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Speech Title

Student Name

3B Public Speaking
Presentation Date
Ms. King

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Introduction Slide
Gain attention of the audience
You may want to include a quote from
an expert on your topic

Audience Analysis

Specific Measurement

3B Class Analysis
50

No
assistance
????
????
????

40
30
20
10
0

Share your class


Analysis
Establish Credibility

Public
Speaking
Students

A: blah
B: blah

C
C: ?
D: ?

Put a few bullets and pic on


this slide
Here you may want to deal
with counterarguments

Paragraph 1 Topic Sentence 1

Situational

Analysis
Marketing Objectives
1.9% profitability return

on sales
Increase brand awareness
in 2017
Increase customer return
visits
Positioning
Put a few bullets and pic on
this slide
Here you may want to deal
with counterarguments

Strategy

Lower to Mid Scale

positioning based on
target market

Paragraph 1 Topic Sentence 2

Situational

Analysis
Marketing Objectives
1.9% profitability return

on sales
Increase brand awareness
in 2017
Increase customer return
visits
Positioning
Put a few bullets on this slide

Strategy

Lower to Mid Scale

positioning based on
target market

Research Findings

IMC Promotions

Media

Specific Media
Tools

Percent of
budget

Media Schedule
Frequency

Measure Control

Internet

Web-Site

10%

Constant

Estimate 5,000 hits

Internet

Social Media

5%

Constant

Estimate 1,000
subscribers

Direct Advertising

Post Cards with sales


promotions

20%

August, September &


January, February (1x a
month)

Measure sales promotion


outcomes.

Public Relations

Co-Sponsor Special
Events

30%

Early Summer (1x)


Late Summer (1X)

Expect 5,000 people to


show and covered in 4
major newspapers

Database Marketing

Email or text advertising


with sales promotions

15%

Constant (bi weekly)

Database includes
schools and families in
85040/85042

Advertising

Radio

20%

2 weeks and up to PR
events (3x daily)

Measure attendance
outcomes

Research Findings

Distribution Channels
Direct Distribution
(B2C)
CPACP

Consumer

Indirect Distribution (B2B)


CPACP

Schools

Consumer

CPACP

After school/Summer
programs

Consumer

CPACP

Community centers

Consumer

Paragraph 2 Topic Sentence 1

Situational

Analysis
Marketing Objectives
1.9% profitability return

on sales
Increase brand awareness
in 2017
Increase customer return
visits
Positioning
You may copy this slide for each
of

Strategy

Lower to Mid Scale

positioning based on
target market

Summary

Conclusion may go here

Speech Title
Student Name

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