Академический Документы
Профессиональный Документы
Культура Документы
Characteristic
On-line customers
Off-line customers
AGE
ETHNICITY
LOCATION (S)
INCOME
BUYING HABITS
SATISFACTION
AVG. $ PER TRANSACTION
AVG. # ITEMS PER TRANSACTION
WILLINGNESS TO DIVULGE
INFORMATION
VISITS TO SITE/STORE PER MONTH
OTHER:
ISP
Capabilities
Security
Direct Costs
Hidden Costs
ISP chosen:
DOMAIN NAME
Company URL:
Other URLs that will lead to your site (e.g., volvo.com and volvocars.com)
1.
2.
3.
4.
5.
6.
Yes
No
SITE DEVELOPMENT
Functionality of site (circle all that apply):
Customers can:
View product/service description
Order product
Use service
E-mail company
Photos
Video
Audio
Pop-up ads
Banner ads
Multiple
Multiple currencies
Other
Features:
languages
INFORMATION COLLECTION
Identify information you will collect from visitors and customers:
Information
Visitors
Name
Yes
Address
Yes
Customers
No
No
Yes
Yes
No
No
Phone
Yes
No
Yes
No
Yes
No
Yes
No
Gender
Yes
No
Yes
No
Income
Yes
No
Yes
No
Education
Yes
No
Yes
No
Ethnicity
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Opt in
Opt out
IMPLEMENTATION
Identify measures you will take to control performance of your marketing plan:
1.
2.
3.
4.
5.
6.
One month
Three months
Six months
Two years
Five years
Longer
One Year