SHEILA HIEBER

Talented, results-driven marketing professional with a proven record of accomplishment in

planning and leading comprehensive marketing strategies in support of business goals and
objectives. Demonstrated success-driving growth in targeted markets through implementation of
key projects. Have solid leadership skills with ability to build and guide top-performing crossfunctional teams. Adept at communicating with management, vendors and internal departments
coordinating overall product line success.

Strategic global market planning

Business performance tracking
Analysis, reporting and forecasting
Direct marketing programs
Support sales and promotions

Worldwide training program developer

Deliver strong go-to-market
Budget preparation/administration
Strong collaborator and influencer in
cross-functional team

PROFESSIONAL EXPERIENCE

Onyx Graphics, Inc. ~ Salt Lake City, UT

2013-present
International Product Manager
Provide global product management leadership for RIP software in the wide-format printing
industry. Ensure projects follow production timelines and budgets, to deliver quality on-time
products working with R&D team in Agile and SCRUM sprints. Deliver a consistent, product
message to our reseller and OEM channel. Set global pricing for RIP and print workflow
solutions and maintain the product line from ideation through end-of-life. Currently strategizing
for a subscription product introduction.
Merit Medical Systems, Inc. ~ South Jordan, UT
2008-2012
Senior Product Manager
Lead product manager for an $80M annual business delivering new product development for
fluid management administration in the interventional cardiology lab. Provided strategic vision
for the business unit, strategic marketing plan, budgeting, forecasting, and performance
analysis. Drove ideation for next generation of products by administering market research
surveys and using customer visits and clinician input to uncover customer needs.
Restore Wellness ~ Bloomington, IN
2007-present
Massage Therapist, Owner
Private therapeutic massage practice specializing in sports therapy addressing the needs of
conditioned athletes. Additional focus is placed on clients with specific issues such as shoulder,
back and hip conditions. Relieving stress to the human body through the use of hands on
therapy along with healing stones and heat therapy. Strong understanding of the uses for
aromatherapy in relationship to specific client needs.
Cook Medical, Inc. ~ Bloomington, IN
2002-2007
Global Product Manager
Managed business development, marketing, training and sales in both foreign and domestic
markets for an implantable biologic material. Established and worked directly with key opinion
leaders on clinical studies and protocols for new technologies.

Sheila Hieber page 2

Indiana University Press ~ Bloomington, IN
1999-2002
Marketing Manager
Developed strategic advertising plan that effectively reached an international market of scholars,
libraries, educational institutions and individuals. Executed the launch of high-profile fundraising
and special events in the community and on a national level to increase the public image and
awareness of the Press.
National Tooling & Machining Association ~ Indianapolis, IN
1992-1999
Executive Director
Doubled revenue by creating an Associate Membership program that double overall
membership. Developed and facilitated program curriculum with local university to develop
machining apprenticeship programs that were marketed to Indiana companies along with the
cooperation of the Indianapolis Mayors office. Wrote a successful grant proposal in
collaboration for the apprenticeship program, which resulted $1M in funding from the federal
government that provided apprenticeship scholarships for minorities.
First of America Bank ~ Indianapolis, IN
1989-1992
Operations Administrator
Developed marketing analysis of branch transactions illustrating monthly financial performance.
Supported branch administration and day-to-day function for the Senior Vice President of
Operations.
Macys Department Store ~ Indianapolis, IN
1986-1989
Assistant Marketing Manager Direct Mail
Planned and maintained annual direct mail retail advertising budget. Bid, hired, coordinated and
assessed services from photographers, offset printers, color separators and mailing companies.
Supervised, coordinated and monitored each phase of production. Analyzed sales figures from
regional stores and determined effectiveness of marketing campaigns.
American Express ~ South Korea; Japan; and Okinawa
1983-1986
Regional Marketing Manager
Maximized Department of Defense annual contract income by developing, implementing and
controlling effective marketing and training programs. Established working relationship with local
media and community leaders. Conducted marketing audits to insure uniformity in sales and
customer relations. Created and conducted training for international sales staff.
EDUCATION
Salt Lake Community College: AS Business in progress
Northern Lights School of Massage: State of Indiana Licensed - 2007