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Business
Plan
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Lydia Mitchell
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content belongs to E.M.B.R.A.C.E. and its founder.
Page 3
E.M.B.R.A.C.E. Academy is the future model of adolescent mentoring in our communities. E.M.B.R.A.C.E.
means Empowering Myself By Respecting And Caring Enough. This program enriches local youth, in a
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
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Executive Summary
Mission Statement
E.M.B.R.A.C.E. Academy vs. Other Mentoring
Table of Contents
Programs
Operation: Take The State
Current Opportunity
Service
Demographic & Target Market
Projection of Business Future
Programming
o Topics (pg. 8)
o Tool Kits (pg. 10)
o Potential Participant Incentives (pg. 12)
o Individual Development Plan (pg. 13)
o Equipment (pg. 18)
o Background Checks (pg. 18)
o Confidentiality Agreements (pg. 18)
o Organizational Structure (pg. 20)
o Administrative and Operational Positions (pg. 20)
Nonprofit Structure Alternatives
Status of Business
Entry Barriers
Financial Summary
Potential Funding/Donation Sources
General Partnerships
Board of Directors
Marketing Strategy
Public Relations Strategy
Founder
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Executive Summary
E.M.B.R.A.C.E. Academy is the fresh face of community service! This program was
established to provide a strong support system for disadvantaged/at-risk youth. The
foundation of this programs purpose is written in the name, Empowering Myself By
Respecting And Caring Enough (E.M.B.R.A.C.E). Participants will be exposed to cultural
experiences in diverse aspects of art and expression such as theater, music, and dance.
Hardships and obstacles will also be covered through hard hitting round table discussions,
assigned projects, special guest speakers, and attendance of special events and outings. The
primary focus of the academy is to provide youth with helpful direction and positive
alternatives to their current at risk situations. This will be accomplished by providing a
positive nonjudgmental atmosphere that allows them to succeed, despite what they have
been labeled. This academy style program will be involved in every aspect of their lives to
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
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ensure well-rounded mentorship is given and received. Educators and parents can only do so
much individually, but this curriculum brings back the it takes a village technique. Through
this program, we can E.M.B.R.A.C.E. and expose our future leaders and guide them in the
right direction. E.M.B.R.A.C.E. Academy will empower the overlooked and underestimated
demographic that holds more potential than people realize. Please join me on the TEAM
E.M.B.R.A.C.E. movement, as we prepare to change lives one E.M.B.R.A.C.E. at a time!
Mission Statement
E.M.B.R.A.C.E. Academy will educate youth on issues and decisions they must face in life,
and provide direction on how they should face them. The non-judgmental atmosphere will
spark
real
life
questions
that
can
be
answered
and
researched
by
mature
mentors/counselors/therapist who have succeeded through lifes obstacles, and are in the
position to assist them. An array of well-rounded lessons will be covered in a series of topics,
open discussions, field trips, projects, and experiments. The young adults will also plan
events that benefit their school and community, while enhancing their social atmosphere in a
positive and uplifting manner. E.M.B.R.A.C.E. Academy is structured to achieve success with
L.O.V.E Leading the way; Overcoming obstacles; Venturing to new heights; Educating our
future!
purpose is to advocate for and expose at-risk youth to various aspects of knowledge and
culture. The academy will also push students past their bestowed reputations, personal
issues, and boundaries towards success.
2.
Personalization. E.M.B.R.A.C.E. differs because this program sets goals based on the
individual needs of the mentee, rather than a general approach to mentoring (everyone is
measured at the same level by the same standards).
3.
Family Values. E.M.B.R.A.C.E. will also focus on the family structures of its
participants. Resources will be outsourced to each participants family members to meet their
needs.
4.
Tracking. Unlike most mentoring programs, E.M.B.R.A.C.E. academy will track
participants after high school graduation, and into their college/career/goal objectives.
5.
Collaborations. This program will hold participants accountable for their actions by
connecting every dot in our participants lives. Any person that they come in contact with,
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
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E.M.B.R.A.C.E. Academy will have contact with that person, and vice versa. (Bus drivers,
teachers,
law
enforcement/probation
officers,
immediate
family
members,
counselors/therapist, etc.). This creates the participants community network, which serves
a subliminal village raising a child.
6.
Mentors. A common issue with mentoring programs is training/retention of mentors. It
is more detrimental for a child to lose a mentor, rather than to ever have been matched at all.
Volunteers are not mentally or emotionally prepared for what they encounter during
mentorship. This program dissolves this issue by not placing the pressure of one-to-one
mentoring, rather than creating a family environment that works as a functioning team.
This issue will also be tackled by providing a diverse group of mentors who are specifically
interested in, or currently pursuing, the following type of work:
A. Mentors from similar/rough backgrounds whose lives are thriving despite of their past
circumstances.
B. Students
majoring
in
social
(college/university/trade)
C. Trained and/or certified
7.
work,
professionals
in
psychology,
areas
that
criminal
directly
justice,
work
with
etc.
at-
risk/disadvantaged youth
Graduation. Participants will graduate the program, not solely based on their
Current Opportunity
There is always a need to address community concerns with our youth and provide additional
assistance. This program seeks to identify students with multiple risk factors and few
protective factors. These young peoples hopelessness, frustration, and anger, due to their
environment, are often channeled into their classrooms and daily conduct. This causes them
to develop reputations as non-performing students and a menace to society. E.M.B.R.A.C.E.
Academy recognizes that some of the top ten issues related to middle and high school
students
include
substance
abuse,
smoking,
alcohol
use,
teen
pregnancy,
youth
violence/bullying, school drop-outs, and STDs. In 2010, Georgia had a 41% dropout rate, the
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
Page 3
13th highest teen birth rate in the nation, and there were over 43,000 reportable Georgia
sexually
transmitted
diseases
in
young
people
15-24
years
of
age
Service
The quality of mentoring services that will be provided, are designed to inspire academic
achievement, strengthen continuing education commitment, promote pro-social norms and
behaviors, and provide resources, role models, and opportunities for job training or
attendance to higher institutions of learning. E.M.B.R.A.C.E. Academy will partner with local
colleges/trade schools to recruit students (mentors) majoring in the areas that directly effect
at-risk youth. The mentors will motivate and encourage the students in their academic
work, attendance at school, and satisfactory conduct.
Service Points:
To encourage youth to seek and reach their fullest potential in all endeavors.
To educate youth on daily issues to elevate their self-purpose and goals.
To provide exposure to activities that intrigues the mind and spirit.
To provide an outlet of understanding free from judgment.
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as the bridge between weeding and seeding efforts. The Weed and Seed
II.
III.
IV.
assistance.
i. Education
ii. Psychology
iii. Social work
iv. Criminal justice
Target Market (General Mentors)
a. E.M.B.R.A.C.E. Academy will partner with local organizations, law enforcement,
and other entities to provide mentors for participants. These will include, but
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
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V.
projected
collaborations
with
the
public
school
systems,
local
mentoring
organizations who service this demographic (i.e. Boys & Girls Clubs, YMCAs, Weed & Seed,
and law enforcement). E.M.B.R.A.C.E. Academy anticipates a successful demonstration period
through grant funding and philanthropy support will develop and expand community support.
Each year students will be accepted into the program and graduate to the next level, until
they have graduated from high school. Unlike other programs, follow up and support will be
administered after high school graduation, until they have achieved/are achieving the goals
set by them and their E.M.B.R.A.C.E. Academy counselors. Upon graduating the program,
participants will be asked to become a part of the E.M.B.R.A.C.E. Academy team, possibly
offered a job position with the program, and continue the cycle of mentoring.
Programming (Topics)
Sex and STDs
Guest speaker: Sex
Education Teacher/Health
Professional/ HIV survivor
When am I ready?
How STDs are contracted
What are the precautions?
Open forum for questions
Drugs
Guest Speaker: Police
(Drug Task Force) & Health
Professional/Reformed
Addicts
Open forum
What are the risks?
How does it affect my
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
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Home Economics
Pay bills
Learn tax forms
Throw dinner party
Balance checkbooks
Open savings and
checking accounts
Religion
Spiritual guidance &
inspiration that is geared
towards empowerment
Social Interaction
School
How can you improve it?
Plan a pep rally/ spruce
up
Host a student support
group
What would you like to
see change?
Host a poetry session/
free style battle
Host a step show/talent
show/ dance off
Create an Express
Yourself suggestion box
What can you leave as a
lasting contribution?
Start a tradition
Etiquette
Guest Speaker: Etiquette
instructor
There is a time and place
for everything
Project: Tea & Crumb
Cakes- members will host
a brunch/lunch/dinner after
preparing through an
interactive series of
etiquette classes.
Project: Eat dinner at a 5Star/upscale restaurant
Education
Pregnancy
Guest Speaker: Teenage
moms
Free Pregnancy Test
Where to go?
What to do?
Clinic numbers (Health
Department)
What does a baby need?
Dealing with a lifelong
decision
What are the stages of
pregnancy?
How will the pregnancy
affect my body?
Project: Baby Think It
Over/Sugar Babies
Each couple is given a 5 lb. bag
of sugar to personalize as their
sugar baby. The baby must be
named, clothed, fed, changed,
Community Service
Volunteering in the
community
Collaborate w/ PIVOTAL
#Help100 & Party With A
Purpose Inc.
Clothes drive
Canned food drive
Loose change drive
School supplies drive
Pizza party for the
kids/nursing homes
Collaborate with other
community service
opportunities
Money
Guest speaker: Bank
Representative/Wealthy
Entrepreneur/Investor/Hom
eless Person
Savings accounts
How do I more than make
it?
Stocks and bonds?
How do I manage it?
What is an investment?
Open forum for questions
How much money should I
save?
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
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Career Exploration
Hone in on their individual
talents
Provide opportunities for
exposure to diverse career
fields
Research their field and
what it takes to be
successful in it
Make connections with
people in their interested
field and allow them to
shadow them during work.
Abuse
Guest Speaker: Outreach
center/Abuse Counselor
Project: Self-defense
lesson
Do you know what to do?
Who can you talk to?
Self-worth/Discovery
Guest Speaker: Selena
Daniel- Broker/Mentor
What on earth are you here
for?
What can you contribute to
others?
Project: Its All About Me
Tree-the participants will
write words on leaf cutouts
of things they have or ways
to contribute to others
Career Exploration
Guest speaker: Admissions
recruiters/Trade
specialist/Celebrities/Profe
ssional Athletes
Talent exploration
What can you do now to
make sure you accomplish
your goals later?
Where do you see yourself
in five years? Ten years?
Fifteen years? Twenty
years?
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
Page 3
1.
2.
3.
4.
5.
6.
7.
8.
4.
5.
6.
7.
suits/sweatshirts/golf shirt
8. Establish email address for each participant
9. EA planner/calendar
10.EA Notebooks
11.Bible w/ study guide (Level given is based
upon age. Ex. Teen + Teen Bible)
Levels of Completion Incentive Trips (Summer/End of school year)
6th
E
Camping
th
7
M
Theme Park
8th
B
Beach
9th
R
Camping
th
10
A
Theme Park
11th
C
Beach
12th
E
Senior Cruise/Travel to another state or country
Participants who have completed all 7 years of the program will be eligible to receive
scholarships/car/E.A. employment. This decision will also be based on the participants
need/dire need.
Field Trip:
Excursion:
Lesson Plan 1:
Lesson plan 2:
Weekly group
sessions:
Community Service:
May
*GRADUATION
*END OF E.A. YEAR
Field Trip:
Excursion:
Lesson Plan 1:
Lesson plan 2:
Weekly group
sessions:
Community Service:
September
*NEW E.A. YEAR
Field Trip:
Excursion:
Lesson Plan 1:
Field Trip:
Excursion:
Lesson Plan 1:
Lesson plan 2:
Weekly group
sessions:
Community Service:
Field Trip:
Excursion:
Lesson Plan 1:
Lesson plan 2:
Weekly group
sessions:
Community Service:
June July - August
April
Field Trip:
Excursion:
Lesson Plan 1:
Lesson plan 2:
Weekly group
sessions:
Community Service:
October
Field Trip:
Excursion:
Lesson Plan 1:
November
Field Trip:
Excursion:
Lesson Plan 1:
December
Field Trip:
Excursion:
Lesson Plan 1:
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
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January
Mock Calendar
February
March
Lesson plan 2:
Weekly group
sessions:
Community Service:
Lesson plan 2:
Weekly group
sessions:
Community Service:
Lesson plan 2:
Weekly group
sessions:
Community Service:
Lesson plan 2:
Weekly group
sessions:
Community Service:
Key:
EA Summer Camp June-August
Participants will attend a variety of monthly field trips to local events,
Field Trip
plays/productions, museums/art exhibits, etc.
The only focus is fun!!! Go out to dinner, movies, bowling, sports events,
Excursion
etc.
Every month participants will cover a life lesson during lesson plans.
Lesson Plan
There will be an array of diverse topics that directly affect their lives.
Group sessions are held at least once a week to bring everyone back
Weekly Group together for catch-up conversations. These sessions can also be affiliated
Sessions with the monthly excursions. Example: An excursion to a restaurant where
everyone catches up on everyones progress for the week.
The community service projects can be something new each month, or an
Community on-going commitment/project. Each group is responsible for selecting a
Service cause that they would like to pledge their time to.
*Provide a list of agencies that we collaborated with locally*
Diverse Activities:
Art Museums
Ice skating
Formal Dinner
Vacation/Retreat
Theatrical performances
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
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Laptops/I-pads
Career development
(hands-on)
Libraries
(career research projects)
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
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Page 3
Any redistribution or reproduction of part or all of the contents in any form is prohibited. You may not, except with
our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
Page 3
Any redistribution or reproduction of part or all of the contents in any form is prohibited. You may not, except with
our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
Page 3
Any redistribution or reproduction of part or all of the contents in any form is prohibited. You may not, except with
our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
Page 3
Any redistribution or reproduction of part or all of the contents in any form is prohibited. You may not, except with
our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
Programming (Equipment)
Vehicles
Office space
Computers/Printers/Scanners/Copier/Fax
Displays (Advertising/Training)
Van/Large mode of transportation
Fixtures (Desks, Chairs, Lamps, File cabinets, Shelves)
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
Page 3
medical, and financial information is confidential and should not be disclosed or discussed
with anyone without permission or authorization from the executive director. Care shall also
be taken to ensure that unauthorized individuals do not overhear any discussion of
confidential information and that documents containing confidential information are not left
in the open or inadvertently shared.
E.M.B.R.A.C.E. Academy expects you to respect the privacy of all parties involved, and to
maintain their personal and financial information as confidential. All records dealing with
specific clients must be treated as confidential. General information, policy statements or
statistical material that is not identified as classified is still to be upheld as confidential
information. Staff members are responsible for maintaining the confidentiality of information
relating to other staff members and volunteers, in addition to participants.
Employees, volunteers and board members of E.M.B.R.A.C.E. Academy may be exposed to
information which is confidential and/or privileged and proprietary in nature. It is the policy of
E.M.B.R.A.C.E. Academy that such information must be kept confidential both during and
after employment or volunteer service. Staff and volunteers, including board members, are
expected to return materials containing privileged or confidential information at the time of
separation from employment or expiration of service.
Unauthorized disclosure of confidential or privileged information is a serious violation of this
policy and will subject the person(s) who made the unauthorized disclosure to appropriate
discipline, including removal/dismissal/legal action. Failure to maintain confidentiality may
result in termination of your employment, or other corrective action. This policy is intended
to protect you as well as E.M.B.R.A.C.E Academy because in extreme cases, violations of this
policy also may result in personal liability.
Certification
I have read E.M.B.R.A.C.E. Academys policy on confidentiality and the Statement of
Confidentiality presented above. I agree to abide by the requirements of the policy and
inform my supervisor immediately if I believe any violation (unintentional or otherwise) of the
policy has occurred. I understand that violation of this policy will lead to disciplinary action,
up to and including termination of my service with E.M.B.R.A.C.E. Academy.
Signature
_____________________________
Name
______________________________
Date
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
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Page 3
____________
Board members
Administration and Operational Positions
Mentors
Mentees
Marketing/Public
Relations
Director
marketing director is expected to promote the program and make its image
visible in the media and community in the most positive aspect possible,
while also soliciting businesses, resources, and funding. Responsibilities also
include media relations, including pitching, press release writing, coverage
tracking and management, generate maximum revenue and exposure,
handles general account coordination and contacts, announcements, photo
opportunities, etc.
Responsibilities include working closely with the marketing team, assists with
events and promoting them, builds lasting relationships with philanthropist
and donors, acting as a liaison with development of new opportunities to
build community awareness, solicits funds, develops new and imaginative
Lobbying &
Development
fundraising
relationships,
organizing
traditional
fundraising
activities, set goals and deadlines, increasing funds through researching and
targeting charitable trusts sympathetic to the program, raising awareness of
Administration
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
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Page 3
and
reproduction,
records
management,
telecommunications
include
assisting
participants
with
personal,
family,
educational, mental health, career issues, and deal with social, behavioral,
and personal problems. Provide individuals and groups with career and
educational counseling, assist students of all levels, evaluate the participants
strengths, problems, or special needs, advocate for students and work with
other individuals and organizations to promote the academic, career,
personal, and social development. The counselor is to help students evaluate
their abilities, interests, talents, and personalities to develop realistic
Counselor/
Parent Liaison
include
advising
students
regarding
college
majors,
admission
consult
and
collaborate
with
parents,
teachers,
school
for a particular area, event, field trip, social or school activity, checks for
Development
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
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the program, and develops means to strengthen the program of that area.
Each year students will be accepted into the program and graduate to the
next level, until they have graduated from high school. Unlike other
programs, follow up and support will be administered after high school
Academy
Graduate
graduation, until they have achieved/are achieving the goals set by them and
their E.M.B.R.A.C.E. Academy counselors. Upon graduating the program,
participants will be asked to become a part of the E.M.B.R.A.C.E. Academy
team, possibly offered a job position with the program, and continue the cycle
of mentoring as an adviser.
Theater
Instructional
Staff
Dance
Music
Visual Arts (sale paintings at productions)
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
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Community Based
Small neighborhood non-profit organizations are located in the same zip code as the
people they serve. They have a firsthand knowledge of the problems they live with, and a
personal stake in the success of their solutions. Small community-based organizations not
only serve low-income communities -- they are indigenous to them. Programs are open to all
applicants in the neighborhood. Help is offered on the basis of the need a person has and his
or her desire to change. Their approach is flexible. Effective grassroots programs contain an
essential element of reciprocity. Clear behavioral guidelines and discipline play an important
part in their programs. Grassroots organizations provide not only authority and structure, but
also the love that is necessary for an individual to undergo healing, growth, and
development. An environment of care and mutual support is offered within a community of
individuals who are trying to accomplish the same changes in their lives. In most cases,
these groups pre-dated formal funding opportunities. They are typically available twentyfour hours a day.
Faith Based
The 2003 AmeriCorps Guidance provides the following definition for faith-based
organizations: A religious congregation (church, mosque, synagogue, or temple). An
organization, program, or project sponsored/hosted by a religious congregation (may be
incorporated or not incorporated). A nonprofit organization founded by a religious
congregation or religiously-motivated incorporators and board members that clearly states in
its name, incorporation, or mission statement that it is a religiously motivated institution. A
collaboration of organizations that clearly and explicitly includes organizations from the
previously described categories.
School Based
Programs may receive educational grants to pursue extra activities with their students
and/or to further their own studies and interests. Schools may receive educational grants to
implement special programs to assist the advancement of their students.
Status of Business
Start-up: A seed budget will consist of the projected amount needed to successfully launch
this endeavor. Funds will continue to be raised in order to meet the charter program goal
($120,000-$200,000). Upon obtaining the necessary funds, the program will launch a charter
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
Page 3
program in the area which possesses the need and resources to succeed.
Expansion:
recreated in another area with various age groups. It is with great hope that E.M.B.R.A.C.E.
Academy will flourish over into areas all over the nation, and one day internationally.
Collaborations: E.M.B.R.A.C.E. Academy will be established, survive, and thrive off of grant
funding, community collaborations, and support. Resources will be pooled to assist nonprofits
who currently service at-risk youth. E.M.B.R.A.C.E. Academy will also reach out to schools,
businesses, cultural establishments, colleges and universities, local businesses, sports
teams, celebrities, and philanthropists for participation and support.
Entry Barriers
Charter location
Obtaining funding
Gaining community support
High starter cost (seed budget)
Developing strong public presence
Gaining donor/philanthropy/sponsor support
Obtaining diverse/committed board of directors
Completing proper paperwork and obtaining 5013 status
Gaining the public school system program approval and support
Financial Summary
of estimated startup costs: $50,000
of funds sought for venture: $125,000-$200,000
Annual salaries: $90,000
Program Fees and Participant Scholarships: $40,000
Initial set up fees (501 3 status, license, trainings, etc.): $30,000
Sample Seed Budget (chart)
ITEMS
ITEMS
Salaries
Postage
Office Supplies
Printing
Audit/CPA Services
Equipment
Space Rental/Utilities
Retreat Planning/Trainings
Program Materials
Staff Development
Letterhead/Business Cards/Envelopes
Travel/Transportation
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
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I. Total amount
II. Total amount
a.
b.
c.
d.
Volunteer In-Kind
Public Relations/Marketing
Branding
Location: Businesses/Corporations/Churches
Nike
Target
Adidas
Danskin
Best Buy
Wal-Mart
Coca-Cola
Dillards/Belk
Car dealership
Local churches
Associated Realty Co. Inc.
Local Chamber of Commerce
Hamilton Associates (Wilbert Hamilton)
Center/Opelika)
General Partnerships
Community leaders, organizations, schools, agencies, and businesses with the knowledge,
resources, and desire to advocate for change.
Investors
Politicians
United Way
Restaurants
Grant Writers
Banks/Bankers
Social Workers
Philanthropists
School
System(s)
Church Leaders
Therapists
Business Owners
Attorneys / Judges
Medical Professionals
Local law enforcement
Chamber of Commerce
Collaborate w/other nonprofits
Celebrities/Professional Athletes
College
and
University
Officials/Students
Entertainment/Sports
Industry
Executives
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
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Board of Directors
Title/Position
Broker
Selena Daniel
Medical Professional
Rosalyn Gilbreath
Politician
Brandon McGee
Grant Writer
Chazidy Jones
Banker
Evelyn Johnson
Social Worker
Tandra Dickerson
Teacher
Nekita Tingle
Laura Cooper
Therapist
Breanne Robertson
College/University Liaison
Ministerial Leader
Olivia Cook
Lawyer (Female)
Dione Simpson
Lawyer (Male)
Darren Sankey
Contact Information
(334) 750-0741
Danielw1@mindspring.com
(334) 750-3602
Rozaline@mindspring.com
(860) 578-2979
Branonlmcgeejr@yahoo.com
(256)394-3957
Chazidyj@auburn.edu
(334) 546-6646
Eve4008@yahoo.com
(678) 205-6700
Tandra_dickerson@yahh.com
(706) 536-9645
Ndhuling@gmail.com
(334) 749-2996
Coopydc@aol.org
(678) 360-8525
Rb2bre@yahoo.com
(334) 844-6799
Tripplo@auburn.edu
(334) 332-0570
Cookoliviaj@gmail.com
Diamond7_ds@yahoo.com
(334) 663-5207
Sankey.darren@gmail.com
Law Enforcement
Chamber of Commerce
Sharron Jones
Professional Athlete
Dept. of Human Resources
Judge
School Official
City Official
Entertainment Liaison
(334) 750-5798
Jacquez50@yahoo.com
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
Page 3
Marketing Strategy
I. Quality
a. This program will attack every aspect in the lives of the involved youth with a hands
on approach. Each mentees progress will be monitored closely by bringing the
people who are involved in that mentees life together (family, teachers, counselors,
probation officers, etc.). The mentees will be required to achieve, strategically
mapped out levels of the process before he/she can graduate from the E.M.B.R.A.C.E.
Academy. E.M.B.R.A.C.E. Academy will continue to monitor those who have
successfully graduated from the program according to the goals set for each
individual. By accepting students and following them through their educational
process from 6th grade to 12th grade, we can ensure a high school graduation rate of
100%. Our mentees will be groomed to be well-rounded citizens with plans to excel
after high school graduation.
II. Service
a. E.M.B.R.A.C.E. Academy is a program that gives all accepted participants entry free of
charge. Their payment is accepted via their success in the program. The services
provided will socially enhance, academically improve, and culturally expose middle
and high school youth to elements of life they may not normally be privy too.
III. Fundraising
a. Grants
b. Events
c. Solicitations
d. Philanthropist/Donors
IV. Fundraisers (w/youth participation)
a. Concert
b. Karaoke
c. Formal Gala
d. Gospel Event-invite churches to sing
e. Musical Tribute, Fashion Shows, and other special events
f.
Kiddie Art Auction-auction kids paintings at wine and cheese event
g. Comedy Roast: Sale tickets for a predominate person(s) to be roasted locally
V. Promotion
a. Blogs
b. Radio
c. Television
d. Magazines
e. Newspapers
f.
Social Networks
g. Word of mouth/Street teams
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
content belongs to E.M.B.R.A.C.E. and its founder.
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Situations:
E.M.B.R.A.C.E. Academy hopes to improve the outlook at-risk youth have on their futures.
E.M.B.R.A.C.E
Academy
can
be
an
outlet
for
youth
to
seek
when
they
need
assistance/guidance.
Each E.M.B.R.A.C.E Academy project would be beneficial and informative, while having the
participants best interest in mind.
People from all genres, backgrounds, and professions will be able to provide a bridge
between the people who can, and those who cannot. Where these youth experience
turmoil and adult burdens and responsibilities, through E.M.B.R.A.C.E Academy, they will
receive love and guidance in a non-judgmental setting.
Middle and high schools do not have the assistance they need, when it comes to focusing
on the subjects their books do not cover.
Objectives:
Motivational Objectives
o To boost the morale of young men and women across the nation.
o Create awareness and advancement by using E.M.B.R.A.C.E Academy as a resource.
o To decrease the large number of violent crimes, teenage pregnancy, drug abuse, and
o
be creatively expressive.
Informational Objectives
o To inform young men women and provide insight on issues they face in life.
o To assist the youth with living skills, survival skills, career explorations, and
upholding their responsibilities while becoming an asset to themselves, society, and
o
their families.
To assist with projects which they will produce to improve some aspect of their
personal life, school, and/or community.
Audience:
E.M.B.R.A.C.E Academys general audience consists of young men and women across
the nations who are not as advantaged as others, and have been labeled as at-risk. For
the young mothers, the depressed brother/sister, the lost girl/boy, the confused young
man/woman, the un-loved teen, the raped and abused, the misguided, gang members,
and the ones who are slightly struggling and they just need support.
Strategy:
E.M.B.R.A.C.E Academy should first target the areas that are high-risk and have extreme
drop-out, crime, and pregnancy rates. E.M.B.R.A.C.E Academy can also assist currently
established organizations that function in that community and school systems. Surveys
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
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concerning their life, issues they face, and how receptive they would be to a program that
provides different objectives and opportunities for them to experience.
A retreat of some sort should take place to develop planning for the E.M.B.R.A.C.E
Academy year. During this time the objectives and goals should be clearly defined, and a
calendar should be compiled of E.M.B.R.A.C.E Academys plans for the year. Activities and
conference style sessions should also be held at this time to motivate the mentors and
instruct the mentors on how to motivate. This would bring about unity among the staff
while also educating on the proper manner at which to handle these fragile lives.
Tactics:
Submit surveys to high schools to receive feed-back for analysis.
Call for assistance from all areas.(Government, military, colleges, corporations)
Provide a public relations/media packet that supports the purpose and goals of
E.M.B.R.A.C.E Academy
Begin a large campaign to charge those who are interested in making a difference.
(Celebrities, politicians, business owners, companys, professional leagues)
Calendars:
Include goals, objectives, deadlines, and events
Must be updated regularly due to the addition of activities/events
Budget:
Assisted by fundraising and philanthropy
The majority of money is raised and possibly matched by sponsorship, grants, and
donations
Evaluation:
Assess the progress from start to finish (includes assessments of individual participants)
Provide an evaluation form at the closing of the program (students, mentors, staff,
administrators)
Seek the opinion of the young women and men in the communities that are being directly
assisted
Web Strategy
Marketing
Networking
Registration
Calendar of events
Donation transactions
Distribute information
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
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content belongs to E.M.B.R.A.C.E. and its founder.
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Operations
Days: TBD
Hours: TBD
Location: TBD
Occurrence: TBD
Suggestions:
1. Summer camp
2. Weekend program
3. After-school program
Founder
Lydia R. Mitchell, founder of E.M.B.R.A.C.E Academy, grew up
in a small town Opelika, Alabama. Coming from a Christianbased family, that reared her in community service, she has always valued the power of
giving. Lydia has extensive public relations and administrative support experience, at the
executive level, and excels at coordinating major events and nonprofit program management.
In her most recent position, as Alumni Relations Coordinator for Atlanta Metropolitan State
College, she served as the sole employee in the department. Labeled as being an avid selfstarter and resourceful, Mitchells reputation as a competent team member, who always
gets the job done, comes from her ability to work cross functionally and multitask various
responsibilities such as:
Data Entry
Direct services
Mentoring
Recruiting and training
Fundraising
Organizing company meetings & offsite events
Distribution of press releases
Drafting & distributing vital correspondence
Spearheading numerous major events
Television & radio broadcast appearances
Simultaneous coordinating (events/orgs.)
Preparation of newsletters and data reports
Lydia has accumulated countless hours of community service for over 15 years, and
collectively worked in the public relations and nonprofit sector for 11 years and counting. Her
professional career began at the River Region United Way (Montgomery, AL), where she
worked for an at-risk youth mentoring program (WE MENTOR) for 3 years. During her time
there, she spearheaded coordination of the 4 th and 5th grade programs, and directly serviced
at-risk and disadvantaged youth for federally funded grants awarded by The Department of
Education and The Department of Justice. Lydia was able to see the first-hand impact of
hundreds of successful matches during her term there. Mitchell has also collaborated with the
annual Martin Luther King Dream Day Foundation (Opelika, AL), to teach choreography and
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
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encourage students to learn black history through performing arts. Lydia is ecstatic about the
opportunity to contribute her skills and talents to connect the community dots, and structure
a program that has the potential to reach thousands!
I have finally learned that when you serve your God-given purpose here on earth; work will
never be just a job. Giving is the most gratifying feeling. - Lydia Mitchell
Volunteer Experience:
E.M.B.R.A.C.E. Academy
Keep Opelika Beautiful
WE Mentor (2003-2008)
Walk of Life (2003-2006)
Voter Registration Drives
Opelika Nursing Home Singers
Miss Alabama State University Community Service
Delta Sigma Theta Sorority Inc. Chair of Arts & Letters
Little Divas (Delta Sigma Theta Sorority Inc. youth group)
Sigma Alpha Iota Music Fraternity Inc. (Community Show Coordinator)
Choreographer/Assistant for M.L.K Dream Day program (7 years)
Southside Church of Christ Community Center Project (2013- Present)
Producer of The Miss Lowndes County Pageant (for disadvantaged youth)
AL Statewide Step Show Intermission Producer (Promoted voter registration)
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our expressed written permission, distribute, cut, copy, past, or commercially exploit the content. Nor may you
transmit it or store it in any other website, or other form of electronic retrieval system. This document and its
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Rsum:
(Click resume for full draft)