writer (at least when it comes to web content).

No, you dont need to be able to write an essay like you were taught in school.
No, you dont need to have an extensive vocabulary with tons of fancy words in it.
In reality, great writing for most situations is very simple. As long as you can write while
following basic grammar and have enough of a vocabulary to express your ideas, youre
fine.
Basic writing ability also includes a few more things.
Research, as we talked about before, is one.
In addition, do you know how to use the writing tools at your disposal? Can you work in
MS Word or Google Docs and know how to format your content?

Can you then take that post and format it in a major content management system such
as WordPress and Drupal?

No, its not difficult, but you still need to know how to do these things.
If you dont, spend a bit of time Googling and learning how to make the most of modern
writing tools.
Skill #2 Being able to write persuasively: When everyone has the same basic
writing tools (that we just went over), how do great writers stand out?
Using the same words doesnt mean youll have the same message. The words you choose
will have a large effect on how interesting your content is to read.
You want to be able to write persuasively and conversationally:

Writing persuasively begins and ends with how well you understand your reader.
If you know exactly how they think, you can guide them from one thought to another
until they reach a conclusion that provokes action.
This takes practice, and the more you write, the better youll get.
Additionally, you want to write conversationally.
Its not complicated. There are only two main aspects:

Use first and second person pronouns - e.g., you, us, your, we.
Use the readers language use the same words they do to describe their
problems.

You can see that writing persuasively and writing conversationally overlap because to be
good at both, you need to understand your readers language.
Skill #3 Being able to come up with the right kind of ideas: There are
some fantasticwriters out there who make poor content marketers.
While they can write well when given a topic (or guidance on which topics are best), they
struggle to see how it all fits together.
Its not enough to come up with ideas to write about. You have to come up with content
ideas that address readers at each step of the buying process.

In addition,