Вы находитесь на странице: 1из 5

# MediaAnalysisandEvaluationProject

A.SarahEssick
B.ConnectiontoCurriculum

Common Core: Math

A-CED.1
Create equations and inequalities in one variable and use them to solve
problems.

HS.TT.1.3
Use appropriate technology tools and other resources to design products to
share information with others (e.g. multimedia presentations, Web 2.0 tools,
graphics, podcasts, and audio files).

thisproject:
3d.Teachersmakeinstructionrelevanttostudents

Demonstratetherelationshipbetweenthecorecontentand21stCentury
entrepreneurialliteracy;civicliteracy;andhealthandwellnessawareness

4d.Teachersintegrateandutilizetechnologyintheirinstruction

Knowappropriateuse

Helpstudentsusetechnologytolearncontent,thinkcritically,solve
problems,discernreliability,useinformation,communicate,innovate,and
collaborate.

4e.Teachershelpstudentsdevelopcriticalthinkingandproblemsolvingskills

innovativeideas,synthesizeknowledgeanddrawconclusions

C.TitleofMediaYouWillAnalyze:TVCommercial:Pretzel|AT&T
E.MediaMaterialsthemselves
F.Youranalysis:
Pretzel
1. Questions:Howdoweknowthiswas"constructed"?Whataretheelements
bythedirectorandproducers?
whattheyweretryingsell.
mighttheyhavesolditto?Whywouldithavebeenbought?Whowasthe
targetaudienceforthepurchaseofthispieceofmedia?Whowasthetarget
audienceforthemessagesinthemedia?Howmightthecommercial
considerationshaveaffectedthepiece?
audienceispeoplewhoarehavethemoneytopurchaseaphoneandmainly
considerationsarecoupleswhowanttostartaplanwithasizeableamountofdata
becausetheywouldneedmoregigs.
3. Questions:Whatvaluemessagesdoesthispieceofmediasend?Howdoesit
betweenpeopleorbetweenpeopleandtheworld?
havingagoodbargain.Whileitdoesntreallyshowwhatsrightandwrongina
moralsense,buttheyaretryingtoshowyouwhatisthebestdeal.Theeconomic

messagesthatthissendsisthattheirplanisthebestdealforthecheapestpricefor
relationshipsisthatcouplesinparticularcansharegigsandgainafamiliaritywith
theircompany.
4. Questions:Whatmightbethecumulativeeffectofrepeatedlyviewing
messagelikethis?Whatissuesisitmostrelatedto?Howmightitchangehow
peopleact?
runningoutofdataeachmonth.Peopleactmuchnicerwhentheyhaveplentiful
gigs,itreducesstress.
5. Questions:Whatformisthismedia?Howdothecharacteristicsofthisform
form(e.g.ifafilmwaschangedtobeabillboard,orifasongwaschangedto
beashortstory)?
characteristicsofthisformdontreallyaffectthemessagethatitsends.Ifthetype
ofmediawaschangedIdontthinkthemessagewouldbeaseffectiveifitwason
abillboardbecauseitwouldntattractasmanypeople.
6. Questions:Whataretheaestheticcomponentsofthispieceofmedia?What
doesitlooklike?Whatdoesitsoundlike?Howiscolororlightingused?
Howismusicused?Howiseditingused?Howismeaningconstructed
throughtheseelements?
colors.ThesaleswomanwasinherAT&Tuniformthatislightbluesosheisthe
centerofattention.Theobviouslywantedtoplacemoreemphasisonthedialogue
thandistractitwithmusic.Thebackgroundisorangebutyoucantellthemain
backgroundtoshowthatpeopleareinterestedinwhatAT&Thastooffer.
7. Questions:Howmightdifferentaudiencesviewthisdifferently?Howmight
interpretationchangedovertime?Wouldthemeaningofthispieceofmedia

youngmarriedcouplelookingformoredata.Anelderlycouplewouldnt
necessarilybeinterestedinaphoneplananyway.Nowinthisgeneration,children
wanttechnologyandcellphones,buttheywouldbeontheirparentsplanand
itwasacommercialforAT&Twhowastryingtoselldata.Theinterpretation
viewedbysomeoneolderoryounger,Ijustdontthinkitwouldbeapplicableto
affordit.Asforthedifferentsocioeconomicstatus,Iwouldsaydependingon
theirincomeandwhattheyvalueasnecessitiesthattheupperandmiddleclass
woulddefinitelyhaveaphoneplan,thelowerclassesisdebatable.
8. Questions:Whatwouldbeanothervideothatwouldhavethesamemessage?
Why?
product?
productifIneededmoregigsformyphoneandtheywouldgetused,becauseitis
averygooddeal.
Whydotheyusehumor?
Ithinkthemessagewouldntresonatewithyouasmuchifitwasntfunny.Ithink
theyusedhumorbecauseitmakesiteasiertounderstand.
like.Howdoyouthinkitwouldbedifferent?
Idontthinkpeoplewouldbeusingthismuchdatatenyearsago,soIdontthink
Iwouldntchangeanythingbecausethemessageisclearlyunderstandableandit

13. Questions:Isthisactuallyagoodbargain?Whatwouldbetheflawsinthis
planifbought?
Ithinkitisafantasticbargain,youaresavingavalueof\$30.Ithinktheflaws
wouldbewheneverthispromotionends,sodoesthepriceof10gigsfor15.
14. Questions:Doyouthinkthechoiceofusingawomanasarepresentativewas
intentional?Whywouldtheychooseher?
Ithinktheuseofthewomenwasveryintentional.SheisineveryAT&T
commercialnow,soIthinktheychoseherbecausehervoiceiseasytounderstand
andinviting.Sheisalsoveryfriendlyandfunny.
themainidea?Howrelevantisit?