Annotated bibliography based on the community problem,

The Lack of Advertisement Soccer Has in El Paso Texas

AllBusiness Editors. (N.D). Top 10 Tips for an Effective Advertising Campaign.
http://www.allbusiness.com/slideshow/top-10-tips-for-an-effective-advertising-campaign16566950-1.html
In this website shows ten ways you can improve the advertisement for any campaign.
It gives advertisement tips and ways to create a great marketing campaign. This
source can show what El Paso can do to help advertisement for soccer teams and
soccer events.
U.S. Census Bureau: State and County QuickFacts. (2015, October 14). El Paso County, Texas.
http://quickfacts.census.gov/qfd/states/48/48141.html
The U.S. Census Bureau show the demographics and other details on the population
of El Paso, Texas. The cite show the percentage of different ethnicity in the city. This
statistics can help show the amount of Hispanic people that live in El Paso and can
help support that, since it is a Hispanic most city, there can be more soccer fans in
the city.
Hill, Ryan. (2015, July 8). Late boom in attendance at Mexican soccer game raises eyebrows.
http://www.kfoxtv.com/sports/features/local-sports/stories/Late-boom-in-attendance-atMexican-soccer-game-raises-eyebrows-160192.shtml#.VhlP-TZdHmR
This is a news article where they talk about the match of Cruz Azul vs Xolos de
Tijuana. They talk about how almost all tickets were sold at last minute in the doors
of the event. This Article helps with the community problem because they discuss an
actual professional game in El Paso and how successful it was in attendance.

Tricia. (2014, May 17). El Paso Chihuahuas Are The Biggest Story Of The 2014 Minor League
Season. http://kisselpaso.com/milb-blogger-el-paso-chihuahuas-are-the-biggest-story-of-the2014-minor-league-season/?trackback=tsmclip
This news article by Tricia discusses how the new baseball team El Paso Chihuahuas
have been doing in attendance since they started their first season. The El Paso
Chihuahuas have had a great starts since they have already brought in 118,000 fans
to the stadium. This article can help compare how many more attendance can a
baseball game can get than a soccer game in El Paso. That can lead because of
factors of advertisement of the different events.
Martinez, Leonardo. (2014, December 26). Major League Soccer commissioner says El Paso
isn't 'as far along for the next round' of expansion. http://www.kvia.com/news/major-leaguesoccer-commissioner-says-el-paso-isnt-as-far-along-for-the-next-round-ofexpansion/30041554
Leonardo Martinez states in this article that the Major League Soccer is close to arrive
in El Paso in the near future. MLS commissioner Don Garber discussed about
expansion of the MLS and Stated We have also been in discussions with San
Antonio, El Paso and St. Louis, they are just not as far along for the next round,". This
article can help the problem by showing what can happen if soccer gets bigger in El
Paso. It can also motivate people to start promoting soccer through the city and make
this city a soccer city.
Hinojos, Natalie M. (N.D). Soccer camp helps boost childrens interest in sports: Chivas El
Paso Patriots held soccer camp at Fort Bliss YouthPlex. http://fortblissbugle.com/?p=2303
Chivas El Paso Patriots held a soccer camp in the Fort Bliss YouthPlex to promote
soccer to kids and the community. At the same time they did it to advertise
themselves to the community so that they can have support since they want to make

their facilities bigger. This article shows the great things that can happen if soccer is
advertised and promoted more often in El Paso.
Lopez, Meghan. (2015, March 25). Major League Soccer is not coming to the Borderland.
http://www.kfoxtv.com/news/features/top-stories/stories/Major-League-Soccer-is-not-comingto-the-Borderland-107372.shtml#.VivY3DZdFlY
In this article shows that El Paso is not the best city to have an MLS team based in
economic fixtures, but it can work because El Paso is a borderland city and soccer is
so beloved by Juarez and El Paso cities. Even though MLS is not coming to El Paso
right now there is hope that later at some point it is. This article supports the idea
that El Paso is a soccer city and with good advertisement soccer teams can be very
successful.
Mumford, Jared. (2012, December 18). 10 Reasons Why Small Businesses Fail.
http://tweakyourbiz.com/marketing/2012/12/18/10-reasons-why-small-businesses-fail/
This article shows 10 reasons why businesses fail to be great. Somme reasons they
introduce in the article are the lack of online Presence and poor marketing.
Advertising is important in any business and also teams. Having poor adverting will
become to the down fall of sports teams like it happened to Chivas El Paso Patriots.
This can show why advertising is an important thing to soccer teams in El Paso.
Web Marketing. (2009, May 18). Lack of Advertising. https://innovationsimple.com/webmarketing/lack-of-advertising/
If a company or any type of establishment has low advertisement most people infer
that the franchise is passing by a bad moment, making them think twice about
buying or having to do anything with it. Many ways to fix that is by increasing
advertising for the franchise in as many ways possible. This is important to the
problem because that can show how people think about soccer in El Paso and how
can we change the way of thinking towards it.

Clegg, Jonathan. (2015, July 15). Has Soccer Finally Made It in the U.S.?.
http://www.wsj.com/articles/has-soccer-finally-made-it-in-the-u-s-1436395661
As the years have passed soccer has increased in the interest of many Americans, as
a result the womens World Cup Final was the most watched soccer game in US history.
Soccer might not be the most important sport in the US, but it does compete with big ones
like football and basketball, since the followers are increasing in numbers year by year. This
article proves that soccer is growing bigger in the US and it is expanding everywhere. El
Paso can contribute to those statistics by advertising the sport more.