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REED

SUPERMARKETS :
A NEW WAVE FOR
COMPETITORS
Presented By: Junaid
Rashid
Ahsan
Javed
Waqar
Abbas

SCHEME OF PRESENTATION

INTRODUCTION
Mid

sized regional grocery store

Established
192

in 1939 by William Reed

retail stores

regional distribution centers


alongwith 21000 employees

Attractive

stores, long hours,


exceptionally attentive customer
service

INTRODUCTION
Focused

customer satisfaction

through:
Attractive stores
Long working hours
Exceptionally attentive customer service
Elegant and creative serving-case

displays
High staffing levels on weekends
No tippings
4

TOP LEVEL MANAGEMENT

Founded
CEO:
VP

by :

William Reed

Jack Morrissey

Marketing:

Meredith Collins

GEOGRAPHICAL AREA IN
FOCUS
Case

study focuses on city of


Columbus

Capital

and largest city of the U.S.


stateofOhio

Population:
Average

2 million

income - $52000

Household

income is 11.6% higher


than state average
Intense competition in Grocery

GEOGRAPHICAL AREA IN
FOCUS
Low

unemployment rate

Intense

competition in Grocery
supermarket sector

POTENTIAL COMPETITORS
Three

competitors of Reeds
supermarket
1. TopVal - Lower priced
2. Galaxy - Mid ranged
3. Delfina - Top ranged

What is REEDs position in


Columbus market? How
does a supermarket makes
money?

QUESTION # 01

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