Strengths

Experience and passion

Worked multiple positions from server to
manager in multiple locations
Has knowledge to avoid mistakes of the
past
Hands-on knowledge of goods
procurement, new dish creation, menu
construction, decor design
Three years additional managerial
experience
Emotional connection to restaurant
industry
Education
Diploma in marketing
Year of research into viability of own
restaurant
Healthy image
Focus on "farm-fresh", locally-sourced
goods
Healthier alternatives than competitors
Tina has access to high quality suppliers
from her time in fine-dining

Weaknesses
Limited resources
Restaurants have many up-front
costs before net profit is
established
Emotional attachment
Tina has a fear of failure due to
the closing of her familys
restaurant
May not be willing to take all the
risks needed
New employees
No established employees yet
Will have to be trained to the
standards set
Will need chefs and cooks
experienced in the food being
served

Opportunities
Location and lifestyles
Huge demand for healthy, locallysourced foods in Hyde Park (G. Danis,
personal communication, November 28,
2015)
Multiple farmers markets in the area
Strong housing development
Agglomeration economy (Steif, 2013)
Most of the competition are national
chain and fast-food restaurants
Only restaurant in immediate area
serving healthy, locally-sourced cuisine
Above average income
Hyde Park residents have an average
family income of $99 011.00 as of 2010
(Sousa, n.d., p. 11)
More disposable incomes leads to more
spending on wants rather than needs
such as dining out
Demographics
Only 29% of Hyde Park residents are
immigrants (Sousa, n.d., p. 18)
Low demand for ethnic cuisine, greater
demand for healthy Canadian food (G.
Danis, personal communication,
November 28, 2015)

Threats
Infrastructure
Hyde Park undergoes a
considerate amount of
construction (G. Danis, personal
communication, November 28,
2015)
Some companies have gone
out-of-business due to this
Bulk of the work is completed,
only a few tasks are left (Hyde
Park celebrates, 2015)
New restaurant
Competes against already
established restaurants
Doesnt yet have customer
loyalty
Inflation
People are more cautious with
their spending
Has slowed to 0.9% inflation as
a whole, but things such as
groceries and restaurants meals
have increased more than this
(Consumer price, November 20,
2015)

Works Cited
Consumer price index, by province (monthly) (Ontario). (2015, November 20).
Retrieved from
http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/cpis01g-eng.htm
Hyde Park. (n.d.). Retrieved from http://neighbourgoodguide.ca/planningdistricts/hyde-park

Hyde Park celebrates end of road construction. (2015, November 28). Retrieved
from
https://www.london.ca/newsroom/Pages/Hyde-Park-Road-Ceremony.aspx
Sousa, J. (n.d.). Hyde Park neighbourhood profile. Retrieved from
http://london.ctvnews.ca/polopoly_fs/1.2041334!/httpFile/file.pdf
Steif, K. (2013, October 24). Why do certain retail stores cluster together? Retrieved
from http://www.planetizen.com/node/65765