Trong phn ny chng ta cng nhau tm hiu v Google panda, Google Penguin,

Google penalty, Google Sandbox

Googles Panda: L tn ca mt h thng thut ton Google, thay i kt qu
tm kim cc Website trn trang cng c tm kim.

Khi Google panda mi ban hnh v cp nht th Google nhn c hng

trm nghn email khiu ni t cc website v vic h b nh hng bi kt qu
tm kim thay i. H gii thch rng tt c l nhm a n nhng kt qu c li
cho ngi dng v a ra 23 lun im nh gi cho mt website cht
lng.
- Google panda Xut hin t thng 2 nm 2011 v n nay c update qua 18
phin bn khc nhau (mi nht l panda 3).
- Google panda s loi b nhng trang c ni dung rc, cht lng thp
- Panda s lc cc trang c t l Bounce rate cao (t l thot)
- Panda xt t l khch hng quay tr li
- Panda xt thm thi gian online trn website
Cch trnh google panda:
- Tng ch s crawl rates (nm trong webmastertool)
- m bo cp lin kt su
- Chnh sa nhng ni dung c gi tr thp/ trng lp
- Trnh trng lp title v description
- Tng cc lin kt ni b trong web
Tc gi: Adam Thin - C vn: RichdadLoc Bn quyn 2013 ONNET

- Gim ch s Bounce rate

- Tng t l khch hng quay li
- Tng t l CTR n t search engine
- Ly back link cht lng cao
Google penguin: nh vo website c cht lng link thp

- L tn gi cho mt (h thng) thut ton ca Google thng xuyn c cp

nht, ln u tin c cng b vo ngy 24 thng 4 nm 2012
Thut ton ny nhm gim th hng trn cng c tm kim i vi nhng trang
web vi phm hng dn qun tr trang web ca Google bng cch s dng k
thut SEO m en - nh nhi t kho, che y, spam lin kt, ni dung trng
lp, v nhng yu t khc. Mc tiu chin lc Google penguin l y cc
trang web cht lng cao hn top trn, trong kt qu tm kim ca Google.
- n nay mi update n phin bn 3
Google Penguin 1: 24/04/2012. Mc nh hng 3,1%.
Google Penguin 2: 26/05/2012 (Sau khong hn 1 thng). nh hng
0,1%.
Google Penguin 3: 05/10/2012 (Sau khong gn 5 thng). nh hng
0,3%.
Tc gi: Adam Thin - C vn: RichdadLoc Bn quyn 2013 ONNET

- X pht website c back link cht lng thp

- Lc cc trang c nhiu anchortext ging nhau
- u tin cc back link cng ch
Cch trnh Google penguin
-

a dng ha anchortext
S dng thm full url
Khng spam link trn din n (nu ly link th phi chn trang c page
rank cao, t lm bng tay khng dng phn mm v o ni dung khc
nhau)
Nn s dng link t social, bookmarking, web 2.0
u tin link cng ngnh ngh
Loi bt lin kt cht lng thp

Google penalty:

Google penalty bao gm 3 hnh pht:

- Tr 30 bc
- Tr 950 bc
- Loi b index
Nhng hin tng ca Google Penalty:

Tc gi: Adam Thin - C vn: RichdadLoc Bn quyn 2013 ONNET

Rt traffic mt cch tn nhn, c th ngy hm trc bn c traffic t SE

l 1000 visits, nhng hm sau ch cn 10 m thi. V vic gim traffic ny
s ko di l th, nu khng bit cch khc phc th chc s tiu lun mt
knh traffic ngon lnh nh Google.
Khng index trn Google (Index = 0). C th dng query sau kim tra:
site:yourdomain. Bn s thy s lng link site bc trn Google gim ng
k.
Rt PR, y cng l mt hin tng thy r. Nhng vic khng index, rt
PR hay thm ch l "ban" lun c domain ch c p dng cho nhng
trng hp phm lut qu ng.
Tc crawl ni dung site ca bn cng gim i. Thay v hi ch 5 pht
l c, nhng gi th na ngy, thm ch hoc hn.

Nhng nguyn nhn dn n Google Penalty:

Nguyn nhn chnh yu l bn vi phm nhng iu khon ca Google.
u tin hy c k li Google Webmaster Guideline, hay thm ch l hc thuc
lng lun nu nh mun sng lu vi ngh QCTT ny. Sau y l vi nguyn
nhn thng gp c nhiu ngi trn mng chia s:
Link ti nhng site b ban: Ai cng bit cng c nhiu backlink ti site mnh
th cng tt. V xut hin vic trao i link, link qua link li. Nhng tic l
khi bn link ti mt site b Google a vo blacklist th bn s b chp m
l ng phm (google ngh th, mnh phi chu thi). Do ln sau nn
cn thn vic link ti site khc. C th dng nhng trang trn mng
kim tra xem site cn link ti c tt hay khng. (search vi keyword: bad
neighborhood tm cc dch v trn) hay kim tra bng tay vi vi th
thut n gin sau:
Site c lin quan ti ni dung xu m Google cm khng nh khiu
dm, bo lc, ma ty, phn mm lu
Trang m bn link ti c s lng link l bao nhiu? Nu trn 100 th ng
ngha vi vic Google nh gi site l link farm. Do nn cn thn vi
vic submit link vo cc directory nh.
Site c chi tr redirect ko? Ci ny vn cn tranh ci nhiu lm, c
ngi ni c, c ngi ni ko. Nhng thi, tt nht th ko nn chi ko vc
ha vo thn
- Gi nhng query t ng ln Google: ci ny th chc c nhiu ngi tng
lm v ngh rng n ko c chuyn g nghim trng. Mt cch n gin l
vit nhng ci link c dng www.google.com/search?q= hay l i vi
-

Tc gi: Adam Thin - C vn: RichdadLoc Bn quyn 2013 ONNET

blogger th cng c kiu vit na na, youtube th cng c kiu na n (v cc

dch v ca google u tun theo chun vit truyn data qua URL ca n)
v bn nhng link trn site ca mnh. Vi ngh tht n gin l khi
ngi dng click vo th h s c dn thng n trang result kt qu
ca google. Nhng google ko ngh vy, n ngh l hnh ng lm hao
tn ti nguyn my tnh ca n. Mt cch khc, y l cch ca mnh l
dng phn mm query trc tip ln Google ly kt qu v. V
thng th c qu nhiu query trong 1 thi gian ngn, Google s ban
access IP ca bn, mi khi search, bn phi g m chng thc c
thy kt qu! V mt query cht ngi l site:yourdomain
- Hidden text / hidden links: Mc d bn dng hidden text v hidden links,
nhng ko c mc ch l nh la SE. Mnh ch mun to ra nhng menu
popup khi tr chut vo mt link nh Kontera vy. Do text v link
vo 1 ci DIV n v ch s kin tr chut th dng javascript show ln.
Nhng l vi phm trm trng Google Webmaster Guideline ri. Ln sau
mun th vi hiu ng vi javascript th nn c k code , xem c n
text hay links khng.
- To backlink xu: ai lm webmaster m khng ham backlink, nhng nn
xem xt k li cch to n ra nh th no. i vi Google, mt link tt l
khi ni dung bi ca bn tt, ngi khc thy thch, mun chia s mi
ngi nn link ti bi vit ca bn.
Vi yu t nh gi tt 1 link l:
+ Backlink m thi, reciprocal link th d b chp m lm
+ Link vo trang con, v d: vuacuagai.com/a.html bao gi cng tt hn l
link ti trang ch. Do i spam my din n m dng trang ch th
cng chng c ch li SEO bao nhiu.
+ Dofollow link, nu kim link nofollow th khng c nhiu ngha?
+ Page m cha backlink ng c nhiu qu 100 link, v s b chp m l
link farm.
Mt s link xu nn trnh khi to links:
+ Reciprocal link, n ci ny cng nhiu cng tt. V ng trao i link
na, chng c ch li g.
+ Crossing link: lp ra hng ng site n link qua link li.

Tc gi: Adam Thin - C vn: RichdadLoc Bn quyn 2013 ONNET

+ Link by link b: v d site bn ni dung v tr em m bn link ti nhng

site chi ngi ln PR=6, PR=7 th tro ngoe ri v cng b x p
lun y. Ch link ti nhng site c ni dung gn gi vi site ca bn,
ng ham vi ci link m b nh hng.
+ Mua links, bn link: PR s b gim, traffic cng rt theo. Google ko a
kiu mua bn link ny. Nu site ca bn c, th nn remove i, hoc phi
thng bo cho Google bit l paid link. Vo Google Webmaster Tool
report.
-

On-site SEO by nhy: ng spam keyword qu ng. Ch nn t

keyword nhng ch trng yu, ch ng vit ch no cng gp
keyword. Google s ngh bn ang lm m mu my con bot ca n v n
c hnh ng thch ng. Ch t keyword tiu , url, on paragraph
u tin, nu c image th tn image nn cha keyword, alt trong tag img
nn cha keyword, meta description c th cha keyword.

Google sand box

Sandbox l mt c ch ca Google nhm hn ch th hng ca nhng site

mi, nhng site khng c tin tng. Hay ni ng hn n l mt b lc ca
Google ra i ngn chn nhng website pht trin khng t nhin, loi bt
kt qu spam v loi bt kt qu thiu s tin tng

Tc gi: Adam Thin - C vn: RichdadLoc Bn quyn 2013 ONNET

Ti sao Google li s dng Sandbox?

Thc t th khng ai c th bit chc rng Google c s dng Sandbox hay
khng. Cc SEOer thng cm nhn hiu ng Sandbox trong qu trnh thc
hin SEO. Nhng nu c th y l mt iu tt v vi b lc ny Google c th
loi bt nhng kt qu khng t nhin, nhng kt qu mang tnh cht spam v
thiu tin tng. C nh vy, cc kt qu tm kim ca Google s chnh xc v
c ch hn cho ngi dng.
Nhng du hiu b Google Sandbox
Nh cc bn bit Google rt thch nhng ni dung mi (khng copy ca ngi
khc) do vic nhng trang web mi ra i m c s bi vit cc khng th s
b google , m chc chn nhng ni dung ny do 1 cng c g to ra.
Nhng trng hp d b google sandbox:
-

Autoblog (blog t ng ly bi) hon ton rp khun rt d b

Ni dung km cht lng (qung co cn nhiu ni dung)
Duplicate content-Trng lp ni dung qu nhiu cc bi vit c chung cu
trc URL,title...
Xy dng backlink qu nhanh trong khi site vn cha c g
Khng tun th chnh sch ca Google

Cch thot khi Google Sandbox

Cch n gin nht thot khi Google Sandbox l trust and authority (tc
l tin cy v ph bin) ch vic b cc hnh vi pht trin web khng t
nhin v tng tin cy v ph bin i vi nhng URL b pht ny th bn s
rt ngn c thi gian trong sandbox.

Tc gi: Adam Thin - C vn: RichdadLoc Bn quyn 2013 ONNET