Академический Документы
Профессиональный Документы
Культура Документы
1. EXECUTIVE SUMMARY
The crowning glory of the company’s remarkable success is the fact that now it
has become a full fledged limited company i.e. GENXT Power India Ltd. It has
been always believed customer as an important stock holder in business.
Therefore consumer awareness is of prime importance to the organization. The
objective of the study was to know about the awareness of electric bikes among
the people and what is the perception of the users about the bikes is and to
explore how the sale of electric bike can be increased.
The data collected for the project was based on primary and secondary data. The
sample size selected for the survey was 100. The primary data collected through
questionnaire. The survey was conducted for 4 weeks and data was collected
from direct questionnaire and interview. The collected data was analyzed and
interpreted to obtain the conclusion by using graphical representation.
With increasing in air pollution in urban areas and scarcity of fuels Electric
Bikes is in great demand but it is not used by most of the people because of lack
of awareness. Thus the purpose of the study is to study the awareness level of
consumers towards E-Bikes and also the perception of the users. Thus by
creating awareness we can enhance the sales of Electric Bikes
SAMPLING DESIGN:
MAJOR FINDINGS
• It was found that most of the customers are not much satisfied with the
price of the product, and Price quoted by the companies has affected the
customer satisfaction to a great deal.
• It was found that most of the customers were satisfied with the mileage of
the Electric bikes and are convinced about the electric bike benefits and
were willing to refer it to their friends.
• It was found that most of the customers are not satisfied with after sales
service. It shows that customers are dissatisfied about after sale service.
• It was found that maximum number of the customers feel the speed of
the Electric bikes to be very low and were not satisfied with the current
speed of the bikes.
• It was found that most of the respondents feel that the factors such as
speed & power, battery life and appearance of Electric Bikes are the
main reasons for its lower market share.
MAJOR SUGGESTIONS:
• As most of the people prefer high speed the speed of the electric bikes
need to be improved so as to increase the sales of the E-Bikes.
Some of the respondents were not ready to fill the questionnaire and
some of them not ready to come out openly.
Also the sample size of 100 may not truly represent whole
population.
Marketing:
Awareness:
E-BIKE:
An Electric Bike or Scooter is a battery operated vehicle that is very economical
with low maintenance cost and zero pollution. Electric two wheelers use the
electrical technology of rechargeable battery that converts the electrical energy
into mechanical energy. The battery of an EV can be charged easily using a
power connection. There are many possible types of electric motorized bicycles
with several technologies available, varying in cost and complexity; direct-drive
and geared motor units are both used. An electric power-assist system may be
added to almost any pedal cycle using chain drive, belt drive, hub motors or
friction drive. The power levels of motors used are influenced by available legal
categories and are often limited to under 700 watts.
Electric bicycles use rechargeable batteries, electric motors and some form of
The energy costs of operating electric bicycles are small, but there can be
considerable battery replacement costs. Riding an electric bicycle to work or to
the store instead of taking a car has long term financial gains. Solar power is
possible when charging an electric bicycle.
WHY E-Bikes:
Global warming is a major concern all around and to save Mother Earth, there
are several policies, promises and pledges. With the ever increasing emission of
greenhouse gases, there is an increased fear of environment pollution at every
step. With modern technology and innovation, transportation and
communication have undergone a paradigm shift. Along with this, we are also
experiencing the negative effects of industrialization in the form of global
warming. Under these circumstances, when there are traffic jams, when you
need to run an errand at an odd hour of the day, when you need to go to
workplace quickly, you stumble and fumble as there are so many vehicles
emitting soot and CO2 polluting the air incessantly. With increased number of
fossil-fuel dependent vehicles, they not only add to greater level of pollution but
are also leading to depletion of fuel resource. It is here that automobile
companies felt the need to innovate motorized vehicle that will get charged
through electricity and will not be depending on fossil fuels.
pollution. The only thing required is to keep this bike charged with a battery.
Electric bike manufacturing is considered as a grass root movement away from
fossil fuels.
Definitely, electric bikes are not the only answer to our environment problem,
but it definitely will help us to treat environment better. These electric bikes will
not make pollution worse and that makes e bikes environmentally safe vehicle.
It can be charged with the help of inverter and generator too. In one
charge, these electric bikes can go up to 50km and has no tail pipe emissions. It
also makes no noise while under operation. The best part of electric vehicles is
that they can be run with no registration and license.
In the manufacture and production of electric bikes, the main constraint is the
battery in the bumpy roads. Batteries get deteriorated at a fast rate due to
excessive current fluctuation. Batteries need frequent replacement and that is
the greatest concern for the most Indian companies who manufacture these
electric bikes. The replacement cost of the batteries hover around Rs. 5000, but
otherwise the maintenance cost of electric bikes is almost negligible.
There is a growing market potential of electric bikes in India; however, speed
might not be the attractive feature of these e-bikes, they will cater you to run the
short distances maybe home to office or home to college; but these are safer
vehicles with benefit of almost no pollution. So instead of kicking a 100 cc
motorbike, just press the start button of electric bike and vroom your way
friendly on the roads.
It is evident that electric bikes can reduce the air pollution. But there are also
some environmental problems caused due to these electric bikes. Disposal of
worn out batteries can be a cause of major concern for environmentalists. If this
can be addressed, electric bikes can definitely reduce environment pollution.
Weight of the
75 kgs 84 kgs
scooty
Range (Kms) /
65/ Charge 50 / Ltr.
Litre of Petrol
Cost of Fuel :
Rs. 0.06 Rs. 2.00
Rs/Km
Cost of Fuel -
Power over 1.800.00 33000
30,000 Kms in Rs
Rs
Battery
Replacement 10000 set of 4 --
over 30,000 Kms, batteries N.A. --
Rs
Total Expense
towards fuel for 12,800.00 42,000.00
30,000 Kms, Rs
Cost of Scooter
Ex Showroom 29980 32,000.00
(Rs)
Registeration
--N.A.-- 620
(Rs)
Registeration Tax
--N.A.-- 2,480.00
(Rs)
Total Investment
30,558.00 36,009.00
on Scooter (Rs)
Total Investment
+ Running cost
43,358.00 78,009.00
for 30,000 Kms
(Rs)
10
Electric bikes or scooters, light in weight, trendy, efficient and eco-friendly, are
becoming potent alternative to the conventional two-wheelers and the Electric
two-wheeler industry in India is developing at rapid speed.
Have a look at the unavoidable advantages of Electric Bikes and Scooters :
11
12
3. INDUSTRY PROFILE:
The face of auto industry that was redefined with the invention of fuel-efficient
four-stroke engine technology is all set to see dawn of a new era in two-wheeler
industry. It's not petrol or diesel or any other fuel, but its electricity that have
initiated a revolution in two-wheeler industry in India.
Indian two-wheeler industry has embraced the new concept of Electric Bikes
and Scooters that are very popular mode of personal transport in the developed
countries like America, Japan and China. With the rising cost of fuel at
International and national level, increasing levels of pollution and congestion in
transport system specially in Urban areas, higher running and maintenance cost
of vehicle, the electrically charged bikes or scooters have very bright future in
area of personal transportation.
“It is estimated that India’s fossil fuel dependency on other countries currently
from 70% to 82% in 2012. If we can have three lakh Electric Vehicles on the
roads by 2020, including three-wheelers, cars, and scooters, this could result in
a reduction of over 16 lakh metric tons of CO, NOx and HC by 2020
, savings of over Rs 3,700 crore in foreign exchange and significant health costs
savings”
Economic conditions around the world have been very encouraging.
Global growth is increasing year by year .While the Chinese economy is
13
growing at around 10% without any signs of slow down, the Indian economy is
also continuing to grow at more than 8%. In the coming years, and Indian
economy will be booming owing to the heavy demand on infrastructure. Energy
sector is growing by leaps and bounds as it is receiving the highest attention of
both the State Governments and Central Government.
14
Economic and environmental forces are frequently pitted against each other
and many a times the financial cost of environmentally friendly technologies
and goods is so high that one has to strike a balance or look for Government
subsidies. Our Electric Vehicles are unique in this aspect as they are not only
economical but also environment friendly.
Most People are not aware of how long electric bicycles have been around you
might think its something new since the recent fuel shortage and cost spikes we
all hate, or even because of Global Warming and the whole go green awareness.
But not true although it might be one reason for their recent surge in popularity
also the technology has improved 10 fold.In the 1890s, electric bicycles were
documented within various U.S. patents. For example, on 31 December 1895
Ogden Bolton Jr. was granted U.S. Patent 552,271 for a battery-powered
bicycle with “6-pole brush-and-commutator direct current (DC) hub motor
mounted in the rear wheel.” There were no gears and the motor could draw up
to 100 amperes (A) from a 10-V battery.
15
16
17
Indian manufacturers of electric bikes, or e-bikes, are gearing up for what they
call a second wave of growth for these “plug and ply” bikes. They say they are
on the verge of launching faster versions of their bikes and this would blunt the
edge of traditional two-wheeler bikes in the country. Electric bikes operate on a
18
chargeable battery and do not require petrol to operate.All the e-bikes today do
not require registration or license. This means they have to follow certain
statutory norms that specify that the speed of such two-wheelers should not be
more than 25kmph.
“Some of the e- bikes companies are now all set to launch a new e-bike—that
would have an engine of 750 watts, compared with 250 watt engines that
existing e-bikes have. It would require registration and license to ride and the
average speed would be 35-40 kmph. This would help explode the demand for
e-bikes in India,” says Avinash Bhandari, director of Ahmedabad-based
Electrotherm (India) Ltd one of the major Electric bikes manufacturers, He says
“The real game would begin when we launch our high powered engine e-bike to
compete with TVS Scooty Pep+ and Honda Activa”. Citing the reason for the
new models, Bhandari said that potential buyers were apprehensive as they
believed that a scooter has to look like a scooter and must carry more weight at
higher speeds. “To a common user, performance and affordability is important.
It does not matter what fuel is being used or no fuel is being used,” he added.
Ganesh Mahalingam, managing director of Ultra Motors Co., another entity that
manufactures e-bike in joint venture with Hero Electric of Hero Cycles group,
says that they too are working on a faster electric vehicle that would have a
speed of about 50-70kmph. “It would take us six more months but remember
that the electric bike market has come of age only in last six months as, unlike
in the west where e-bike is a lifestyle product and for some an environment
friendly technology, in India it is an economical mode of transportation.
Primarily it is an aam admi (common man) vehicle as it is 10 times cheaper to
operate an electric two-wheeler that the traditional petrol bike,” Mahalingam
said.
19
Hero Cycles Ltd, like Electrotherm, launched its range of Hero electric ultra-
powered electric two-wheelers in seven variants of e-bikes and e-scooters
branded as Hero Electric and priced between Rs14,300 and Rs19,000. The e-
scooters are in the range of Rs22,000-28,000. With no organized body to
represent these manufacturers, industry players guess that there are between 75
and 80 players manufacturing e-bikes in India.
Still, key hurdles remain for the e-bike industry.One of the major issues is that
many small players are flooding the markets with a product that doesn’t meet
statutory requirements. “They are not supposed to have a speed of over 25kmph,
but many do as they use a motor of higher capacity. Some of them launch their
vehicle and also give warranty but do not have adequate dealer or service
network. They also do not have spare parts. All this creates a very negative
image in the minds of people and can badly affect the growth of this industry in
the medium and long run,” claims Bhandari.
Electric bike manufactures are hoping that the creation of a strong dealer
network and service support will help make a dent in the conventional two-
wheeler market.
20
4. COMPANY PROFILE:
The crowning glory of the company’s remarkable success is the fact that now it
has become a full fledged limited company i.e GENXT Power India Ltd. It has
been always believed customer as an important stock holder in business.
Therefore consumer awareness is of prime importance to the organization. The
objective of the study was to know about the awareness of electric bikes among
the people and what is the perception of the users about the bikes and to explore
how the sale of electric bike can be increased
Genxt Power India Ltd, is a Mumbai based public limited company in the
business of manufacturing and marketing of electric vehicles. It has been in the
business of manufacturing and selling Electric Bikes since 2002. Main aim of
the company is to provide cost- effective, environmentally friendly, stress-free,
personal transport for work and recreation.
As one of the well-known and professional manufacturers and exporters of
electric bikes field, we are dedicated to producing the highest quality electric
bicycles and tricycles as well as top normal bicycles not electric, the company
uses only quality parts putting all our bikes together! Company is committed to
21
providing its customers with the best quality and after service which will lead to
our client's flourish development. Meanwhile, the company always focus on the
details and ready to make any slightest changes which are required to meet our
client's satisfaction. Because it deeply realize that the ability to dominate the
market for electric bicycles will be won in the small details. All the production
procedures strictly comply with ISO 9001-2000 standards.
The company has its own IPS Technology (Integrated propulsion system). The
company draws great strengths from its technological developments and patents
in the related fields.
Patents:
Genxt holds patents for ‘Lead Plastic Composite grid for Rechargeable Lead
Acid Accumulator (battery), ‘Inverter Circuit’, and ‘Rear Guard’ under Paris
Convention.
Battery Technology
The company possess Patents for Plastic grid Bi-Polar Batteries which are
designed to get charged to 90% of its capacity in about 20 minutes.
Charger Technology
The float cum boost technology has been used in our chargers so that when the
charger is connected to the battery the output first goes to the boost charging
mode and thus the battery will charge faster unlike that in a plain float charger.
22
Future Plans
The Company plans to introduce variants of electric vehicles in 2 and 3 wheeler
segment and also wish to foray in Hybrid vehicles.
Vision
“To create an economically viable, noise and pollution free environment with
the launch of battery powered Electric two wheeler and to be product leader
through the state of art manufacturing technologies & processes”
The Quality Is the Essence of Business; the Credibility Is the Way to Succes
Mission
Develop and provide metallurgical equipment, products and service at
competitive prices, integrating best manufacturing practices and providing
innovative and eco friendly technologies and products for the benefit of the
society.
Core Values:
• Business ethics
• Customer Focus
• Professional pride
• Mutual Respect
23
• Excellence in manufacturing
• Total quality
Corporate Objectives:
Customer Focus:
24
Dynamic Corporation:
o To develop an agile and effective organization which adopts and adapts to the
changes in business environment by continuously assessing the opportunities
and encashing them and evaluating the threats to mitigate them.
Performance:
o To improve on project execution time and cost to ensure long term viability.
o To operate and maintain the manufacturing facilities at par with the best-run
engineering and metallurgical companies in the world with respect to
productivity,equipment availability, operational reliability and product quality.
25
Financial Soundness:
Environment Protection:
26
PRODUCTS PROFILE:
27
28
AREA OF OPERATION:
GENXT POWER INDIA LTD is mainly situated in Mumbai. The company was
started in 2003 and it is gradually expanding nationally and globally. In
Karnataka the company markets it’s through the authorised consignee
Mahashoda Marketing, Hubli who market the bikes through Distributors
situated in Gadag, Dharwad, Bagalkot, Davangere, Shirsi etc and it is still
expanding its bases to other urban areas.
COMPETITORS:
29
ThePromoters
Mr. Laxmi Narayan Singh, age 43 years, comes from Science faculty. He has
25 years experience in the functional area of business development, marketing
and sales. He is extremely proficient, having worked with multinationals like
Pepsi, in devising marketing strategies, dealer network, budgets, targets, etc
30
Mrs. Kamini Kanekar, age 28 years, comes from Commerce faculty and has
about 10 years business experience. She is the main financial arm of the project
and comes from a business family from Surat.
AdvisoryPanel:
Mr. Kamlesh Mehta, age 45 years, B.Com, FCA, Senior Chartered Accountant
with 20 years experience in Corporate Audit, Taxation and allied matters.
31
32
Managers, they said, need to take account of all seven of the factors to be sure
of successful implementation of a strategy – large or small .the ot5hers crash
around you. Fail to pay proper attention to one of them it can bring the others
crashing around you. And the relative importance of each factor will vary over
time and you cannot always tell how that’s changing. Like a lot of these models,
there’s a good dose of common sense here, but the seven S framework is useful
way of checking that you have covered all the bases.
33
At the highest level, the framework illustrates that the management, structure
and strategy of an organization relates through a complex network of
interdependent factors within the organization, each of which is individually
and collectively important.
The 7S model is a tool for managerial analysis and action that provides a
structure with which to consider a company as a whole so that the organizations
problems may be diagnosed and a strategy may be developed and implemented.
The seven Ss is a framework for analyzing organizations and their effectiveness.
It looks at the seven key elements that make an organization successful or not.
34
these seven elements are needed to be associated and equally reinforced. If you
want to change restructuring, new processes, organizational merger, new
systems, change of leadership, then you will have to understand how
organizational elements are interrelated.
If you want to analyze the current situation and plan future situation, then you
can use the 7S model. When you use the model you can identify gaps and
inconsistencies between future and current situation. The whole books and
methodologies are dedicated to analyzing organizational strategy, improving
performance and managing change. This model is a good framework which
helps you to ask right questions. If you want to use this model then you will
require proper knowledge, skills and experience. You must have developed a
mind tools checklist and a medium to keep track of how the seven elements are
aligned with each other
DESCRIPTION
STRATEGY
35
In other words, the route that the organization has chosen for its future growth;
a plan an organization formulates to gain a competitive advantage.
STRUCTURE
SYSTEM
System includes:
• Innovation Systems.
36
A System is defined process or set of processes that link and orders activities to
enable work to be done and goals to be achieved. System in simpler words is the
formal and informal procedures including compensation systems, management
information systems and capital allocation systems that involve every day
activity.
STYLE
STAFF
37
SKILLS
SHARED VALUES
Shared values are what engender trust. Values are the identity by which a
company is known throughout its business areas. These values must be
explicitly stated as both corporate objectives and individual values. A shared
value is an essential characteristic or attribute promoted by the organization to
motive the behaviour of members of the organization.
STRUCTURE
FINANCE DEPARTMENT:
The company has employed well qualified and experienced accounting and
EDP professional on its roll for effective conduct of its rapidly expanding
business. It has automated all accounting and inventory control functions both at
its headquarters as well as its various branches. With all dealers and sub dealers
connected to head office by e-mail, transmission of business data is done
electronically on a daily basis resulting in adequate monitoring and control of
the business activities throughout the country.
38
MARKETING DEPARTMENT:
Marketing department with its goal oriented and friendly approach has been
successful in reaching most of the urban areas with the Genxt products.
Relationship marketing strategies are well employed and thus are able to
increase the sales, better distribution system and making the products available
when needed and also like regular visit to the dealers has made Genxt products
to market very easily.
5.2 SKILLS:
• Strategy Implementation.
• Separate training for both staffs and workmen to develop their skills.
STYLE:
39
In Decision-making they:
• Do communicate to them.
STRATEGY:
SYSTEM:
40
• Dealers when they need the electric bikes, they place the orders to the
marketing executives of their areas through telephone or when the
marketing executives visit them.
• Corporate presentation.
• Strategy implementation.
• Integrity.
Fairness.
Total quality.
Innovation creativity.
Humility
SWOT ANALYSIS
42
STRENGTHS: WEAKNESSES:
Professional management.
43
OPPORTUNITIES: THREATS:
44
RESEARCH METHODOLOGY
With increasing in air pollution in urban areas and scarcity of fuels Electric
Bikes is in great demand but it is not used by most of the people because of lack
of awareness. Thus the purpose of the study is to study the awareness level of
consumers towards E-Bikes and also the perception of the users. Thus by
creating awareness we can enhance the sales of Electric Bikes.
OBJECTIVES
Primary data collection:Primary data are those, which are originated currently
with exploration, carried out within the stipulated period of time. These are
fresh data’s collected in tune with the objective of the study.
45
• Multiple choice questions makes easier for both field interviewer and
respondents and it saves time. By this tabulations and analysis becomes
much easier and simpler.
These are the data that have already been collected by some other agency or
researcher with the intension of using it for their own use. The source of
secondary data being company’ records, distributors, dealers, university
research bureaus, company’s data bases intended to discern the customer’s
response pertaining to the various topics and public research studies.
• Percentage analysis
• Weighted average
Method of collection
2. Questionnaire method.
Here face to face interaction takes place and are orally interviewed. Here
this method plays a very important role, because the respondents are very
46
much involved with their busy schedules, thus this is the very easiest and
earliest way to get the questionnaire completed.
2. Questionnaire method:
SAMPLING DESIGN:
DATA ANALYSIS: The data collected was edited, coded and tabulated and
the results were subjected to further statistical interventions.
Some of the respondents were not ready to fill the questionnaire and
some of them not ready to come out openly.
47
Also the sample size of 100 may not truly represent whole
population.
48
Yes 74 74%
No 26 26%
Graph no 1:
49
INTERPRETATION:
INTERFERENCE:
This indicates that most of the consumers are aware about the electric bikes.
Very few are unaware.
50
TABLE NO 2:
GRAPH NO 2:
51
INTERPRETATION:
From the above graph it is evident that 49% of respondents came to know
about electric bikes through internet, 22% came to know through friends, 15%
through newspapers/magazines, 8% through television and 6% from other
sources.
INFERENCE:
From the above it is evident that internet is the main source of awareness, next
is through word of mouth from friends and family. There is not much of
awareness created through print media or TVCs.
52
TABLE NO 3:
GRAPH NO 3:
53
INTERPRETATION:
From the above graph it is evident that 76% of respondents use conventional
bikes whereas 24% of people use electric bikes.
INFERENCE:
From the above it is evident that most of the consumers prefer to commute
through the normal conventional bikes and only few prefer non-conventional
bikes i.e electric bikes.
54
TABLE NO 4:
GRAPH NO 4:
55
INTERPRETATION:
From the above graph it is evident that 41% of the consumers bought Electric
bikes due to its environmentally friendly nature, 24% due to its less running
cost, 12% due to safety, 6% due to no registration and 16% due to other reasons.
INFERENCE:
It is evident from the above chart that its environmental friendly nature and less
running cost makes people to go for Electric bikes. Even the safety and no
registration factor also encourages people to opt for Electric bikes and also
some other factors like no driving licence required and no gears also attracts
people to buy electric bikes.
56
TABLE NO 5:
GRAPH NO 5:
57
INTERPRETATION:
It can be interpreted from the above graph that 54% of consumers agreed to the
fact that advertisements influenced their buying decisions while 21% strongly
agreed to this fact 17% neutral and 8% disagreed.
INFERENCE:
It is evident from the graph that maximum numbers of E-Bike users were
influenced to buying through advertisements. Hence more of advertisements
need to be taken up in order to influence the potential customers.
58
TABLE NO 6:
GRAPH NO 6:
59
INTERPRETATION:
From the above graph it is evident that 29% of the respondents feel that the
price of Electric bikes are very high, 38% feel the price to be high, 25% feel the
price to be moderate and only 8% feel that the price is low.
INFERENCE:
It is clearly evident from the above graph that maximum numbers of consumers
feel the price of electric bikes to be high as compared to its features which are
not that great compared to conventional bikes. Very few consumers feel the
price to be in the moderate and low range. Thus the price of electric bikes needs
to be lowered in case to increase the sales.
60
TABLE NO 7:
GRAPH NO 7:
61
INTERPRETATION:
From the above graph it is evident that 33% of respondents found the mileage
of Electric bikes to be very good, 25% of people feel it’s good, 21% of
respondents find it to be average,13% of them felt it bad and 8% of
respondents the mileage to be very bad.
INFERENCE:
From the above graph we can make out that most of the respondents feel that
Electric bike gives good mileage as compared to other conventional bikes. Only
few felt that the mileage of conventional bike to be better than the Electric bike.
Thus we can focus on this particular parameter while marketing the product to
increase the sales.
62
TABLE NO 8 :
GRAPH NO 8:
63
INTERPRETATION:
From the above graph it is evident that 13% of respondents feel the speed of
Electric bike to be moderate as compared to conventional bikes,50% feel the
speed is low and 38% feel the speed to be very low as compared to other
conventional bikes.
INTERFERENCE:
The above graph clearly depicts that the users of the Electric bikes feel the
speed to be very low as compared to other conventional bikes. They feel that the
speed needs to be improved.
64
TABLE NO 9:
Yes 17 71%
No 7 29%
Total 24 100%
GRAPH NO 9:
65
INTERPRETATION:
From the above graph it is evident that 71% of the electric bike consumers are
convinced about the benefits of electric bikes whereas 29% are not convinced
about the benefits.
INFERENCE:
From the above graph it can be analysed that most of the Electric bike users are
convinced about the bike benefits whereas only few of them are not convinced.
This proves that maximum numbers of consumers are happy with the product
and its benefits.
66
TABLE NO 10:
Yes 18 75%
No 6 25%
Total 24 100%
GRAPH NO 10:
67
INTERPRETATION:
It can be interpreted from the above figure that 75% users recommend the bikes
to their friends while 25% would not recommend.
INFERENCE:
It is evident from the graph that most of the users of electric bike are willing to
refer it to their friends. This is an indication of them being satisfied with the
product.
68
11) Is the present promotional activity about Electric bike sufficient enough
for you to make the purchasing decision?
TABLE NO 11:
Yes 19 25%
No 57 75%
Total 76 100%
GRAPH NO 11:
69
INTERPRETATION:
From the above graph it can be interpreted that 75% of respondents feel the
promotional activity not sufficient, & 25% feel it’s sufficient.
INFERENCE:
It is evident from the above graph that the promotional activities are not
sufficient. Therefore various promotional activities need to be carried out in
order to create awareness among the people and thus increase the sales of
Electric Bikes.
70
12) Which of the following factors do you think are responsible for
lower market share of Electric Bike as compared to Conventional bike?
TABLE NO 12:
GRAPH NO12:
71
INTERPRETATION:
From the above graph it is evident that 42% of respondents feel speed&power
as the major factor for lower market share of E-Bikes as compared to
conventional bikes while, 26% feel battery life, 17% feel the appearance of the
bike and 15% say it’s the uncertainty of electric bike technology for lower
market share of E-Bikes as compared to other conventional bikes.
INFERENCE:
It can be analysed from the above graph that maximum no of consumers feel
speed and power to be one of the main reason for their lower market share while
some feel it’s because of the appearance and battery life. Only few consumers
are uncertain about the electric bike technology. so in order to increase the
market share the speed and power of E-Bikes needs to be improved and also
battery life & the appearance of the electric bikes need to be improved
72
13) Which of the factors do you think that prevents you from making the
decision of purchasing the electric bikes?
TABLE NO 13:
GRAPH NO 13:
73
INTERPRETATION:
From the above graph it can be interpreted that 32% of respondents are not
convinced, 26% feel expensive,17% are unaware,12% feel non-availability, and
13% other reasons which prevents them from making the decision of purchasing
the electric bikes.
INFERENCE:
From the above graph it is evident that most of the respondents do not purchase
the E-Bikes because they are not convinced about the electric bike technology
or the benefits, and also because it is expensive. Awareness need to be created
& the product need to be made available to maximum no of places.
74
TABLE NO 14:
Yes 55 72%
No 21 28%
Total 76 100%
GRAPH NO 14:
75
INTERPRETATION:
From the above graph it can be interpreted that 72% of respondents feel that
after sales service availability affects their purchasing decision while 28% of
respondents say it does not affect.
INFERENCE:
It is evident from the above graph that maximum no of respondents did not go
for buying the electric bike due to the non availability of proper after sales
service. Hence the after sales service need to be improved and service centre
needs to be operated in major cities to overcome this problem.
76
TABLE NO 15:
Yes 45 59%
No 31 41%
Total 76 100%
GRAPH NO 15:
77
INTERPRETATION:
It can be interpreted from the above graph that 59% of respondents were aware
of the Electric bike benefits and 41% are unaware.
INFERENCE:
78
16) After knowing benefits of electric bike are you willing to purchase it
in future?
TABLE NO 16:
GRAPH NO 16:
79
INTERPRETATION:
From the above graph it can be interpreted that 70% of respondents would
not purchase Electric Bikes even after knowing the benefits of it whereas
30% would go for Electric Bikes.
INFERENCE:
It is evident from the graph that only few respondents are ready to buy the
bikes after knowing the benefits but majority of them still prefer not to buy
because of many reasons like they already have a bike or they want speed
and power and few think its not sogood looking etc.
80
Summary of findings:
1. It was found that most of the respondents are unaware about the Electric
Bikes and their benefits. [Ref :Table no 1, Table no 9]
2. It was found that majority of the consumers came to know about electric
bikes through internet and there are only few advertisements in
newspapers and TVs. [ Ref : Table no 2]
• It was found that most of the customers are not much satisfied with the
price of the product, and Price quoted by the companies has affected the
customer satisfaction to a great deal.[ Ref : Table no 6]
81
• It was found that most of the customers were satisfied with the mileage of
the Electric bikes and are convinced about the electric bike benefits and
were willing to refer it to their friends.[Ref : Table no 7 & Table no 9]
• It was found that most of the customers are not satisfied with after sales
service. It shows that customers are dissatisfied about after sale service.
[ Ref : Table no 14]
• It was found that maximum number of the customers feel the speed of
the Electric bikes to be very low and were not satisfied with the current
speed of the bikes.[Ref : Table no 8]
• It was found that most of the respondents feel that the promotional
activities for electric bikes are not sufficient to make the purchasing
decision.[ Ref : Table no 11]
• It was found that most of the respondents feel that the factors such as
speed & power, battery life and appearance of Electric Bikes are the
main reasons for its lower market share.[Ref : Table no table no 13]
82
Suggestions:
83
• As most of the people prefer high speed the speed of the electric bikes
need to be improved so as to increase the sales of the E-Bikes.[ Finding
no 7]
• We need to have more number of dealers covering major urban areas and
the distribution network should be made strong.[Finding no8]
84
CONCLUSION:
85
LEARNING EXPERIENCE
The opportunity to work with the company given by the company officials was
very helpful to me. I got to meet many players in the distribution field and
discussed business with them which helped me to improve my communication
as well as marketing skills.
Apart from this i was able to understand the real scenario of the market and how
things really work in the market. This made me taste the real flavours of
working environment, work pressures, target achievements and other necessary
skills required to be a good marketing manager.
• From this study I got to know the importance and benefits of distribution
channels i.e. how it helps organizations in distributing products and
services to the end consumer.
86
87
Questionnaire
Dear sir/madam,
Name:
Age:
Occupation:
Questionnaire:
1. Are you aware of Electric Bikes?
. Yes No
88
a. News paper/magazine
b. Television
c. Internet
d. Friends
e. Others (specify)
a. Electric bike
b. Conventional bike
If you are using conventional bike then please answer questions from 10-15.
a. Environment friendly
c. Safety
d. No registration
e. Others (specify)
a. Strongly agree
b. Agree
89
c. Neutral
d. Disagree
e. Strongly disagree
a. Very high
b. High
c. Moderate
d. Low
e. Very low
a. Very good
b. Good
c. Average
d. Bad
e. Very bad
a. Very high
b. High
c. Moderate
d. Low
e. Very low
90
Yes No
Yes No
11. Is the present promotional activity about Electric bike sufficient enough for you to
make the purchasing decision?
Yes No
12. Which of the following factors do you think are responsible for lower market share
of Electric Bike as compared to Conventional bike?
a. Appearance
b. Speed
c. Battery life
13. Which of the factors do you think that prevents you from making the decision of
purchasing the electric bikes?
a. Expensive
b. Unaware
c. Not convinced
d. Non availability
e. Others (specify)
14. Is after sales service availability affecting your purchasing decision of electric bikes?
Yes No
Yes No
16. After knowing benefits of electric bike are you willing to purchase it in future?
Yes No
91
If no why
-----------------------------------------------------------------------------------------------
-----------------------------------------------------------------------------------------------
92
BIBLIOGRAPHY
BOOKS:
WEBSITES:
www.wikipedia.com
www.genxt.in
www.electricbikes.com
www.mahashodamarketing.com
OTHERS:
Company manuals
Company Reports
93