Murase 1

Yuna Murase
Professor. Jackie
ENG113A
October 26, 2015
Media creates white dominance capitalization
The PS4, which was created by SONY punctuation has sold over twenty five
million units around the world by last June since the start of its sales in November 2013. This
is the fastest sales in the history of the Playstation series, more than PS2 which has been
sold over 155 million in twelve years. Why so many people buy one is because Playstation
series has been sold with strategic advertisements. Playstation Portable White
advertisements, which was only developed in Netherland, 2006, inspire white supremacy,
which is shown by Pathos, which is emotional appeal, the need to dominate punctuation
goes inside quotation marks, and the so what claim punctuation goes inside quotation
marks. You have a good thesis statement, but you brought in a lot of outside
information about sales into your introduction paragraph. First, you need to cite in the
text and on your Works Cited page where you brought in this information from.
Second, you do not want to have any outside research in your introduction paragraph.
Instead, you can talk about the advertisement, about Sony, or about Playstations and
their popularity without researching it.
The advertisement shows that remove one white woman who is grabbing a black
woman and threatens tense her. On the right side of the advertisement, the white woman is
standing over the black woman. Her face looks angry so that she is clenching her teeth
against the black woman remove. Her hairs are also white and have a lot of volume in order
to make her height much taller than the black woman. They wear the clothes which are the
same as their skin colors. The White womans dress looks cool and pretty well designed, but
on the contrary, black womans clothes are just black and the shirt has big buttons on it. It
almost looks like a slave possessive clothing. The White womans position is higher than
black woman to show her dominance. The black woman looks sad and weak. She seems that
she cannot reject the white womans power. The background of the advertisement is so black
that it can emphasize the contrast of the whiteness and the blackness. Also, there is a sentence
on the upper left side on the advertisement. It says that replace with punctuation
Playstation Portable. White is coming. Transition sentence needed.
The advertisement of Playstation Portable white used Pathos ideology, which
appeals to peoples emotion. White people feel superior to black people when they see this

Murase 2

advertisement. It makes the customer feel like if they get PS4, they can feel superior to
another race of people, which is black. The white culture is considered as a cool culture in
this world. Therefore punctuation this advertisement even makes people feel they are cool if
they get the product, remove because they feel like they are the part of the white dominant
culture. On the other hand, the black people feel very bad and disappointing tense when they
see this. By stimulating peoples mind like this, this product could get attention from these
targets and advertise the product. Transition sentence needed.
Also, the strategies of colors punctuation which are black and white punctuation
appeal to reword this this advertisement. Black is serious, bold, powerful and classic. It
creates drama and connotes sophistication. Black works well for expensive products, but can
also make a product look heavy. (Williams) Remember that you need to avoid floating
quotes by framing your quotes. Also, the period goes outside the quotation marks after
the citation. In this advertisement, black works well because Playstation Portable is not
cheap, punctuation which it is around two hundred dollars. Also, if remove it shows the
racial conflict, punctuation this problem is very heavy and serious all around the world.
White connotes simplicity, cleanliness and purity. The human eye views white as a brilliant
color, so it immediately catches the eye in signage. (Williams) People tend to consider
consider what? as smart so that it works for the customers who want to be brilliant by using
this game console. Explain why the ad uses white a bit more. You can also relate this to
the racial issue here. Transition sentence needed.
This advertisement is remove also used The need to dominate punctuation goes
inside quotation marks, according to Murrays list of 15 basic appeals of advertising
punctuation goes inside quotation marks. He said that human beings crave for being
powerful, regardless of sex citation needed. In this case, the dominant culture, which is
white European culture punctuation is represented as masculine way, such as grabbing the
chin of the Black be consistent with your capitalization throughout woman. Also, the
white womans face represents her power by threatening the Black woman go on to explain
this a bit more. Moreover, the product is a game which is in order to win and clear the
stages. The customers need to be the winners by fighting against their enemies in games. For
example, in the Winning Eleven punctuation goes inside the quotation marks, which is
one of the most popular games in the world, the players have to win the soccer game by
creating their own teams. In other words, they have to dominate other teams to enjoy the
game. Their unconscious need to win make subject verb agreement their need for
dominance bigger. The need to dominate is also related to the cultural dominance.

Murase 3

The cultural dominance is one of the reasons why people create these racial
advertisements. People promote globalization in this era and the world has been mixed by
different cultures so that they can communicate with each other by using a lot of kinds of
tools that makes intercultural relations. It seems the world has become smaller and useful, but
it still has inequality that creates culture cultural dominance. Historically, the word culture
was closely linked in its use and meaning to process of colonization. (Sorrells) White people
considered their own culture as high culture, and other cultures as low culture in order to
sustain their supremacy and distinguish white and slaves. These 16th century European
conquest still affects us. Even in Japan, where people speak only Japanese and have never
been colonized in the history, people tend to think white culture as cool, because there are a
lot of media which shows white people as beauty. The famous brands such as Gucci or Dior
use white models on the advertisements to fascinate the customers. They have huge posters in
Shibuya, which is one of the most crowded places in Tokyo. Also, Abercrombie and fitch,
Hollister, and American Eagle are very popular brands for young Japanese people. They wear
the clothes and put the pictures on Instagram and follow white models who wear these types
of American brands. Not only foreign brands but some Japanese brands such as Bold, which
is a laundry soap brand and TOYOTA, which is a famous car company also use white
celebrities for their advertisements. Bold uses Miranda Kerr and she speaks Japanese in the
advertisement. TOYOTA uses Hugh Jackman and he sings in English but covers Japanese
pop music. The reason why is because they are beautiful and popular from Japanese people.
Also, we rarely dont see non-Whites as main characters in Hollywood movies, or if the main
character is another race, the advertisements of that movie definitely put white people to the
front. These image which is created by media promotes white supremacy in this world.
People consider this white dominance as natural so that they consume those products. Back to
the advertisement of Playstation, the advertisement was placed in the Netherland, where most
people are white. That appeals to their need to dominate naturally. They dont even notice
there is a white supremacy, because they dont have to think about the fact that they are
white. The information in this paragraph is extremely important and is all right, but you
need to focus on the advertisement and analyzing the ad in your body paragraphs. Some
of this information would work well in your introduction paragraph. Transition
sentence needed.
The so what claim from The language of advertisement capitalization and make
sure you have the title right by Jeffrey Schrank is used in this advertisement. It has a
sentence, which is White is coming. This is the kind of claim to which the careful reader

Murase 4

will react by saying "So What?" A claim is made punctuation which is true but which gives
no real advantage to the product. (Schrank) where are the opening quotation marks The
sentence is not related to help the customers to buy one, because even white people come, it
doesnt mean to win the game of Playstation rephrase. Therefore, if white people are
coming, so what? avoid rhetorical questions.
These three strategies promotes subject verb agreement white supremacy in this
advertisement. The Pathos ideology appeals to peoples mind and make subject verb
agreement it natural to live with white hegemony. The need to for dominance has made
people think to be superior to others, remove and it has led to white dominance from the
colonial era. Finally the so what claim helps white supremacy by using direct language.
People dont realize these strategies because they dont analyze the advertisement in specific
way, and the white dominance has been normalized all over the world since long time ago,
but they are manipulated unconsciously by the advertisement and become customers of these
products.
(1302 words)

References Works Cited

Fowles, Jib. Advertising's Fifteen Basic Appeals. Print.
Sorrells, Kathryn. Intercultural Communication: Globalization and Social Justice. Though
if this is a book you need to italicize it. Thousand Oaks, Calif.: SAGE, 2013. Print.
Author? "The Language of Advertising Claims." HANDOUT: The Language of Advertising
Claims. Web. 26 Oct. 2015.
Author. "Your Brand's True Colors." Entrepreneur italicize. 6 Mar. 2007. Web. 26 Oct. 2015.