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age groups involved in the company, meaning that there is a lot of different
types of stories involved.
Share of ownershipThis is where a variety of different people have their opinion and choices in the
type of media, and reinforces the business to be the best they can. It is also the
investment of the different mass-media properties in just one market. A lot of
time and money is spent in these type of sectors. In newspapers one person
would have less than 20 per cent share national circulations. This is to protect
diversity at a regional level. This means that each group gets the freedom for
opportunities within the company.
Mergers and takeoversThey are separate firms joining together into a single grouping. This could be
filming productions coming together, or a newspaper joining stories and names,
so that the same information is still put across but, more of it and from a
different point of view. A bigger investment really. An example of this would New
York World Journal Tribune originally this was published as New York Journal
American, but joined with the telegram, sun, and New York Herald Tribune to try
get away from the chances of closing down. The merged resulted in a 140 strike
from the employees and delayed the newspaper going out during the summer
months, this is an example because it is two companies coming together to gain
more revenue and benefit from each other for the same outcome.
Take overs mean where a business is overrun by another one and at a price, has
a new leader of it. An example of this is Birmingham mail taking over Local
World This is described as the biggest regional newspaper, and brought out
220 million for the value of Local World. It means that thew two organisations
together can bring the combination of regional and national brands to the public.
This is an example of a take over as they werent originally together but, can get
a bigger income because so.
Cross-media regulationThis is defined as ownership within multiple media businesses by one person, or
a corporation. These businesses can include broadcast and cable television, film,
radio, newspaper, magazines, and book publishing. An example of this would be
Murdochs New Corporation owning 20% of ITV. This is to advance the use of
news market share, and getting a bigger investment so that the business doesnt
shut down. This would be an example because it is two different operations
coming together to help each other
Sources of incomeThis is where publications have to find the money to source their stories out, and
make them public. Without this, the business wouldnt have any money to
provide staff, resources, and publishing ability. More than 60% of news revenue is
given from advertising, which is around 60 billion. For newspapers the total
revenue tied to journalism is from television, this is from the broadcasting of
local shows involving worldwide, and local affairs.
Profitability of product rangeThis is defined when the company work out the amount of money they
are able to access from the different products sold, and the difference
between the revenues gathered, minus from the total cost. An example of
this would be The Daily Mail and General Trust by targets from the
MailOnline, seeking investors from the daily mail newspaper online, which
could be accessed from a range of target audiences.
Organisational objectivesA company objective is a goal or outcome they would like to achieve by a
set time frame. This could be for them to achieve a sales, add revenue or
other measurable aspirations of the company. Within journalism, their
objectives can range from factuality, fairness, and any of the global issues
to get their message across. Within any newspaper they need accurate
and responsible objectives to make it through their business.
License and franchises-
Depending on the country you are from, it will change the law on
whether you need a license to be within journalism. But within the UK it is
not needed. It is advisable that all journalists join the NJ union for
solidarity, mutual benefit, protection and fast-track accreditation for
various local government parliaments, courts, conference etc. Franchises
are based within different sectors, there is CityDirect franchise, which
focused on bringing together local buyers and local sellers. Another
example would be the Easychair Media Franchise making it accessible for
expanding publishing network. The reason for franchises is to expand the
profits within the business, and make them have a security safety net to
fall back on from people that have an interest within the business.
CompetitorsAn organization or country that is engaged in commercial or economic
competition with others. The would be an example of The Sun, against The
Guardian. This is because theyre both trying to get the most audience
ratings as possible, and make the most money from that. If there was a
story, both companies would want to jump on that to get the best story
possible, but if the other newspaper got it, which would create tension
between each other, and could possible mean the other business misses
out on profit.
CustomersThe people that are interested in the newspaper, and regularly buys them,
adding to their revenue. This is the audience themselves, and why the
business is created to get the message across to them.
National and Global competition and trendsCompeting organization that serve international customers, having the
ability to have global customers by improved communication, improved
finical authorities. National competition would be things such as the
Guardian and the daily mail competing with each other, whereas globally
would be the example of the Guardian having a business based in the UK,
America, and Australia. This is to have a different voice type and get a
bigger audience type rather than just from the UK. This means also that
people from the UK, will have an easy access to find out news from the US,
and find out things that are happening national there. This gives the
Guardian more cultural and would appeal to a bigger range of people. The
daily Mail also do this by having a large relent apron the Americans for
their information/gossip. The mail online is very different to the printed
copy, it has a bigger range of stories to grab the attention of different age
groups, such as The Kardashians, Models falling out clothless from a club,
embarrassing celebrities in which would make the younger generation
more involved with the newspaper, and make them have a higher viewing
rate because technology is the future.