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  • Big Data - The Nunatak Group

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    The Nunatak Group
    16 просмотров16 страниц
    Almost 100 of our friends, clients and contacts from The Nunatak Group’s network joined us for our second Networking Night at the heart of Munich (the Rooftop Café – Vorhoelzer Forum). According to the evening’s theme „Big(ger) Data“, our three speakers – Johann Blauth (QuantCo – our co-sponors, thanks!), Arno Schäfer (Platform 161) and Andreas Dittes (Talentwunder) – provided hands-on insights into the current trends and applications of big data in everyday business. The unseasonally warm November night allowed our guests to not only enjoy conversations indoors, but also appreciate the outdoor rooftop and the nightly view over the illuminated city. The Lufthansa strike caused a slight delay in the evening’s program, but with the help of good food and interesting conversations, this was barely noticed. Johann from QuantCo highlighted the importance of big data in E-commerce and gave examples of its implementation for a leading online furniture retailer in the USA. Johann demonstrated how big data can be used to estimate price elasticities in online retailing. He also discussed the role of big data in creating accurate and effective product recommendations that fit the customer’s preferences on websites like Amazon, Zalando, etc. Flu-affected speaker Arno Schäfer (Platform 161) joined via Skype and with the help of a big cup of tea, presenting the complex workings of programmatic advertising to the audience. Several parties are involved in this process, including so-called supply-side, demand-side as well as data management platforms – they combine user profiles, ad spaces and banners. Platform161 is a customizable digital marketing platform (demand-side as well as data management platform solution) based in Europe. Our third and final speaker of the evening, Andreas Dittes, introduced his start-up „Talentwunder“. Talentwunder is a search engine to support HR departments in the search for right candidates. Talentwunder accumulates information from large social networks like LinkedIn and Xing as well as other third-party websites like Github, About.me, and so forth to over 1 billion profiles. One of the most interesting features is the ability to access the candidates ‘switching probability’. One could search for potential candidates according to their likelihood of changing their current job. Andreas concluded by stating how big data is changing the traditional industry of HR and the importance of big data analysis in searching for right candidates to join your company. Big Data, for sure is a term that no business sector can afford to ignore. We, at The Nunatak Group, will continue helping organizations to grow and to take advantage of the abundance of data present. We look forward to answering any questions you might have regarding big data and also would love to see you at our next Networking Night. Write us at: contact@nunatak.com

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    Almost 100 of our friends, clients and contacts from The Nunatak Group’s network joined us for our second Networking Night at the heart of Munich (the Rooftop Café – Vorhoelzer Forum). According to the evening’s theme „Big(ger) Data“, our three speakers – Johann Blauth (QuantCo – our co-sponors, thanks!), Arno Schäfer (Platform 161) and Andreas Dittes (Talentwunder) – provided hands-on insights into the current trends and applications of big data in everyday business. The unseasonally warm November night allowed our guests to not only enjoy conversations indoors, but also appreciate the outdoor rooftop and the nightly view over the illuminated city. The Lufthansa strike caused a slight delay in the evening’s program, but with the help of good food and interesting conversations, this was barely noticed. Johann from QuantCo highlighted the importance of big data in E-commerce and gave examples of its implementation for a leading online furniture retailer in the USA. Johann demonstrated how big data can be used to estimate price elasticities in online retailing. He also discussed the role of big data in creating accurate and effective product recommendations that fit the customer’s preferences on websites like Amazon, Zalando, etc. Flu-affected speaker Arno Schäfer (Platform 161) joined via Skype and with the help of a big cup of tea, presenting the complex workings of programmatic advertising to the audience. Several parties are involved in this process, including so-called supply-side, demand-side as well as data management platforms – they combine user profiles, ad spaces and banners. Platform161 is a customizable digital marketing platform (demand-side as well as data management platform solution) based in Europe. Our third and final speaker of the evening, Andreas Dittes, introduced his start-up „Talentwunder“. Talentwunder is a search engine to support HR departments in the search for right candidates. Talentwunder accumulates information from large social networks like LinkedIn and Xing as well as other third-party websites like Github, About.me, and so forth to over 1 billion profiles. One of the most interesting features is the ability to access the candidates ‘switching probability’. One could search for potential candidates according to their likelihood of changing their current job. Andreas concluded by stating how big data is changing the traditional industry of HR and the importance of big data analysis in searching for right candidates to join your company. Big Data, for sure is a term that no business sector can afford to ignore. We, at The Nunatak Group, will continue helping organizations to grow and to take advantage of the abundance of data present. We look forward to answering any questions you might have regarding big data and also would love to see you at our next Networking Night. Write us at: contact@nunatak.com

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    16 просмотров16 страниц

    Big Data - The Nunatak Group

    Загружено:

    The Nunatak Group
    Almost 100 of our friends, clients and contacts from The Nunatak Group’s network joined us for our second Networking Night at the heart of Munich (the Rooftop Café – Vorhoelzer Forum). According to the evening’s theme „Big(ger) Data“, our three speakers – Johann Blauth (QuantCo – our co-sponors, thanks!), Arno Schäfer (Platform 161) and Andreas Dittes (Talentwunder) – provided hands-on insights into the current trends and applications of big data in everyday business. The unseasonally warm November night allowed our guests to not only enjoy conversations indoors, but also appreciate the outdoor rooftop and the nightly view over the illuminated city. The Lufthansa strike caused a slight delay in the evening’s program, but with the help of good food and interesting conversations, this was barely noticed. Johann from QuantCo highlighted the importance of big data in E-commerce and gave examples of its implementation for a leading online furniture retailer in the USA. Johann demonstrated how big data can be used to estimate price elasticities in online retailing. He also discussed the role of big data in creating accurate and effective product recommendations that fit the customer’s preferences on websites like Amazon, Zalando, etc. Flu-affected speaker Arno Schäfer (Platform 161) joined via Skype and with the help of a big cup of tea, presenting the complex workings of programmatic advertising to the audience. Several parties are involved in this process, including so-called supply-side, demand-side as well as data management platforms – they combine user profiles, ad spaces and banners. Platform161 is a customizable digital marketing platform (demand-side as well as data management platform solution) based in Europe. Our third and final speaker of the evening, Andreas Dittes, introduced his start-up „Talentwunder“. Talentwunder is a search engine to support HR departments in the search for right candidates. Talentwunder accumulates information from large social networks like LinkedIn and Xing as well as other third-party websites like Github, About.me, and so forth to over 1 billion profiles. One of the most interesting features is the ability to access the candidates ‘switching probability’. One could search for potential candidates according to their likelihood of changing their current job. Andreas concluded by stating how big data is changing the traditional industry of HR and the importance of big data analysis in searching for right candidates to join your company. Big Data, for sure is a term that no business sector can afford to ignore. We, at The Nunatak Group, will continue helping organizations to grow and to take advantage of the abundance of data present. We look forward to answering any questions you might have regarding big data and also would love to see you at our next Networking Night. Write us at: contact@nunatak.com

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    из 16

    BIG(GER) DATA

    IN ECOMMERCE, ADVERTISING AND RECRUITING


    Nunatak Networking Night II
    The Nunatak Group I Mnchen I 11.11.2015

    www.nunatak.com

    Eine wachsende Anzahl unserer Projekte beinhaltet


    eine Daten-Komponente

    www.nunatak.com

    Quelle: sessionradar.com (2015)


    www.nunatak.com

    Zettabytes sind die Einheit, in der wir heute denken


    mssen

    Quelle: Business Insider (2015)


    www.nunatak.com

    Die Menge an Daten, die wir erzeugen, wchst


    exponentiell...

    Quelle: KPCB | Internet Trends (2014)


    www.nunatak.com

    ...und ein immer grerer Teil davon wird automatisch


    generiert...

    Quelle: Business Insider (2014)


    www.nunatak.com

    ...whrend Moores Law effizientes Vorhalten und


    Auswerten der Daten ermglicht

    Quelle: KPCB | Internet Trends (2014)


    www.nunatak.com

    Big Data kann die Welt zu einem besseren Ort


    machen...

    Quelle: Business Insider (2015)


    www.nunatak.com

    ...aber auch fr ziemlich viel Verwirrung sorgen

    Quelle: InformationAge (2013), DatacenterDynamics (2014)


    www.nunatak.com

    10

    Deshalb nhern wir uns dem Thema so konkret wie


    mglich

    E-COMMERCE

    DIGITAL ADVERTISING

    HR AND RECRUITING
    www.nunatak.com

    11

    Unsere Experten

    www.nunatak.com

    12

    T O P I C : BIG(ER) DATA IN E-COMMERCE


    C O M P A N Y : QUANTCO
    Johann

    Johann Blauth
    Co-CEO

    ist

    Co-CEO

    von

    QuantCo,

    ein

    internationales

    Unternehmen, das Data Analytics fr Bereiche wie eCommerce,


    Finanz- und Gesundheitsbranche entwickelt, umsetzt und
    begleitet.

    QuantCo

    bietet

    Zugriff

    zu

    den

    neuesten

    Entwicklungen der konometrie, Statistik und Informatik, die zu


    Algorithmen

    mit

    beispielloser

    Genauigkeit

    fr

    wichtige

    Geschftsentscheidungen fhren.
    www.nunatak.com

    13

    T O P I C : BIGG(ER) DATA IN DIGITAL ADVERTISING


    C O M P A N Y : PLATFORM161
    Arno begann seine Karriere bei Roland Berger und bringt mehr

    Arno Sch fer

    als 15 Jahre Erfahrung im Bereich Digital Media mit. Er ist

    CEO

    Mitgrnder der mobilen Marketingagentur Mindmatics und hat

    http://platform161.com/

    bei MediaCom und Performance Media Deutschland gearbeitet,


    bevor er bei ClickDistrict B. V., dem Berteiber von Platform 161,
    einstieg.
    www.nunatak.com

    14

    T O P I C : BIGG(ER) DATA IN HR AND RECRUITING


    C O M P A N Y : Talentwunder
    Andreas ist Mitgrnder und Geschftsfhrer von Talentwunder.

    An dr ea s D ittes
    Co-founder & Managing
    Director
    http://talentwunder.com/de/

    Das Unternehmen nutzt Social Media und Big Data Analyse, um


    Unternehmen zu helfen, auergewhnliche Talente zu
    entdecken und zu akquirieren. Darber hinaus ist er der
    Grnder der Dittes Ventures und Mitgrnder von hack.institute
    sowie von 4HourVentures.
    www.nunatak.com

    15

    www.nunatak.com

    16

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