TOYOTA RETAIL SALES

(INCLUDES FLEET & HAWAII)

March, 2010

----- CURRENT MONTH ----- -- CALENDAR YEAR TO DATE --

DSR % DSR %
2010 2009 CHG 2010 2009 CHG

YARIS 4,699 5,888 -23.3 12,513 15,107 -16.1

COROLLA 29,623 22,257 28.0 63,740 59,598 8.4
CAMRY 36,251 25,783 35.2 68,595 67,199 3.5
VENZA 5,227 3,695 36.0 12,205 7,404 67.1
AVALON 3,124 2,175 38.1 4,800 6,394 -23.9
PRIUS 11,786 8,924 27.0 28,238 24,277 17.9
SCION xB 1,630 2,090 -25.0 4,555 5,445 -15.2
SCION tC 1,118 1,545 -30.4 2,836 3,989 -27.9
SCION xD 763 1,027 -28.6 2,182 2,850 -22.4
TOTAL TOYOTA DIV. PASS. CAR 94,221 73,385 23.5 199,664 192,265 5.3
ES 3,860 3,225 15.1 9,132 8,771 5.5
HS 1,494 0 N/A 3,453 0 N/A
LS 894 852 0.9 2,785 2,456 14.9
SC 30 78 -63.0 81 227 -63.8
GS 645 625 -0.8 1,662 2,118 -20.5
IS 3,137 2,432 24.0 7,331 6,979 6.5
TOTAL LEXUS PASS. CAR 10,060 7,212 34.1 24,444 20,551 20.6
TOTAL TOYOTA PASS. CAR 104,281 80,597 24.4 224,108 212,816 6.7
SIENNA 7,775 7,807 -4.2 14,390 19,667 -25.8
RAV4 25,781 11,899 108.3 40,474 28,331 44.8
FJ CRUISER 1,229 1,083 9.1 3,851 5,295 -26.3
4RUNNER 4,108 1,650 139.4 10,087 6,763 51.2
HIGHLANDER 11,953 5,404 112.7 20,046 16,169 25.7
LAND CRUISER 174 163 2.6 439 448 -0.7
SEQUOIA 1,177 2,181 -48.1 2,542 5,379 -52.1
TOTAL SUV 44,422 22,380 90.9 77,439 62,385 25.8
4X2 TACOMA 4,761 4,778 -4.2 12,233 12,668 -2.1
4X4 TACOMA 4,680 4,666 -3.6 12,280 12,269 1.4
TOTAL TACOMA 9,441 9,444 -3.9 24,513 24,937 -0.4
TUNDRA 10,785 5,547 87.0 20,157 18,349 11.3
TOTAL PICKUP 20,226 14,991 29.7 44,670 43,286 4.6
TOTAL TOYOTA DIV. LT TRUCK 72,423 45,178 54.1 136,499 125,338 10.4
LX 314 289 4.5 850 898 -4.1
GX 1,785 561 205.9 4,787 1,705 184.6
RX 8,060 6,177 25.5 19,442 18,915 4.2
TOTAL LEXUS LIGHT TRUCK 10,159 7,027 39.0 25,079 21,518 18.1
TOTAL TOYOTA LIGHT TRUCK 82,582 52,205 52.1 161,578 146,856 11.5
TOTAL TOYOTA DIV. 166,644 118,563 35.1 336,163 317,603 7.3
TOTAL LEXUS 20,219 14,239 36.5 49,523 42,069 19.3
TOTAL TOYOTA 186,863 132,802 35.3 385,686 359,672 8.7
MEMO:
DOM. COROLLA 29,121 17,888 56.5 61,913 46,530 34.9
DOM. CAMRY 36,028 25,294 37.0 68,022 65,881 4.6
DOM. RAV4 6,800 2,814 132.4 10,786 5,026 117.5
DOM. HIGHLANDER 10,210 0 N/A 15,278 0 N/A
DOM. PICKUP 20,226 14,991 29.7 44,670 43,286 4.6
DOM. RX 1,150 3,432 -67.8 9,858 11,907 -16.1

SELLING DAYS 26 25 74 75
 TOYOTA RETAIL SALES
(INCLUDES FLEET & HAWAII)
March, 2010

----- CURRENT MONTH ----- -- CALENDAR YEAR TO DATE --

DSR % DSR %
2010 2009 CHG 2010 2009 CHG

TOYOTA DIV. IMPORT CAR 20,721 24,333 -18.1 52,724 66,056 -19.1
LEXUS IMPORT CAR 10,060 7,212 34.1 24,444 20,551 20.6
TOYOTA DIV NA BUILT CARS 73,500 49,052 44.1 146,940 126,209 18.0
TOTAL TOYOTA CARS 104,281 80,597 24.4 224,108 212,816 6.7

TOYOTA DIV. IMPORT LT TRUCK 26,235 17,385 45.1 48,833 51,980 -4.8
LEXUS IMPORT LT TRUCK 9,009 3,595 141.0 15,221 9,611 60.5
TOYOTA DIV NA BUILT LT TRUCK 46,188 27,793 59.8 87,666 73,358 21.1
LEXUS NA BUILT LT TRUCK 1,150 3,432 -67.8 9,858 11,907 -16.1
TOTAL TOYOTA LT TRUCK 82,582 52,205 52.1 161,578 146,856 11.5

SPORT UTILITY VEHICLES 53,352 28,324 81.1 98,667 78,608 27.2

Memo: Lexus Sport Utility 10,159 7,027 39.0 25,079 21,518 18.1

SMALL VANS 7,775 7,807 -4.2 14,390 19,667 -25.8

PICKUPS 20,226 14,991 29.7 44,670 43,286 4.6

* NORTH AMERICAN BUILT VEHICLES

COROLLA 29,121 17,888 56.5 61,913 46,530 34.9
CAMRY 36,028 25,294 37.0 68,022 65,881 4.6
VENZA 5,227 3,695 36.0 12,205 7,404 67.1
AVALON 3,124 2,175 38.1 4,800 6,394 -23.9
SIENNA 7,775 7,807 -4.2 14,390 19,667 -25.8
RAV4 6,800 2,814 132.4 10,786 5,026 117.5
HIGHLANDER 10,210 0 N/A 15,278 0 N/A
PICKUP 20,226 14,991 29.7 44,670 43,286 4.6
SEQUOIA 1,177 2,181 -48.1 2,542 5,379 -52.1
RX 1,150 3,432 -67.8 9,858 11,907 -16.1
TOTAL 120,838 80,277 44.7 244,464 211,474 17.2
N.A. VEHICLES % OF TOTAL 64.7% 60.4% 63.4% 58.8%

SELLING DAYS 26 25 74 75
DSR = DAILY SELLING RATE