all University examinations. The continuation of the course by the candidate is subject to the academic regulations in connection with forfeiture of seat, If the imposter is an outsider, he will be handed over te the police and a case is registered against him, ‘Smuggles in the Answer book or additional sheet or takes out or arranges to send out the question paper during the examination or answer book oF additional sheet, during or afer the examination, Expulsion from the examination hall and cancellation of performance in that subject and all the other subjects the candidate has already appeared including practical examinations and project work and shall not be permitted for the remaining examinations of the subjects of that semesteriyear. The candidate is also debamed for two consecutive semesters from class work and all University ‘examinations. The continuation of the course by the candidate is subject to the academic regulations in connection with forfeiture of seat Uses objectionable, abusive or offensive language in the answer paper or in letters to the examiners or writes t0 the examiner requesting him to award pass marks, Cancellation of the performance in that Subject, Refses to obey the orders of the Chief Superintendent/Assistant — Superintendent / any officer on duty or misbehaves of ereates disturbance of any kind in and around the examination hall or organizes a walk out or instigates others to walk out, or threatens the officer-in charge or any person on, duty in or outside the examination hall of any injury 'o his person or to any of his relations whether by words, either spoken or written or by signs or by visible representation, assaults the officer-in-charge, ‘or any person on duty in or outside the examination hall or any.of his relations, or indulges in any other act of misconduct or mischief which result in damage to or destruction of property in the examination hall or any part of the College campus oF engazes in any ‘other act which in the opinion of the officer on duty amounts fo use of unfair means or misconduct or has the tendency to disrupt the onderly conduct of the In case of students of the college, they shall be expelled Fom ‘examination halls and cancellation of their performance in that subject and all other subjects the candidate(s) has (have) already appeared and shall not be permitted to appear for the Temaining examinations of the subjects of that semester/year. ‘The candidates also are debarred and forfeit their seats. In case of outsiders, they will be handed over to the police and a police cease is registered against them,‘examination. Leaves the exam hall taking away answer script or intentionally tears of the seript or any part thereof inside or outside the exemination hall, Expulsion ffom the examination hall and cancellation of Performance in that subject and all the other subjects the candidate has already appeared including practical examinations and project work and shall not be permitted for the remaining cxaminations of the subjects of that semester/year. The candidate is also debarred for two consecutive semesters from class work and all University examinations. The continuation of the course by the candidate is subject to the academic regulations in connection with forfeiture of seat. Possess any lethal weapon or firearm inthe ‘examination hall. Expulsion from the examination ball and cancellation of the performance in that subject and all other subjects the candidate hhas already appeared including practical examinations and Project work and shall not be permitted for the remaining sxaminations of the subjects of that semester/year. The candidate is also debarred and forfeits the seat, If student of the college, who is not a candidate for the particular examination or any person not ‘connected with the college indulges in any ‘malpractice or improper conduct mentioned in clause Student of the colleges expulsion from the examination hall and cancellation of the performance in that subject and all other subjects the candidate has already appeared including practical examinations and project work and shall not be CUE Pemnitted for the remaining examinations of the subjects of that semester/year. The candidate is also debarred and forfeits the seat Person(s) who do not belong to the College will be handed over to police and, a police case will be registered ‘against them, ‘Comes in a drunken condition to the examination hall 10, Expulsion from the examination hall and cancellation oF the Performance in that subject and all other subjects the candidate has already appeared including practical examinations and Project work and shall not be permitted for the remaining examinations of the subjects of that semester/year. Copying detected on the basis of intemal evidence, such as, during valuation or during special scrutiny. Cancellation of the performance in that subject and all olher subjects the candidate has appeared including practical examinations and project work of that semester/year examinations, Trany malpractice is detected which is not covered in the above clauses 1 {0 11 shall be reported to the University for further action to award suitable punishment 2. ‘Malpractices identified by squad or special invigilators L Punishments to the candidates as per the above guidelines. 2 Punishment for institutions : malpractices) Gf the squad reports that the college is also involved in encouraging (i) A show cause notice shall be issued to the college, Gy Git) less than one year. Impose a suitable fine on the college. ‘Shifling the examination centre ffom the college to another college for a specific period of not teensSubject Code: 13BM106 MS Office (Practical) Aim: To familiarize Students with the basic concepts of MS-Excel and be able to work independently and effectively Learning Outcome: The intended outcome of this course is to equip the student with MS Office The quality of business presentations is likely to be enhanced using MS Exeel. Unit I About EXCEL, Introduction, Uses of Excel, New functions and features of excel 2007. Getting started with excel: Opening a blank or new workbook, general organization. Highlights and main functions: Home, Insert, page layout, formulas. Highlights and main functions: Data, review, view, add-ins, Unit IL : Using the Excel help function. General EXCEL Lessons, Customizing the Quick Access Toolbar. Creating and Using Templates, Working with Data: Entering, Editing, Copy, Cut, Paste, Paste Special. Formatting Data and Using the Right Mouse ClickSaving, Page Setup, and Printing. Using Headers and Footers. Unit 11 Manipulating Data, using Data Names and Ranges. Filters and Sort and Validation Lists. Data from External Sources.Using and Formatting Tables.Basic Formulas and Use of Functions.Data Analysis Using Charts and Graphs.Managing. Inserting, and Copying Worksheets.Securing the Excel Document (Protect Cells and Workbook). Unit TV ADVANCED EXCEL LESSONS, Advanced Formulas and Functions, Advanced Worksheet Features. Unit V Advanced Data Analysis using PivotTables and Pivot Charts. Text Book: * — Glyn Davis & Branko Pecar “Business Statistics Using Excel” Oxford University Press, REFERENCES * David Whigham “Business Data Analysis Using Excel’’ Oxford University Press, 2012. - Winstion “Excel 2010 Data Analysis and Business Modelling” PHI Learning Private Limited. . Bajpai “Business Statistics” Pearson, 2013. . DP Apte : Statistical Tools for Managers USING MS EXCEL, cel, 2012.Syllabus for MAM and MTM Courses (Common to both courses) SEMESTER- I Subject Code: 13BM101 Subject: ENGLISH LANGUAGE -1 Course Objective: + The objective of the course is to enhance the vocabulary, listening skills, reading skills and comprehension of the students. + To develop the grammatical skills of the student so as to enable effective business communication. Learning Outcome: The intended learning outcome of the course is the development of efficient and effective business communication skills. Improvement in Business letter writing and business presentations designing and telephonic conversations is envisaged Unit -I: 1. Chapter entitled ‘Wit and Humour’ from ‘Skills Annexe’ -Functional English for Success, Published by Orient Black Swan, Hyderabad 2, Chapter entitled ‘Mokshagundam Visvesvaraya’ from “Epitome of Wisdom”, Published by Maruthi Publications, Hyderabad. L-Listening For Sounds, Stress and Intonation S-Greeting and Taking Leave, Introducing Oneself and Others (Formal and Informal Situations) R- Reading for Subject/ Theme W- Writing Paragraphs G-Types of Nouns and Pronouns V- Homonyms, homophones synonyms, antonyms Unit I 1. Chapter entitled “Cyber Age” from “Skills Annexe -Functional English for Success” Published by Orient Black Swan, Hyderabad. 2 Chapter entitled ‘Three Days To See’ from “Epitome of Wisdom”, Published by Maruthi Publications, Hyderabad. L — Listening for themes and facts S ~ Apologizing, interrupting, requesting and making polite conversation R- for theme and gist W- Describing people, places, objects, events G- Verb forms V- noun, verb, adjective and adverb ipter entitled ‘Risk Management’ from “Skills Annexe -Functional English for Success” shed by Orient Black Swan, Hyderabad2. Chapter entitled ‘Leela’s Friend” by RK. Narayan from “Epitome of Wisdom”, Published by Maruthi Publications, Hyderabad. L~ for main points and sub-points for note taking S~ giving instructions and directions; Speaking of hypothetical situations R ~reading for details W— note-making, information transfer, punctuation G ~ present tense V —synonyms and antonyms UnitIV 1. Chapter entitled ‘Human Values and Professional Ethics? trom “Skills Annexe -Functional is 255” it y Oe treet 2. Chapter entitled ‘The Last Leaf’ from “Epitome of Wisdom”, Published by Maruthi Publications, Hyderabad L -Listening for specific details and information S- narrating, expressing opinions and telephone interactions R -Reading for specific details and information W- Writing formal letters and CVs G- Past and future tenses V- Vocabulary - idioms and Phrasal verbs Unit-V |. Chapter entitled “Sports and Health’ from “Skills Annexe -Functional English for Success” Published by Orient Black Swan, Hyderabad 2. Chapter entitled ‘The Convocation Speech’ by N.R. Narayanmurthy’ from “Epitome of Wisdom’, Published by Maruthi Publications, Hyderabad L- Critical Listening and Listening for speaker's tone? attitude S- Group discussion and Making presentations R- Critical reading, reading for reference W-Project proposals; Technical reports, Project Reports and Research Papers G- Adjectives, prepositions and concord V- Collocations and Technical vocabulary Using words appropriately * Exercises from the texts not prescribed shall also be used for classroom tasks, REFERENCES : (latest) 1. Contemporary English Grammar Structures and Composition by David Green, MacMillan Publishers, New Delhi. 2010. 2. Innovate with English: A Course in English for Engineering Students, edited by T Samson, Foundation Books. 3. English Grammar Practice, Raj N Bakshi, Orient Longman 4, Technical Communication by Daniel Riordan. 2011. Cengage Publications. New DelhiSubject Code: 13BM102 Subject: Principles of Management Course objective: The course is aimed to provide the students information about basic managerial principles and management functions. Learning Outcome: The learning outcomes shalll be as follows: Formulation of Mission & Vision statement Understanding of the Organizational Structure. Unit -I A Brief History of Management: Classical Theory-Scientific Management, Administrative Theory, Behavioural Theory, Management Science, Integrative Perspective — Systems Theory, Socio technical Theory, Contingency Theory, Comparing Theories. Unit- I Creative Problem Solving and Decision Making: Problem Solving and Decision Making, Classify and Define the Problem or Opportunity, Set Objectives and Criteria, Generate Creative and Innovative Alternatives, Analyze Alternatives and Select the Most Feasible, Plan, Implement the Decision and Control, Vroom’s Participative Decision Making Model. Cola Company (Robert N Lussier page no: 117) Unit- I Strategic and Operational Planning: Developing the Mission, Analyzing the Environment, Setting Objectives, Corporate Strategies, Business Strategies. Operational Planning, Implementing and Controlling Strategies. Time Management Case: Dunkin’s Donuts (Robert N Lussier page no: 151) Unit-IV Organizing and Delegating Work: Principles of Organizing, Authority, Organizational Design, Job Design, Organizing Yourself and Delegating. Relation between Authority, Power and Influence. Leadership and Trait Theory, Behavioural Leadership Theories, Situational Approaches to Leadership, Handling Complaints. Case: Hitachi (Robert N Lussier page no: 197) Case: Steve Jobs, Apple (Robert N Lussier page no: 348) Unit-V Communication and Controlling: Organizational Communication and Information Technology, Interpersonal Communication Process and Communication Barriers, Message Transmission Channels. Organizational and Functional Area Control Systems, Establishing Control Systems. Case: Well Point (Robert N Lussier page no: 384) Case: Chen Clothes Manufacturing (Robert N Lussier page no: 488)5. Effective English, edited by E Suresh Kumar, A RamaKrishna Rao, P Sreehari, Published by Pearson 6. Handbook of English Grammar& Usage, Mark Lester and Larry Beason, Tata Me Graw —Hill 7. Spoken English, R.K. Bansal & JB Harrison, Orient Longman 8. Technical Communication, Meenakshi Raman, Oxford University Press 9. Objective English Edgar Thorpe & Showick Thorpe, Pearson Education 10. Grammar Games, Renuvolcuri Mario, Cambridge University Press. 11, Murphy's English Grammar with CD, Murphy, Cambridge University Press. 12. Everyday Dialogues in English, Robert J. Dixson, Prentice Hall India Pvt Ltd. 13. ABC of Common Errors Nigel D Turton, Mac Millan Publishers. 14: Basic Vocabulary Edgar Thorpe & Shwick Thorpe, Pearson Education seenSubject Code: 13BM103 Subject: FUNDAMENTALS OF BUSINESS ORGANIZATION Objective: 1. To acquaint the students with the basics of Commerce and Business; concepts and functions of Business Organization and provide them practical exposure of entrepreneurial role in business using Commerce lab work and assignments, 2. To acquaint the students with the Principles, functions and practice of management and provide them praetical exposure giving stories of success/failure businessmen. Learning Outcome: = - After reading the text book & cases related to the syllabus it is envisaged that the student understands the types of business organizations, leams to write the memorandum of association and other business documents. In addition he learns to understand the issues and challenges in each form of an organization. Ui Fundamental Concepts: Concepts: Business, trade, industry and commerce — Business: Features of business — Trade: Classification, Aids to Trade — Industry: Classification — Commerce - Relationship between trade, industry and commerce - Business Organization: Concept - Funetions of Business. Unit Hi: Entrepreneur: Meaning - Characteristics of Entrepreneurs — Types of Entrepreneurs ~ Functions of an entrepreneur - Steps to start Enterprise — Sources of finance: Long Term, Short Term. Lab Work: The students should go through and present case studies of entrepreneurs — Success and failure. Unit - 11 Forms of Organization, Sole Proprietorship, Partnership and Joint Hindu Family: Business Organization: Forms of Business Organization ~ Classification — Factors influencing the choice of suitable form of organization. Sole Proprietorship: Meaning — Characteristics — Advantages & Disadvantages Suitability. Partnership: Meaning — Characteristics — Kinds of partners - Registration of partnership — Partnership deed ~ Rights and obligations of partners. - Joint Hindu Family Business: Characteristics — Advantages and limitations. Lab Work: The students are expected to go through partnership deed and prepare a simple partnership deed. Unit - Iv: Joint Stock Company-I Joint Stock Company: Meaning — Characteristics — Advantages - Kinds of Companies — Difference between private and public companies — Promotion of A Company: Stages-Promoters ~Characteristies Registration Capital subscription - Commencement of Business ~ Preparation of Important documents:Text Book: * Robert N Lussier, Management Fundamentals - Concepts, Applications, Skill Development, Cengage Leaning, First Edition, 2012. For PPT, Case Solutions Faculty may visit : login.cengage.com Journals : Vikalpa, IIMA, IIMB Review, Decision, IIMC, Vision, HBR. Business Game: Mikes Bikes — Intro: (Principles of Management Simulation Game), TMH, 2013. You can play on any computer with internet (Rs.150/- per year-better buy and play). Mikes Bikes-Intro is a general business simulation game which is designed for the Introduction to business/Principles of Management. This game has been developed to suit students with no prior business experience. This helps the students to have a hands — on business experience in the classroom ~ experiential learning at its best. REFERENCES: Dilip Kumar Battacharya, Principles of Management, Pearson, 2012. Harold Koontz, Heinz Weihrich, A.R.Aryasri, Principles of Management, TMH, 2010. V.S.P.Rao, Management Text and Cases, Excel, Second Edition, 2012. K Anbuvelan, Principles of Management, University Science Press, 2013 Neeta Baporikar, Case Method — Cases in Management, Himalaya Publishing House (HPH) 2009. Deepak Kumar Bhattacharyya, Principles of Management-text and cases, Pearson, 2012 Andrew DuBrin, Management Essentials, Cengage Learning, 2012. Stephen P.Robbins, Sanghamitra Bhattacharyya, David A. Decenzo, Madhushree Nanda Agarwal, Fundamentals of Management Essential Concepts and Application, 6" Edition, Pearson, 2011. Rajesh Viswanathan, Principles of Management Concepts & Cases, Himalaya Publishing Hous (HPH), 2010. Dr. Vandana Jain, Management Theory & Practice (With case studies), IBH, 2012. Sachin S Vernekar, Venkatasubramanian, Preety Wadhwa, Case Studies in Management, HPH, 2012 R Sarya Raju, & A Parthasarathy, Management Text & Cases,PHI,2010. Maheswari, Business Organization and Management, IBH, 2011.Unit V; Joint Stock company II Memorandum of Association: Significance, Clauses — Articles of Association: Contents — Prospectus: Contents — Statement in lieu of Prospectus. Lab Work: The students are expected to know preparation of memorandum of association, articles of association and prospectus. As a group they are expected to prepare a model prospectus. The students are also expected to know the formalities of registration of a company including documents. Suggested Readings: * Bhushan Y K: Business Organization and Management, Sultan Chand + RK Sharma and Shashi K.Gupta: Industrial Organization and Management, Kalyani + CB Gupta : Industrial Organization and Management, Sultan Chand + Sherlekar etal: Business Organization and Management, Himalaya * Talloo: Business Organisation and Management. TMH * Maheswari, Business Organization and Management, IBH, 2011. * RK Sharma and Shashi K.Gupta: Industrial Organization and Management, Kalyan + Aryasree & Murthy: Industrial Organistion & Manaement, Tata Mc Graw Hill. * Tapash: Busoness Organisation & Management. Tata * Suggested Magazines: * Business World Business India Business Today Yojana (Telugu & English) 5. Indian Journal of Commerce Indian Journal of AccountingSubject Code: 13BM104 Subject: FINANCIAL ACCOUNTING - I Objectiv 1. To acquaint the students with the basics of Principles of accounting and maintaining accounting records and prepare the financial statements 2. To acquaint the students with the Analysis of financial statements with different ratios. Learning Outcome: After reading the text book & cases related to the syllabus it is envisaged that the student understands the types of accounts and various records to be maintained. Understand the financial position of the organization. z UNIT-I Introduction to accounting, objectives and Principles, accounting concepts and conventions, journal accounting. UNIT-11 Ledger positing, subsidiary books theory and problems and errors of ratification trail balance, suspense accounting. UNIT =I Valuation of fixed assets depreciation of fixed assets and methods of deprecation. UNIT -IV Simple problems and balance sheet, problems on balance sheet with adjustments UNIT-V Ratio analysis, liquidity, leverage, solvency and profitiability ratios, DuPont chart, a case study on ratio analysis. References: + Paresh Shah: “Basic Financial Accounting for Management”, Oxford University Press, New Dethi, 2012. + Narayana Swamy, “Financial Accounting & Analysis” PHT, 2012. + Aryasri: Accounting and Financial Management, McGraw-Hill, 2011. + VRajasekharam “Financial Accounting & Analysis” Pearson Education, New Delhi, 2012 + Ranjan Kumar Bal: “Financial Accounting & Analysis”, + N.Ramachandran : “Financial Accounting & Analysis Limited, New Delhi, 2012. + Ashish K Bhattacharya “Financial Accounting & Analysis” PHI, 2012. ‘hand, New Delhi,.2012 Tata McGraw-Hill PublishingSubject Code: 13BM105 Subject: Basics of Marketing Course Aim: Aim is to understand the basic marketing concepts through case studies. Learning outcome: + By reading text and'relating the concepts through cases the student would be able to understand the concepts of marketing management. + They will be able to analyze markets and design customer driven strategies and will be able to communicate the decisions towards business development with superior customer value. a + Unit-t Introduction to World of Marketing: Importance, scope of Marketing, Core Marketing Concepts, Marketing Philosophies, Marketing Environment, Marketing Strategies & Plans, Developed Vs Developing Marketing. Market Research-Definition of MR, MIS, Commissioning MR, MR Process, MR Online, MR. & Ethics, International MR. Case : Bata (Rajendra. P Maheshwari page no: 03) Case : Mahindra Scooters (Arun Kumar page no: 89). Unita Analyzing Marketing Opportunities, Customer Value and Marketing Mix : Consumer Decision Making, Creating Customer Value, Analyzing Consumer Markets - Consumer Behavior - cultural, Social & Personal Factors, developing products & brands — product levels; classifying products, product range, line & mix, PLC, new product development. Case : Small New Phones (Adrian palmer- page no: 296). Unit Designing a Customer Driven Strategy: Market segmentation- segmentation of consumer market, business market, requirement for effective segmentation, market targeting — evaluating market segmentation, selecting target market segmentation, positioning — positioning maps, positioning strategy. Case : (Segmentation) Zee TV (lamb, Hair page no 212). Case : (Targeting) Kellogg’s (lamb, Hair page no 300 ) Unit-IV - Distribution Decisions, Promotion & Communication Strategies : Marketing Channels, Channel intermediates and functions, channel structure, channel for consumer products, business and industrial products, alternative channel, channel strategy decisions. The promotional m advertising, public relations, sales promotion, personal selling, marketing communication- communication process, communication promotion mix, factors effecting the promotion mix Case : Barista (Arun Kumar — page no:33). Case : Nano Car (lamb, Hair — page no:52)Unit-V Pricing Decisions & Personal Communication - Importance of price, cost determinant of price, markup pricing, profit maximization pricing, break even pricing, pricing strategy, ethics of pricing strategy, product line pricing, WOM, Rural marketing, BOP, relationship Marketing, Digital marketing, Social marketing, post modern marketing, market sustainability and ethics, Global marketing. Case : Coca Cola(lamb, Hair — page no: 112), Case : I phone ( lamb, Hair — page no: 534) Text Book: + Lamb, Hair, Sharma, Mc Daniel: MKTG, A South Asian Perspective, Cengage Learning, 2012. (For PPT, Case Solutions, video cases, Faculty may visit : login.cengage.com ) —— Journals : Indian Journal of Marketing, MICA Communications Review, Business Game Music2Go Marketing: (Marketing Management Simulation Game), TMH, 2013. You can play on any computer with internet (Rs.150/- per year). Music2Go is a Principles of Marketing/Marketing Management simulation game, where the students are required to formulate and implement their own Sales and Marketing Campaign. This helps the students to have a hands ~ on business experience in the classroom — experiential learning at its best. References for Cases: + Arun kumar & N. Meenakshi: Marketing Management, Vikas. 2012. + Rajendra P Maheshwari, marketing management text and cases, an Indian perspective, International Book House 2012. + Prof. M.V. Kulkarni, practical solutions to cases in marketing management, 19" Everest Publishing House, 2012. + Adrian Palmer: Introduction to Marketing, Theory and Practice, 2 Edition, Oxford, 2011. + Dilip M. Sarwate, Indian cases in Marketing Management, Everest publishing house, 2012. +S. Neelamegham, Marketing in India text & cases4" edition, Vikas, 2013. References: + Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithleshwar Jha: Marketing Management, 13/e, Pearson Education, 2012. + Ramaswamy Namakumari, “Marketing Management”, TMH 5" Edition 2013. + Paul Baines, Chris fill, Kelly Page, Piyush Sinha, Marketing, Asian Edition, oxford , 2013. + Philip Kotler, Gray Armstrong, Prafulla, Y. Agnihotri, Ehsan UL Haque, principles of marketing, south Asian perspective, 13/edition, Pearson Education, 2012. + K.Karunakaran: Marketing Management (Text and Cases), 2/e, Himalaya Publishing House, 2012. + Rajendra P.Maheswari, Marketing Management (Text & Cases) an Indian Perspective, TBH, 2013. + Debases Pradhan, marketing management, a case book, Cengage Leaming, 2012. + Marilyn A Stone & John Desmond, Fundamentals of Marketing, Routledge, 2011 Maheswari, Principles of Marketing, IBH, 2012.Subject Code: 13BM106 MS Office (Practical) Aim: To familiarize Students with the basic concepts of MS-Excel and be able to work independently and effectively Learning Outcome: The intended outcome of this course is to equip the student with MS Office The quality of business presentations is likely to be enhanced using MS Excel. Unit I About EXCEL, Introduction, Uses of Excel, New functions and features of excel 2007. Getting started with excel: Opening a blank or new workbook, general organization. Highlights and main _ functions: Home, Insert, page layout, formulas. Highlights and main functions: Data, review, view, add-ins, Unit IT Using the Excel help function.General EXCEL Lessons, Customizing the Quick Access Toolbar, Creating and Using Templates, Working with Data: Entering, Editing, Copy, Cut, Paste, Paste Special. Formatting Data and Using the Right Mouse ClickSaving, Page Setup, and Printing.Using Headers and Footers. Unit IIL Manipulating Data, using Data Names and Ranges, Filters and Sort and Validation Lists. Data from External Sources.Using and Formatting Tables.Basic Formulas and Use of Funetions.Data Analysis Using Charts and Graphs.Managing, Inserting, and Copying Worksheets.Securing the Excel Document (Protect Cells and Workbook). Unit IV ADVANCED EXCEL LESSONS, Advanced Formulas and Functions. Advanced Worksheet Features. Unit V Advanced Data Analysis using PivotTables and Pivot Charts. Text Book: . Glyn Davis & Branko Pecar “Business Statistics Using Excel” Oxford University Press, 2012. REFERENCES * David Whigham “Business Data Analysis Using Excel”” Oxford University Press, 2012 * — Winstion “Excel 2010 Data Analysis and Business Modelling” PHI Learning Private Limited. * Bajpai “Business Statistics” Pearson, 2013. + DP Apte : Statistical Tools for Managers USING MS EXCEL, Excel, 2012.Semester IT Subject Code: 13BM201 ENGLISH LANGUAGE-II LEARNING OBJECTIVE: To develop Spoken and Written Skitls of the Students To make them learn effective strategies and sustain positive attitude in different Prospective To aid Participants in developing their skills to deal with global Customers. To provide essential Knowledge required to handle various challenges faced by an executive, To make them understand the causes of stress and how it affects the level of personality and to mould themselves with stress free life. LEARNING OUT COME: — Student will develop Spoken and Written Skills of the Students Able to lear effective strategies and sustain positive attitude in different Prospective Able to deal Participants in developing their skills to deal with global Customers. Able to know essential Knowledge required to handle various challenges faced by an executive. Able to understand the causes of stress and how it affects the level of personality and to mould themselves with stress free life. UNIT -I OPERATIONAL SKILLS: Different ways of communicating -(Narrative, Descriptive, Exposition, Argument) with fluency .accuracy, and formulation. Communication for influencing - Purpose of Oral communication (to interact, to uniform, to find out things to influence, to regulate) Organizing a meeting. The interview with Media- (The interview itself) - Presentations (Oral and Written Writing Formal letters and Business letters - Writing Paragraphs - Note ~making and information transfer - Preparation of Material: Selecting material, planning, arrangement, presentation - Project proposals: Technical reports, Project reports, Term papers, Research papers, Dissertation writing. Unit: 1 MANAGEMENT SKILLS: Time Management -Mind& Memory Management -Motivational Skills Motivation - Importance of commitment - Showing self confidence - Achieving Success - Fashion, Strategies - Business Etiquette Training - International Business Protocol - Multi Cultural Changes - Cultural awareness - Leaming about the Communication styles of various clients - Dos'é Don'ts on the telephone - Taking the leave message - Ground rules for a conference calls - Using the ‘mute'function Personal grooming - Punctuality, Body language- Unit -II1 LEADERSHIP SKILLS: Quick Learning - Pro- Activeness - Decision making -Situational leadership Motivating Employees - Paerto Analysis - Force field Analysis - PMI-~ plus, minus, Interest Stress - Conflict Management - Mind& Body fitnessUnit -1V THINKING SKILLS: Positive Thinking - Logical Thinking - Lateral Thinking - Avoiding traditional ways of looking for solutions - Using imagination to look at a problem differently -Recognize dominant Ideas - How to improve self confidence - To look failures as stepping stones - To Strengthen self esteem - Creative Thinking - Intellectual Property privileges Unit- V SOCIAL SKILLS: Courtesy-Honesty- Flexibility —Adaptability Co — Operation —Positive attitude Dependability -Ability to measure — willingness to lean- Commonsense - Personal Integrity-positive work ethié Motivational Skills ~ Critical thinking skills - Personal Chemistry ~good personal appearance ~Ability to follow regulations to be accountable - Awareness of how Business works and staying on the job unt Com: ility to relate with Co- workers — willingness to be a good worker and go beyond the traditional eight hour day. Suggested books: 1. The 7 Habits of Highly Effective People ~ Stephen R. Covey 2. How to Win Friends and Influence People— Dale Carnegie 3. Developing the Leader Within You- John C. Maxwell 4. The 360 Degree Leader- John C. Maxwell 5. The Leadership Challenge— Jim Kouzes 6. John C. Maxwell -Developing the Leader Within You 7. Laws of Success- Napoleon Hill 8. Cameron Kim S., Whetten David A, Developing Management Skills, Prentice- Hall, 2011. 9. TV. Rao, Managers Who Make a Difference: Sharpening Your Management Skills, RHI, 2010 10. John Butterworth and Geoff Thwaites , Thinking Skills, Cambridge University Press,2005 11. The John Adair Handbook of Management and Leadership (New ed.). Thorogood. 2004. 12. David Allen, Getting Things Done: The Art of Stress-Free Productivity 13. Dr Stella Cottrell, Critical Thinking Skills: Developing Effective Analysis and Argument (Palgrave Study Skills), Palgrave Macmillan; 2nd edition edition, 2011 14. Body Language- Allan Pease 15. The art of Public Speaking- Stephen.E. LucasSubject Code: 13BM202 Subject: BUSINESS ENVIRONMENT Course Aim: Aim of this course is to make students understand different types of business environments they should review before taking managerial decisions. Learning Outcome: After reading the text book & cases related to the syllabus and business news papers like Business Standard, Economic Times, and Business Line, students should be able to understand the issues related to the industrial policy and regulation and their amendments from time to time. They will also understand the terminology of the planning commission and Union Budget. The knowledge gained by the students on capital markets, RBI guidelines; trade, to ensure growth and sustainability of the organizations. Unit-1 Industrial Policy and Regulatory Structure: Industrial Policy- Industrial Licensing Policy- Five Year Planning- Industrial Policy 1991, Small Scale Industries (SSI)-Industrial Finance- Foreign Direct Investment (FDI). Case 1:- Tapping the Opportunities in Environment: A Case Study of Yes Bank, (Dr. Vivek Mittal. Page no.662) Case 2:- Gas Authority of India Limited (GAIL) (Justin Paul, page no.102) Unit-Il Economie Policies: Fiscal Policy- Latest Union Budget- Reforms Undertaken- Role of Government. Monetary Policy- Basic Concepts- Monetary Policy in the 21° Century- Banking Sector Reforms. Case I:- Indus (Budget Game), (Justin Paul, page n0.179) Case 2:- Prof Tom and Monetary Policy, (Justin Paul. Page no.200) Unit Capital Markets, SEBI, RBI: Capital Market Institutions-Stock Indices- Derivatives Market- Global and Indian Scenario- Role of SEBI and RBI. Case: The Great Fall (Scam of 2001): A Case of Stock Exchange and SEBI, (Dr. Vivek Mittal. page no.661) Case2: Globalization of Pop Culture, (Francis Cherunilam, page no. 765) Unit-IV India’s Trade Policy: Policy changes and Issues- sector wise trade policies: recent developments- GATT- WTO- agreements and implications. Case 1:- Case — Water Thief, (K. Aswathappa, page no.59)Unit-V EXIM policies & FEMA: India’s new EXIM policy- legal framework- initiatives, FEMA ~ Multi-national companies and FDI. Case 1:- RBI Slaped Rs. 125 Crore on Reliance Infrastructure. A Case Study on FEMA, (Dr. Vivek Mittal, page n0.655) Case2:- China as an Expert Base, (David W. Conklin, page no.574) Text book + Justin Paul “ Business Environment: Text & Cases” TMH,3/e,2012. Journals : Vikalpa, IIMA, IIMB Review, Decision, IIMC, Vision, MDI. References: ihe * Dr.Vivek Mittal “Business Environment: Text & Cases” Excel Books, 2011 + Rajkumar “International Business Environment: Text & Cases” Excel Books, 2012. + K.Ashwathappa “Essentials of Business Environment: Text, Cases& Exercises” HPH, 2011. Francis Cherunilam "Business Environment: Text & Cases"HPH, 2012. David W Conklin “Cases in the Environment of Business” Sage, 2009. Misra and Puri, “Indian Economy” 30E, Himalaya Publishing, 2012. K.Aswathappa-Essentials of Business Environment -I1"" Edition -HPH-201 1. Misra and Puri “Economic Environment of Business”, 7" Edition, HPH,2012. Palle Krishna Rao, “WTO Text & Cases”, PSGIM, Coimbatore, 2009. fetesSubject Code: 13BM203 Subject: ENVIRONMENTAL MANAGEMENT Course objective: The course is aimed to instill in students environmental consciousness. The various environmental concerns which arise due to business units need to be understood so as to minimize their deteriorating impact on the environment. The course envisages the development of environmental fervor within the students. Learning outcomes: The learning outcomes of the course shall be clear and precise understanding of: Environmental issues Disaster Management principles “Effective and optimal utilization of environmental resources. ronment, Ecology and Biosphere- Concept of Environment, concept of Ecology and Ecosystems, steady alternations in Biological Systems, Bio-Geo-Chemical Cycles, carbon cycle, nitrogen cycle, phosphorus cycle,sulphur cycle, Natural Resources-concept of Resources, conservation of resources. Case: Ecosystem-Project Aravalli Unit-I Elements of Environmental Resources Management-Air Environment, Water Environment, Land Environment, Mineral Resources, Biological Resources, Energy Resources Case: Du Pont Unit-T Environment Pollution-Air Pollution, Vehicular pollution Noise Pollution, Control of Noise Pollution, Water Pollution, Management of Water, National River Action Plan (Nrap),The National Water Development Authority(NWDA).Case: Bhopal Tragedy, Chernobil Necluiear Accident Unit IV Disaster Management-Pre “disaster management.IMD, The Housing and Urban development Corporations(HUDCO), Post —Disaster management, Effect of global warning, Earth quake, Gujarat Earth quake, Cyclones, types of Disasters’, natural disasters, super Cyclone, Man- made(anthropogenic) disasters, Disaters Warning, Land slides, causes of Land slides, Effects of Landslides Case: Supreme Court of Indian on Waste and Sanitation. Unit-V Global Environmental Policies and National Strategies for Protection of Environmental Quality-Green Bench, Introduction, International Policies & Cooperation, Implementing AGENDA 21, National Environmental Policy, Legislation Concerning Environment- Central Enactments, State Enactments, The Wild Life Protection Act, 1972(Amended in 1983,1986 and 1991),The Water (Prevention and Control of Pollution) Act, 1974(Amended in 1988) Case: Ganga Pollution CaseReferences: 1.Anand S.Bal:Environmental Management, HPH 2.H.P.Behra & M.S. Khan: Environmental Management,HPH,2011 3. N K Uberoi “Environmental Management “Excel Books, 2 Edition, 2012.Subject Code: 13BM204 Subject: CUSTOMER RELATIONSHIP MANAGEMENT. Aim: Aim is to enable students to understand different CRM theories and practices. Learning Outcome: After reading the text book & cases related to the syllabus it is envisaged that the student understands the types of CRM practices in the business organizations, learns to know the process of CRM. Unit-1 —__Introduction—to—Customer_Relationship-Management:Strategic_CRM-Operational _CRM.____ Analytical CRM-Misunderstandings about CRM- Defining CRM-CRM constituencies-Models of CRM:Understanding Relationships-Why Companies want relationships with customers, suppliers. Case: Customer Relationship Initiatives at FORD, Student Relation Management in Management Institutions. Unit-II Developing, managing and using customer —related databases: Developing Customer —related database-Maintain the database-Desirable data attributes-Data_integration-warehousing-Data marts-Data access and interrogation-Data Mining- Privacy issues. Case:Hero Honda Passport Programme, Customer Relationship Management in Shopper’s Stop. Unit-I Customer Portfolio Management-what is a portfolio-: who is customer-Basic disciplines for CRM-Market Segmentation- Sales forecasting-Data Mining-CPM in the business-to —business context-Additional customer portfolio management tools- The seven core customer management strategies, Case: Business Research For MSME Entrepreneur, Unit-IV Managing the customer lifecycle: customer retention and development: what is customer retention-manage customer retention or value retention-strategies for customer retention-positive customer retention strategies-The role of research-strategies for customer development-strategies for terminating customer relationships. Case:Guest Satisfaction Tracking System- In TAJ Group of Hoiels,Customer Loyalty in Indian Insurance Industry. Unit-V Information technology for customer relationship management: Origins of CRM technolo: CRM ecosystem-CRM solutions-CRM analytics-CRM architecture-Multichannel CRM-Mobile and wireless solutions-Integration-Knowledge management-Automated workflow.Case: e-CRM In AUDI AG, Implementation of CRM in ABC Bank, Customer care through Information Technology in Bharti AirtelText book 1. Frances Buttle “ Customer Relationship Management” Routledge,2/e,2013 References: 1 Alok Kumar Rai “ Customer Relationship Management: Text & Cases” PHL, .2/e,2013 2.Paul Greenberg “ Customer Relationship Management” TMH,3/e 3.Ekta Rastogi * “Customer Relationship Management:Text & cases” EB,2011 teeSubject Code: 13BM205 Subject : BUSINESS STATISTICS Course Aim: To understand the research methodology and basic statistical tools for analysis and interpretation of quantitative and qualitative data. Learning Outcome: Students will be able to apply the principles of research methodology for the research design for the various mini and major projects of the MAM programme. They will be able to analyse the data statistically. we _Unit-1 Introduction to statistics Meaning and definition, characteristics of statistical data, functions of statistics importance, limitations and distrust , distinction between sample and population, random verses non random sampling techniques, sampling and probable error, collection of data, editing, and analytical tool of data. Unit-IL Tabulation, Graphical presentation of data: Histogram, Diagrammatic representation of data: Bar diagram, Multiple Bar diagram, Sub-divided Bar Diagram, Pie Diagram, Measures of Central Tendency: Mean, Median and Mode. Measures of Dispersion: Range, Standard deviation and Variance, Coefficient of variation, Measure of Skewness. Unit-IIL Linear Correlation and Regression Analysis: Covariance, Pearson's Correlation Coefficient, Scatter plot, Spearman’s rank Correlation Coefficient, Regression lines. UnittV Parametric and Non- Parametric Hypothesis Testing: Procedure for Testing of Hypothesis, One Sample t-test for the Population Mean, Two Sample t-test for independent Samples, Paired Sample t-test. F-test for two population Variances (Variance ratio test), ANOVA One Way Classification, ANOVA two way Classification, Chi Square test of association, Chi Square test of independence. Unit-V Time Series and Data Analysis: Fitting a trend line to a time series, Method of least Squares and Method of Moving Averages, Measure of Seasonal Variation. Text Book + Glyn Davis & Branko Pecar “Business Statistics Using Excel” Oxford University Press, 2012. References: + .K.Sharma” Business Statistics-Problems and Solutions” Pearson, 2010. + PN Arora” Comprehensives Statistics Methods” S. Chand, 2012. + Sharma” Business Statistics” Pearson, 2012.+ Priti R Majhi, Praful K Khatua, Research Methodology, HPH, 2013 * Donald R Cooper et. al., Business Research Methods, TMH, I I/e 2013. + Zikmund, Business Research Methods, Cengage, 2012.Subject Code: 13BM206 Subject: BUSINESS COMMUNICATION Aim: Aim is to enable students understand how to write business letters and improve written communication. Learning Outcome: At the end of the course, students will be enabled with the following skills. English language skills for effective written business communication (‘s). Will be able to understand how to write project report. Unit-I Business Writing: Introduction, Importance of Written Business Communication, Direct and Indirect Approached to Business Messages, Five Main Stages of Writing Business Messages. Practice Exercises. Case Study: Communication Complication in English (Meenakshi...) Unit-IL Business Correspondence: Introduction, Business Letter Writing, Effective Business Correspondence, Common Components of Business Letters, Strategies for Writing the Body of a Letter, Kinds of Business Letters, Writing Effective Memos. Practice Exercises. Case Study: Missing Briefease (Meenakshi...) Unit-1IT Instructions: Introduction, Written Instructions, General Warning, Caution and Danger. Format in Instructions, Oral Instructions, Audience Analysis, Product Instructions. Practice Exercises. Case Study: How to operate the Minolta Freedom 3 Camera. (Meenskshi...) UnitIV Business Reports and Proposals: Introduction, What is a Report, Steps in Writing a Routine Business Report, Parts of a Report, Corporate Reports, Business Proposals. Case Study: Handling unsolicited proposals for private infrastructure projects(Meenakshi...). Unit-V Careers and Resumes : Introduction, Career Building, Understanding yourself, setting a career goal, job search / looking at various options, preparing your resume, resume formats, traditional, electronic and video resumes, online recruitment process. Write your resume to market yourself. Case Study: Recruitment Drive at SOBER. (Meenakshi. Text : Meenakshi Raman and Prakash Singh, Business Communication, References: + Lesikar: Basic Business Communication, TMH, 2013. + GLOBERENA OR ANY OTHER SOFT SKILLS SOFTWARE/DATABASE. + Stephen Bailey, Academic Writing for International Students of Business, Routledge, 2013.David Irwin: Effective Business Communications, Viva-Thorogood, 2013. Rajendra Pal, J $ KorlahaHi: Essentials of Business Communication: Sultan Chand & Sons, New Delhi, 2013 Sehgal:Business Communication, Excel, 2013. Krishnamachryulu, Lalitha Ramakrishnan: Business Communication, HPH, 2013 GRE & TOEFL, Kalpan and Baron’s, Kalpan Publishers, 2013. Business English Dictionary, Pearson, 2013. eeeeee