Jessie Yanjie Han

617-515-9287 jessieyanjiehan@gmail.com
Online portfolio: http://jessieyanjiehan.weebly.com
LinkedIn: https://www.linkedin.com/in/jessieyanjiehan
EDUCATION
Boston University, College of Communication
Master of Science in Public Relations, GPA: 3.57/4.0
Shandong University at Weihai
Bachelor of Art in Journalism; Bachelor of Economics (double major)

Boston, MA
Expected May 2016
Shandong, China
September 2010 June 2014

PUBLIC RELATIONS AND MARKETING EXPERIENCE

Boston University PRLab
Boston, MA
Account Executive for AcceptU
September 2015 December 2015
Created a complete PR plan for client, including situation analysis, SWOT analysis, goals, audiences,
strategies, tactics, key messages, timeline, budget and evaluation
Developed a social media calendar and increased clients social media presence by making 240 Facebook and
Twitter posts
Researched and drafted 2 blog posts about college and graduate admissions
Conducted a survey about the factors that drived students to choose certain admission consulting services
NaPlus Branding Institute
Boston, MA
Copywriter and Editor
January 2015 - Present
Tutored fashion website EDGE on branding, summarized suggestions from the online think tank, and helped
the team win the third place in the 2015 Start-up Hackerthon
Wrote a series of copies in the Naplus and Harvard SEED Co-Branding Social Media Campaign, resulting
in an increase of 40% on WeChat views
BlueFocus Communication Group
Beijing, China
Account Executive (Intern) for Volkswagen Group China
June - August 2015
Researched about cross-border e-commerce cooperation, planned a flashmob in Spain for an e-commerce
platform DHgates expansion in global market, and got approvals by the client
Brainstormed in communication projects for China Rally, raised the idea of using Html5 test to win tickets,
which gained about 200 retweets on Weibo (Chinese version of Twitter) and 1000+ WeChat views
Analyzed data, conducted media monitoring, wrote reports, and drafted creative content for Volkswagen
Group China Weibo account, resulting in an increase of 15% on retweet
Account Executive (Intern) for Audi
February - May 2014
Brainstormed in Audi R8 LMS Cup Social Media Campaign in Facebook, Twitter and Instagram, raised the
idea of adding drivers birthday date reminder in social media calendar, which became part of the
communication plan
Planed media events, took photos and conducted live broadcast on Weibo for Audi City Beijing
ADITIONAL EXPERIENCE
HOBIE16 Asian Championships
Volunteer
Coordinated in the venue layout and offered logistical support
Complied a list to help reporters interview athletes

Shandong, China
September 2011

SKILLS
Fluent in Chinese; Proficient in Adobe Audition, Photoshop, Illustrator, InDesign, and Microsoft Office