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INTRODUCTION
Amazon.com is an online retail sales industry that has gained increased popularity.
Online shopping is a click away with easy access and a great variety of items to shop for. From
the accounting perspective I have analyzed Amazons ability to pay what they owe, how well
sales are going, how profitable it is, and how their stock is doing. The financial statement,
balance sheet, and income statements for the years 2011 and 2012 were analyzed.
ABILITY TO PAY CURRENT LIABILITIES
A couple of different ratios are used to determine how likely a business is going to be
able to pay its debts, which are called liabilities. They can include accounts such as accounts
payable where money is owed because the company had to borrow some money. The chart
below includes four different ratios that are used to see a companys standing in how well it can
pay money owed. The working capital ratio indicates if a company has or does not have enough
current assets to cover its short-term debt. Current ratio measures the same thing as the working
capital. Amazons current ratio as of 2012 is of 1.12 and the industrys average is between 1 and
1.54. Therefore, it is doing okay. The cash ratio identifies if the company is able to pay its
liabilities with cash and it can be good to have a high ratio. The acid-test ratio goal is to see if the
company would be able to pay all its current liabilities if they came due today. Amazon would be
able to pay its current liabilities (debt due this year) if they were due today because it is higher
than 1. Also, the online retail industrys average is 1:82.
Ratio
Working Capital
Current Ratio
Cash Ratio
Acid-Test Ratio
2012
2294
1.12
.18
60.24
2011
2594
1.17
.29
52.63
Industry Average
1.54:1
1:82
Ratio
Inventory Turnover
Days sales in inventory
Gross profit percentage
Receivables turnover
Days sales in
2012
8.3
44
24%
20.9
17.7
2011
9.1
40.1
22%
23.1
15.8
receivables
2012
2011
Debt to total
assets
Debt to Equity
Times-InterestEarned
75%
69%
Industry
Averages
34%
3
5.23 times
2.3
15.18 times
52%
5.33 times
PROFITABILITY
Amazon is doing great at selling their products but when it comes to making a profit for
the year 2012 it faced some news. The profit margin ratio shows how much net income is earned
on every dollar. The average is at 2.87% and Amazon had a loss of profit on 2012 putting it at a
low -.06%.
Ratio
Profit Margin
Return on Assets
Asset Turnover
Return on Common
Stockholders Equity
Earnings per Share
2012
2011
-0.06
-.005
2.1 times
-49%
1.31
.08
2.2 times
8.63%
-.09
Industry
Average
2.87%
4.76%
1.66 times
11.39%
2012
2011
-2834.7
0%
0%
131.37
0%
0%
Industry
Average
47.17
CONCLUSION
Amazon is doing great in selling their products but is struggling in making a
profit. It suffered from a net loss. When it comes to paying current liabilities Amazon
is on top of it but when it comes to long-term liabilities the debt become harder to
pay off. Based on 2012, if someone was to invest on Amazon through the purchase
of stock it would be someone willing to take a risk.
Gisela Arellano
Accounting 1120