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HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES

November/December 2015
1724 Connecticut Avenue, NW
Washington, DC 20009
(202) 234-5570

Study #11530d--page 1
CNBC AAES Fourth Quarter Survey

Interviews: 804 adults


Dates: November 29-December 2, 2015

FINAL
48 Male
52 Female
[109]

Study #11530d
CNBC AAES Fourth Quarter Survey
November/December 2015
Please note: all results are shown as percentages unless otherwise stated.

The margin of error for 804 interviews among adults is 3.5%


1a.

For statistical purposes only, would you please tell me how old you are? (IF RESPONDENT REFUSES,
ASK:) Well, would you tell me which age group you belong to?
18-24 ................................................
25-29 ................................................
30-34 ................................................
35-39 ................................................
40-44 ................................................
45-49 ................................................
50-54 ................................................
55-59 ................................................
60-64 ................................................
65-69 ................................................
70-74 ................................................
75 and over ......................................
Not sure/refused .............................

1bc.

12
8
10
6
8
10
10
8
12
6
5
4
1

[148-149]

And to ensure that we have a representative sample, would you please tell me whether you are from a
Hispanic or Spanish-speaking background? (IF RESPONDENT SAYS NO, NOT HISPANIC OR NOT
SURE, ASK:) And again, for statistical purposes only, what is your racewhite, black or African American,
Asian, or something else?
White .................................................
Black or African American .................
Hispanic ............................................
Asian .................................................
Other .................................................
Not sure/refused..............................

72
12
12
1
2
1

[150-151]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES


November/December 2015
2a.

Study #11530d--page 2
CNBC AAES Fourth Quarter Survey

How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or
poor?

Excellent .......................
Good .............................
Only fair ........................
Poor ..............................
Not sure ......................

1112/15
2
23
42
31
2

10/15
1
22
42
33
2

6/15
2
22
44
30
2

3/15
2
25
42
29
2

1112/14
2
24
44
28
2

9/14
2
16
45
34
3

6/14
1
17
48
33
1

3/14
1
16
43
38
2

12/13
1
14
42
41
2

9/13
1
14
40
44
1

6/13
1
15
42
40
2

3/13
1
13
41
44
1

11/12
1
13
41
44
1

9/12
1
9
36
53
1

5/12
1
9
40
49
1

3/12
1
10
35
53
1

11/11
1
7
30
61
1

6/11
1
6
37
55
1

3/11
8
37
54
1

12/10
1
6
39
53
1

10/10
1
7
30
62
-

12/09
1
6
33
60

12/08
4
25
70

9/18,
20-21/08+
7
28
65
-

9/1012/08
1
10
32
56
1

6/08
1
6
29
63
1

2/08
2
14
39
44
1

12/07
4
22
39
33
2

10/051
5
27
46
22
-

3/051
4
37
41
18
1

8/041
4
33
42
21
1

3/041
4
32
38
26
-

1/031
1
18
44
36
1

1/021
1
26
48
24
-

[152]

Comparative data prior to 12/07 comes from surveys among registered likely voters conducted by The Tarrance Group and/or Lake, Snell, Perry,
Mermin Associates.
+ Results for 9/18, 20-21/08 among likely voters.

2b.

And over the course of the next year, do you think the state of the economy will get better, stay about the
same, or get worse?

Will get better ...............................


Will stay about the same ..............
Will get worse ...............................
Not sure......................................

1112/15
22
45
25
8

10/15
22
37
32
9

6/15
24
44
26
6

3/15
28
41
25
6

1112/14
27
39
28
6

9/14
23
42
28
7

6/14
28
40
28
4

3/14
29
37
30
4

12/13
26
40
30
4

9/13
28
33
35
4

6/13
34
35
27
4

3/13
32
31
33
4

11/12
37
23
35
5

9/12
35
23
25
17

5/12
33
37
21
9

3/12
36
31
27
6

11/11
27
43
26
4

6/11
30
36
30
4

3/11
29
30
37
4

12/10
37
37
21
5

10/10
37
35
26
2

12/09
43
29
25
3

12/08
39
30
27
4

9/18,
20-21/08+
42
28
23
7

9/1012/08
28
35
26
11

6/08
21
27
43
9

2/08
24
34
34
8

+ Results for 9/18, 20-21/08 among likely voters.

[153]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES


November/December 2015

Study #11530d--page 3
CNBC AAES Fourth Quarter Survey

Q.2a and Q.2b COMBINED: CURRENT AND FUTURE VIEW OF THE ECONOMY

Optimistic now/optimistic for the future ........


Optimistic now/pessimistic for the future .....
Pessimistic now/optimistic for the future ......
Pessimistic now/pessimistic for the future ...
Not sure for now or the future ....................

1112/15
20
3
13
55
9

10/15
19
2
14
56
9

6/15
21
2
15
55
7

3/15
23
2
15
53
7

1112/14
23
2
15
53
7

9/14
15
2
16
59
8

6/14
16
2
18
59
5

3/14
15
1
19
60
5

12/13
14
1
16
63
6

9/13
12
2
20
61
5

6/13
15
1
24
55
5

3/13
13
1
22
59
5

11/12
13
26
56
5

9/12
8
1
28
45
18

5/12
9
27
55
9

3/12
10
1
28
54
7

11/11
6
1
23
65
5

6/11
6
1
25
63
5

3/11
7
1
25
63
4

12/10
7
32
56
5

10/10
7
1
31
59
2

12/09
5
1
39
52
3

12/08
4
1
37
54
4

9/18,
20-21/08*
6
64
23
7

9/1012/08
8
2
23
55
12

6/08
5
1
18
66
10

2/08
13
2
18
58
9

* Results for 9/18, 20-21/08 among likely voters.

3.

Thinking about the holidays this year, approximately how much are you planning to spend on holiday
shopping this year? (IF RESPONDENT SAYS "NOT SURE," ASK:) Well, if you had to give me your best
guess, about how much do you think you will spend?

Less than $200 .................................


$200-$499.........................................
$500-$999.........................................
$1,000 or more..................................
Not sure ..........................................
Mean ................................................
Mean (Among those who are
spending at least something) .............

Less than $200 .................................


$200-$499.........................................
$500-$999.........................................
$1,000 or more..................................
Not sure ..........................................
Mean ................................................
Mean (Among those who are
spending at least something) .............

1112/15
22
26
21
23
8
$672

1112/14
24
24
21
24
7
$765

12/13
20
24
22
24
10
$681

11/12
22
24
22
24
8
$742

11/11
24
22
23
23
8
$751

$744

$865

$754

$829

$855

12/10
21
27
22
22
8
$615

12/09
22
22
22
24
10
$778

12/08
22
27
24
20
7
$704

12/07
15
22
27
30
6
$738

12/06
16
22
25
27
10
$688

$687

$873

$784

$782

$735

[154-155]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES


November/December 2015

Study #11530d--page 4
CNBC AAES Fourth Quarter Survey

(ASK ONLY OF RESPONDENTS WHO SAY A NUMBER IN Q.3.)


4.
And is that more than you spent on holiday shopping last year, about the same amount as you spent last
year, or less than you spent last year?

More than spent last year .......................................


About the same amount as spent last year ............
Less than spent last year .......................................
Not sure ...............................................................

5.

1112/15
13
56
29
2

1112/14
11
57
31
1

12/13
15
42
42
1

12/10
11
49
38
2

12/09
8
42
48
2

12/08
7
37
55
1

[159]

In which one or two of the following ways have you already done or plan to do most of your holiday
shopping? (ACCEPT UP TO TWO RESPONSES. IF MORE THAN TWO, ASK:) Well, if you had to pick just
one or two, which would you pick?
THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE

Online, not in stores .........................................................


At big-box stores, such as Wal-Mart or Best Buy ............
At department stores, such as Macy's or Sears ..............
At locally owned, non-chain stores ..................................
At outlet or off-price stores, such as Home Goods or
T.J. Maxx ........................................................................
At chain stores, such as J. Crew or Barnes and Noble ...
At luxury stores, such as Tiffany or Neiman Marcus .......
Through mail-order catalogues ........................................
Other .............................................................................
Not sure .........................................................................

Online, not in stores ........................................................


At big-box stores, such as Wal-Mart or Best Buy ............
At department stores, such as Macy's or Sears ..............
At locally owned, non-chain stores ..................................
At outlet or off-price stores, such as Home Goods or
T.J. Maxx ........................................................................
At chain stores, such as J. Crew or Barnes and Noble ....
At luxury stores, such as Tiffany or Neiman Marcus ........
Through mail-order catalogues ........................................
Other .............................................................................
Not sure .........................................................................

6.

1112/15
38
33
19
16

1112/14
38
33
22
15

12/13
35
40
17
15

11/12
28
39
23
13

11/11
27
42
19
12

10
6
2
NA
6
5

NA
8
1
4
6
7

NA
7
1
3
9
6

NA
9
2
3
10
5

NA
7
2
4
9
5

12/10
25
48
25
13

12/09
21
40
22
13

12/08
21
45
24
11

12/07
22
44
27
14

11/06
18
49
25
14

NA
9
1
4
9
3

NA
9
1
4
8
9

NA
7
1
5
9
4

NA
11
2
7
7
2

NA
13
1
5
6
2

[160]

>

When it comes to buying holiday gifts, do you expect to use credit cards or other types of debt that you will
not immediately pay off in full and for which you will carry a balance for some amount of time?

Yes ...................................................
No .....................................................
Depends (VOL) ...............................
Not sure ..........................................

1112/15
27
69
2
2

1112/14
29
68
2
1

12/13
21
73
5
1

11/12
23
73
3
1

11/11
21
74
3
2

[172]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES


November/December 2015
7ab.

Did you either do any holiday shopping over the past few days or plan to do so in the next couple of days?
(IF RESPONDENT SAYS YES, ASK:) [On which of the following days did you or do you plan to do
holiday shopping?
1112/15
51
5
15
16
14
13
47
1

Total Holiday Shoppers


Thanksgiving Day ..........................................................
The day after Thanksgiving, Black Friday ......................
The Saturday or Sunday after Thanksgiving ..................
The Monday after Thanksgiving .....................................
None of these .................................................................
Not sure .........................................................................
No ....................................................................................
Not sure .......................................................................

8ab.

Study #11530d--page 5
CNBC AAES Fourth Quarter Survey

1112/14
51
6
16
15
14
11
1
48
2

12/13
48
9
18
18
11
5
52
-

11/12
42
4
16
11
NA
14
58
-

[173-176]
>

Are you currently employed? (IF RESPONDENT SAYS "NO, NOT CURRENTLY EMPLOYED," ASK:) Are
you a student, a homemaker, retired, or unemployed and looking for work? (IF RESPONDENT SAYS "YES,
CURRENTLY EMPLOYED," ASK:) What type of work do you do?
Currently Employed
Professional/manager ....................
White-collar worker.........................
Blue-collar worker...........................
Farmer/rancher...............................
Not Currently Employed
Student ...........................................
Homemaker ....................................
Retired ............................................
Unemployed, looking for work ........
Volunteer (VOL) ...........................
Disabled (VOL) .............................
Not sure/refused ...........................

22
17
18
1
5
5
21
7
3
1

[177/208]
CONTINUE

Skip to Q.10a

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES


November/December 2015

Study #11530d--page 6
CNBC AAES Fourth Quarter Survey

(ASK ONLY OF RESPONDENTS WHO SAY "YES, EMPLOYED" IN Q.8a.)


9a.
Over the next twelve months, do you expect that your wages will increase, decrease, or stay about the
same? [219]
(ASK ONLY OF RESPONDENTS WHO SAY "INCREASE" IN Q.9a)
9b.
If you had to give your best estimate, by what percentage do you expect your wages to increase over the
next twelve months? Please use only whole numbers, without any decimals. [220-222]
(ASK ONLY OF RESPONDENTS WHO SAY "DECREASE" IN Q.9a)
9c.
If you had to give your best estimate, by what percentage do you expect your wages to decrease over the
next twelve months? Please use only whole numbers, without any decimals. [223-225]
EMPLOYED ADULTS
10/15
4
56
40
15
15
8
2
4.0
-0.2

6/15
3
59
38
14
15
8
1
4.5
-0.2

3/15
4
58
38
11
15
10
2
4.4
-0.2

1112/14
4
56
40
14
15
9
2
5.3
-0.7

9/14
4
62
34
10
13
8
3
2.9
-0.6

6/14
6
56
38
15
14
7
2
3.5
-0.2

3/14
6
61
33
10
13
8
2
2.2
-0.6

12/13
7
56
37
11
15
7
4
3.3
-0.3

9/13
9
57
34
11
12
9
2
3.1
-0.3

6/13
7
52
41
13
15
11
2
3.9
-0.2

Decrease ...........................................
Stay the same ....................................
Total increase .....................................
Increase1% to 3% ........................
Increase4% to 10% ......................
Increase11% or more ...................
Increasenot sure how much .........
Mean ....................................................
Median.................................................

3/13
10
58
32
11
13
6
2
2.3
-0.3

11/12
6
61
33
8
13
9
3
4.3
-0.3

9/12
8
62
30
11
11
6
2
2.3
-1.0

5/12
5
65
30
10
11
7
2
2.1
-0.6

3/12
8
60
32
10
12
7
3
2.3
-0.3

11/11
7
62
31
9
13
7
2
2.1
-1.0

6/11
9
62
29
10
10
7
2
1.5
-0.7

3/11
9
64
27
11
8
6
2
2.0
-1.1

12/10
7
62
31
9
11
9
2
2.1
-0.3

10/10
9
66
25
7
12
5
1
1.4
-0.4

Decrease ...........................................
Stay the same ....................................
Total increase .....................................
Increase1% to 3% ........................
Increase4% to 10% ......................
Increase11% or more ...................
Increasenot sure how much .........
Mean ....................................................
Median.................................................

8/101
10
63
26
NA
NA
NA
NA
NA
NA

12/09
11
61
28
8
10
8
2
1.3
-0.7

12/08
7
52
41
11
18
9
3
3.1
-0.6

9/08
4
53
43
14
19
8
2
4.0
-0.3

6/08
6
56
38
11
17
7
3
2.1
-0.5

2/08
4
47
49
13
22
11
3
5.4
-0.1

12/07
2
42
56
18
25
9
4
5.3
1.6

10/07
4
43
53
15
26
11
1
6.1
1.2

6/07
2
48
50
12
25
10
3
5.7
0

3/07
4
41
55
15
21
16
3
7.3
1.6

Decrease ...........................................
Stay the same ....................................
Total increase .....................................
Increase1% to 3% ........................
Increase4% to 10% ......................
Increase11% or more ...................
Increasenot sure how much .........
Mean ....................................................
Median.................................................

1112/15
3
62
35
9
11
12
3
4.2
-0.3

Comparative data for August 2010 comes from a survey conducted for NBC News and the Wall Street Journal.

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES


November/December 2015

10a.

Study #11530d--page 7
CNBC AAES Fourth Quarter Survey

Over the next twelve months, do you expect that the cost of living--that is, what you pay for everyday goods
and services--will increase, decrease, or stay about the same? [226]

(ASK ONLY OF RESPONDENTS WHO SAY "INCREASE" IN Q.10a.)


10b.
If you had to give your best estimate, by what percentage do you think the price of everyday goods and
services will increase in the next twelve months? Please use only whole numbers, without any decimals .
[227-229]
(ASK ONLY OF RESPONDENTS WHO SAY "DECREASE" IN Q.10a.)
10c.
If you had to give your best estimate, by what percentage do you think the price of everyday goods and
services will decrease in the next twelve months? Please use only whole numbers, without any decimals.
[230-232]

10/15
2
29
69
21
15
15
14
4
7.0
2.6

6/15
1
22
77
27
17
13
15
5
7.2
2.8

1112/14
3
34
63
21
15
12
10
5
5.0
2.0

3/14
1
23
76
21
18
18
14
5
6.5
3.6

12/13
2
29
69
18
18
16
11
6
5.5
2.8

9/13
1
22
77
23
18
15
15
6
7.3
3.3

6/13
1
18
81
19
19
18
18
7
8.2
4.3

3/13
1
19
80
23
19
14
17
7
8.0
3.8

11/12
2
27
71
19
18
16
11
7
6.2
2.8

Decrease .......................................
Stay the same ...............................
Total increase
Increase1% to 3%....................
Increase4% to 5%....................
Increase6% to 10%..................
Increase11% or more ..............
Increasenot sure how much .....
Mean ...............................................
Median ............................................

9/12
2
21
77
15
18
20
17
7
8.5
4.4

5/12
2
22
76
19
21
14
14
8
7.0
4.0

3/12
2
16
82
12
19
21
21
9
9.7
4.8

11/11
2
27
71
19
19
13
12
8
6.0
2.8

6/11
2
18
80
16
18
20
19
7
9.0
4.5

3/11
1
12
87
12
18
23
28
6
12.1
6.6

10/10
3
32
65
13
16
15
16
5
7.9
3.0

12/09
2
27
71
15
18
17
15
6
6.9
3.9

12/08
6
36
58
9
14
13
14
8
5.8
2.2

Decrease .......................................
Stay the same ...............................
Total increase
Increase1% to 3%....................
Increase4% to 5%....................
Increase6% to 10%..................
Increase11% or more ..............
Increasenot sure how much .....
Mean ...............................................
Median ............................................

9/08
5
22
73
13
18
17
18
7
7.3
4.2

6/08
1
8
91
9
21
23
27
11
11.4
7.5

2/08
2
18
80
17
21
18
17
7
8.2
4.3

12/07
2
18
80
19
21
19
12
9
6.4
4.1

10/07
1
20
79
20
22
16
12
9
6.9
3.7

6/07
1
19
80
22
23
17
10
8
7.1
3.7

Decrease .......................................
Stay the same ...............................
Total increase
Increase1% to 3%....................
Increase4% to 5%....................
Increase6% to 10%..................
Increase11% or more ..............
Increasenot sure how much .....
Mean ...............................................
Median ............................................

1112/15
2
39
59
18
16
11
10
4
5.3
1.8

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES


November/December 2015
11a.

Study #11530d--page 8
CNBC AAES Fourth Quarter Survey

Do you expect the value of your home to increase, decrease, or stay about the same over the next twelve
months? If you do not own your home, please just say so. [233]

(ASK ONLY OF RESPONDENTS WHO SAY "INCREASE" IN Q.11a)


11b.
If you had to give your best estimate, by what percentage do you expect the value of your home to increase
over the next twelve months? Please use only whole numbers, without any decimals. [234-236]
(ASK ONLY OF RESPONDENTS WHO SAY "DECREASE" IN Q.11a)
11c.
If you had to give your best estimate, by what percentage do you expect the value of your home to decrease
over the next twelve months? Please use only whole numbers, without any decimals. [237-239]
HOMEOWNERS

Own Their Home


Decrease ..........................................
Stay the same ..................................
Total increase ....................................
Increase1% to 4%.......................
Increase5% to 9%.......................
Increase10% or more .................
Increasenot sure how much ........
Mean .....................................................
Median..................................................

Own Their Home


Decrease ..........................................
Stay the same ..................................
Total increase ....................................
Increase1% to 4%.......................
Increase5% to 9%.......................
Increase10% or more .................
Increasenot sure how much ........
Mean .....................................................
Median..................................................

Own Their Home


Decrease ..........................................
Stay the same ..................................
Total increase ....................................
Increase1% to 4%.......................
Increase5% to 9%.......................
Increase10% or more .................
Increasenot sure how much ........
Mean .....................................................
Median..................................................
1

1112/15

6/15

3/15

1112/14

9/14

6/14

3/14

12/13

9/13

7
57
36
11
9
11
5
2.3
-0.3

8
52
40
13
13
12
2
2.2
-0.2

8
60
32
10
9
10
3
2.4
-0.3

6
60
34
10
10
11
3
2.8
-0.6

9
63
28
7
9
10
2
1.7
-0.7

9
55
36
10
11
11
4
2.2
-0.3

10
59
31
10
8
10
3
2.0
-0.3

10
56
34
6
14
11
3
2.2
-0.6

14
54
32
10
9
9
4
0.8
-0.3

6/13

3/13

11/12

9/12

5/12

3/12

11/11

6/11

3/11

14
48
38
9
11
15
3
3.1
-0.3

13
54
33
10
10
10
3
1.6
-0.3

13
63
24
9
5
6
4
0.1
-0.4

19
54
27
7
7
10
3
0.5
-0.4

16
62
22
6
6
7
3
0.4
-0.9

20
58
22
6
5
9
2
-0.1
-0.5

20
65
15
4
3
5
3
-0.5
-0.5

30
55
15
4
3
6
2
-1.6
-0.6

24
58
18
5
5
6
2
-1.2
-0.5

10/10

12/09

12/08

9/08

6/08

2/08

12/07

10/07

3/07

21
60
19
6
4
6
3
-0.6
-0.5

20
59
20
4
6
8
3
-0.3
-0.5

22
61
17
4
5
5
3
-1.6
-0.5

20
56
24
6
7
9
2
-0.3
-0.5

23
54
23
5
6
9
3
-0.2
-1.0

20
54
26
5
8
9
4
-0.3
-0.5

16
50
34
6
9
13
6
2.2
0

11
49
40
8
9
17
6
3.9
0

9
43
48
12
13
19
4
4.0
0

Results shown among respondents who own their home, consisting of 77% in 12/15, 74% in 6/15, 71% in 3/15, 83% in 11-12/14, 72% in 9/14, 80%
in 6/14, 77% in 3/14, 76% in 12/13,78% in 9/13, 77% in 6/13, 74% in 3/13, 74% in 11/12, 77% in 9/12, 76% in 5/12, 77% in 3/12, 77% in 11/11, 75% in
6/11, 78% in 3/11, 80% in 12/10, 83% in 10/10, 84% in 12/09, 77% in 12/08, 85% in 9/08, 86% in 6/08, 81% in 2/08, 82% in 12/07, 82% in 10/07, and
84% in 3/07.

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES


November/December 2015
12ab.

Study #11530d--page 9
CNBC AAES Fourth Quarter Survey

Do you have money invested in the stock market and mutual funds, including I-R-As and four-oh-one-Ks?
(IF RESPONDENT SAYS YES, ASK:) And is the value of these investments above or below fifty
thousand dollars?

Yes, Have Money invested


Above $50,000 ..........................
Below $50,000 ..........................
Not sure ....................................
No, no money invested ...............
Not sure/refused .......................

1112/15
54
28
19
7
44
2

10/15
54
30
18
6
43
3

6/15
47
26
15
6
49
4

3/15
49
26
17
6
49
2

1112/14
51
24
18
9
47
2

9/14
49
25
18
6
49
2

6/14
49
28
16
5
49
2

3/14
52
29
18
5
47
1

12/13
53
28
20
5
46
1

9/13
51
28
17
6
47
2

6/13
48
26
16
6
50
2

3/13
55
29
20
6
43
2

11/12
51
25
21
5
47
2

9/12
52
28
19
5
46
2

5/12
52
26
21
5
46
2

3/12
49
24
19
6
49
2

11/11
51
27
19
5
47
2

6/11
52
29
19
4
46
2

3/11
46
25
21
NA
47
7

12/10
47
27
20
NA
45
8

Less than $10,000 ...................................................


At least $10,000 but less than $50,000 ...................
At least $50,000 but less than $100,000 .................
At least $100,000 but less than $200,000 ...............
At least $200,000 but less than $300,000 ...............
At least $300,000 but less than $500,000 ...............
At least $500,000 but less than $1,000,000 ............
$1,000,000 or more .................................................
No, no money invested in the stock market .............
Not sure/refused ....................................................

10/10
7
13
11
7
3
2
1
1
44
11

12/09
8
13
8
8
2
2
3
2
42
12

12/08
8
14
9
9
4
4
1
1
42
8

[240-241]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES


November/December 2015
13ab.

Study #11530d--page 10
CNBC AAES Fourth Quarter Survey

In your opinion, would you say this is a good time or a bad time to be investing in the stock market? (IF
RESPONDENT SAYS "GOOD TIME OR BAD TIME," ASK:) Would you say it is a very (good time/bad
time) or just a somewhat (good time/bad time)?

Very good time ...............................


Just a somewhat good time ............
Just a somewhat bad time ..............
Very bad time .................................
Not sure ........................................
Total Good Time
Total Bad Time

1112/15
5
32
26
11
26
37
37

10/15
5
28
31
15
21
33
46

6/15
8
31
25
9
27
39
34

3/15
9
30
25
9
27
39
34

1112/14
12
29
22
8
29
41
30

9/14
7
24
29
11
29
31
40

6/14
9
27
26
13
25
36
39

3/14
10
29
25
14
22
39
39

Total Good Time


Total Bad Time

12/13
9
29
27
12
23
38
39

9/13
8
30
26
13
23
38
39

6/13
10
26
23
15
26
36
38

3/13
9
31
26
13
21
40
39

11/12
7
24
30
17
22
31
47

9/12
7
23
30
18
22
30
48

5/12
4
26
33
19
18
30
52

3/12
7
24
33
16
20
31
49

Total Good Time


Total Bad Time

11/11
7
22
31
22
18
29
53

6/11
7
24
33
17
19
31
50

3/11
8
27
31
15
19
35
46

12/10
7
28
31
15
19
35
46

10/10
6
31
31
20
12
37
51

12/09
12
29
24
24
11
41
48

12/08
15
23
22
30
10
38
52

10/07
13
36
18
9
24
49
27

14.

[242-243]

Nationally, gas prices are lower now than they were a year ago. Are you doing any of the following things
specifically because gas prices are lower?
THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE

Paying down more debt ...................................................


Putting more money into savings......................................
Spending more on other things.........................................
Driving more in general3 ...................................................
Traveling by car for the holidays .......................................
You are not doing any of these things as a result of
lower gas prices (VOL) ...................................................
Not sure ..........................................................................
1

1112/15
15
14
14
13
7

10/15
18
19
15
14
NA

6/15
19
12
13
13
NA

3/151
25
15
17
11
NA

1112/142
12
13
8
10
NA

50
2

45
2

49
4

42
2

61
4

In March 2015 the question was phrased, Nationally, gas prices are lower now than they were six months ago.
In November-December 2014 the question was phrased, Nationally, gas prices have decreased recently.
3
Prior to November-December 2015 the item was phrased, Driving more.
2

[244]
>

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES


November/December 2015

Study #11530d--page 11
CNBC AAES Fourth Quarter Survey

Now I have a few more questions for you about shopping.


15a.

How much shopping do you do online--a lot, a fair amount, just some, very little, or none at all?

A lot of shopping ...............................


A fair amount of shopping .................
Just some shopping ..........................
Very little shopping ............................
No shopping at all .............................
Not sure ..........................................
Total A Lot/Fair Amount
Total Very Little/None At All

1112/15
15
21
17
26
21
36
47

CONTINUE

Skip to Q.16a

9/14
9
13
18
32
28
22
60

12/13
13
20
19
26
22
33
48

11/12
10
18
15
25
32
28
57

11/11
11
16
17
24
32
27
56

12/10
10
15
16
26
33
25
59

[245]

(ASK ONLY OF RESPONDENTS WHO SAY "A LOT," "A FAIR AMOUNT," "JUST SOME," OR "VERY LITTLE"
IN Q.15a.)
15b.
When you are shopping online, how often do you search for items on, or check prices at Amazon--always,
most of the time, sometimes, rarely, or never?

Always ..............................................
Most of the time ................................
Sometimes .......................................
Rarely ...............................................
Never ................................................
Not sure ..........................................
Non-online shoppers (Q.15a) ...........

All
Adults
19
20
21
9
10
21

All Online
Shoppers
24
25
26
11
13
1
NA

[246]

(ASK ONLY OF RESPONDENTS WHO SAY "A LOT," "A FAIR AMOUNT," "JUST SOME," OR "VERY LITTLE"
IN Q.15a.)
15c.
And when you are shopping online, how often do you make a purchase from Amazon--always, most of the
time, sometimes, rarely, or never?

Always ...............................................
Most of the time.................................
Sometimes ........................................
Rarely................................................
Never ................................................
Not sure ..........................................
Non-online shoppers (Q.15a) ............

All
Adults
3
19
32
13
12
21

All Online
Shoppers
4
24
40
17
15
NA

[247]
CONTINUE

Skip to Q.16a

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES


November/December 2015

Study #11530d--page 12
CNBC AAES Fourth Quarter Survey

(ASK ONLY OF RESPONDENTS WHO SAY "ALWAYS," "MOST OF THE TIME," "SOMETIMES," OR "RARELY"
IN Q.15c.)
15d.
When it comes to shopping on Amazon, how important is each of the following things to you--extremely
important, pretty important, somewhat important, not that important, or not important at all?
THIS TABLE HAS BEEN RANKED BY THE PERCENTAGE WHO SAY EXTREMELY OR PRETTY IMPORTANT

Total
Important

Extremely
Important

Pretty
Important

Somewhat
Important

Not That
Important

Not
Important
At All

Not
Sure

76

13

56

24

16

The level of security Amazon provides


for your personal information
89
All Amazon shoppers ..............................................
The prices of products
80
All Amazon shoppers ..............................................
The selection of products
73
All Amazon shoppers ..............................................
The ease of navigating and getting
around the site
70
All Amazon shoppers ..............................................
The costs for shipping.
69
All Amazon shoppers ..............................................
Its subscription membership program,
Amazon Prime
29
All Amazon shoppers ..............................................

[253]
[249]
[248]
45

28

21

38

32

22

[251]
[250]
43

26

21

17

12

16

17

32

[252]

Now I would like to ask you a few more questions about holiday season gift-giving.
17.

Some people like to give physical ITEMS such as a gift card, cash, clothing, or an electronic device, while
others prefer giving EXPERIENCES, such as travel, a day at the spa, or concert tickets. Of the gifts you plan
on giving this holiday season, how many will be ITEMS and how many will be EXPERIENCES?
Most will be items ...................................................................
More will be items, but some will be experiences...................
About evenly split ..................................................................
More will be experiences, but some will be items...................
Most will be experiences ........................................................
I do not plan on giving any gifts this year (VOL) ..................
Not sure ...............................................................................
Total More Items
Total More Experiences

18.

62
12
13
2
3
5
3
74
5

[257]

And, assuming they are worth the same amount, what kind of gift would you prefer to receive yourself--a
physical ITEM, such as a gift card or electronic device, or an EXPERIENCE, such as a day at the spa or
concert tickets, or do you not have a preference either way?
Prefer items .............................................
Prefer experiences ...................................
Do not have a preference either way ......
I do not want any gifts (VOL) .................
Not sure ................................................

35
25
36
2
2

[258]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES


November/December 2015
19.

Study #11530d--page 13
CNBC AAES Fourth Quarter Survey

If you could give a friend or family member one share of a company's stock as a holiday gift, which one of
the following companies would you choose?
THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE

Apple ........................................................
Google ......................................................
Amazon .....................................................
Wal-Mart ...................................................
Netflix .......................................................
Microsoft ...................................................
Starbucks .................................................
Facebook...................................................
Ford ..........................................................
Delta Airlines .............................................
Other (VOL) ............................................
Not sure ...................................................

20
15
12
11
7
7
5
4
4
3
5
7

[259-260]

FACTUALS: Now I am going to ask you a few questions for statistical purposes only.
F1.

Are you currently registered to vote?


Yes, registered .................................
No, not registered .............................
Not sure ..........................................

F2.

What is the last grade that you completed in school?


Grade school ...........................................................
Some high school ....................................................
High school graduate ...............................................
Some college, no degree .........................................
Vocational training/2-year college............................
4-year college/bachelor's degree .............................
Some postgraduate work, no degree.......................
2-3 years postgraduate work/master's degree .........
Doctoral/law degree.................................................
Not sure/refused .....................................................

F3.

[268]

88
11
1

[269-270]

1
6
25
17
11
24
2
10
3
1

Generally speaking, do you think of yourself as a Democrat, a Republican, an independent, or something


else? (IF RESPONDENT SAYS "DEMOCRAT" OR "REPUBLICAN," ASK:) Would you call yourself a
strong (Democrat/Republican) or not a very strong (Democrat/Republican)? (IF RESPONDENT SAYS
"INDEPENDENT," ASK:) Do you think of yourself as closer to the Republican Party, closer to the
Democratic Party, or do you think of yourself as strictly independent? (IF RESPONDENT SAYS
"SOMETHING ELSE," ASK:) Do you think of yourself as closer to the Republican Party, closer to the
Democratic Party, do you think of yourself as strictly independent, or do you think of yourself as something
else? What do you think of yourself as?
Strong Democrat ......................................................................
Not very strong Democrat .........................................................
Independent/something else/closer to Democratic Party ..........
Strictly independent ..................................................................
Independent/something else/closer to Republican Party ..........
Not very strong Republican ......................................................
Strong Republican ....................................................................
Something else .........................................................................
Not sure ..................................................................................
Total Democratic
Total Republican

20
15
6
15
10
10
13
5
6
41
33

[271-275]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES


November/December 2015

Study #11530d--page 14
CNBC AAES Fourth Quarter Survey

F4ab. Thinking about your general approach to issues, do you consider yourself to be liberal, moderate, or
conservative? (IF RESPONDENT SAYS "LIBERAL" OR "CONSERVATIVE," ASK:) Do you consider yourself to be
very (liberal/conservative) or somewhat (liberal/conservative)?
Very liberal ........................................
Somewhat liberal...............................
Moderate ...........................................
Somewhat conservative ....................
Very conservative..............................
Not sure ..........................................
Total Liberal
Total Conservative

F5.

[319-320]

8
15
31
24
14
8
23
38

If you added together the yearly income of all the members of your family who were living at home last year,
what would the total be? I'm going to read some income ranges, please stop me when I reach the range for
your family--less than ten thousand dollars, between ten thousand dollars and twenty thousand dollars,
between twenty thousand dollars and thirty thousand dollars, between thirty thousand dollars and forty
thousand dollars, between forty thousand dollars and fifty thousand dollars, between fifty thousand dollars
and seventy-five thousand dollars, between seventy-five thousand dollars and one hundred thousand
dollars, between one hundred thousand dollars and two hundred thousand dollars, or more than two
hundred thousand dollars?
Less than $10,000 .......................................
Between $10,000 and $20,000 ....................
Between $20,000 and $30,000 ....................
Between $30,000 and $40,000 ....................
Between $40,000 and $50,000 ....................
Between $50,000 and $75,000 ....................
Between $75,000 and $100,000 ..................
Between $100,000 and $200,000 ................
More than $200,000 .....................................
Not sure/refused ........................................

5
6
9
12
8
13
11
16
5
15

[321-322]