Integrated Project

Effective Public Communication | English 2 |

Economics

PAWN
SHOPS
Melaka

||

Kota Damansara

Lecturers : MS THIVILOJANA | MS CASSANDRA | MS

TEY
Members : Justin Chong Yong Sheng 0322845
Michelle Wong Sook Yin 0322362
Lew Quo Ming
0322884
Liew Cherng Qing
0322613
Ee Hui Teng
0322548
Cham Zheng Chee
0322317

the
HISTORY

The distinctive sign outside a

pawnbroker's shop

Islamic pawn broking in

Malaysia

Pawn broking
(lending money
on portable
security), one of
the oldest
professions.

In the East, the

business model
existed in China
over 3000 years
ago.

In the west,
"pawnbroking" existed in
the Ancient Greek and
Roman Empires.

the
BUSINESSES

CHOONG XIN Pawnshop, MELAKA || JOO NGIEN Pawnshop, KOTA DAMAN

JOO NGIEN PAWNSHOP,

MELAKA

THE
EXTERIOR

THE
CUSTOMER
SERVICE

THE
GOLD
EARRINGS

THE
JOO
THE
BUSINESS PRODUCT
NGIEN
PAWNSHO
P
THE
THE
THE OWNER | THE TEAM

OWNER

GOLD
NECKLACES

CHOONG XIN
PAWNSHOP,
KOTA DAMANSARA

THE
EXTERIOR

THE
BRAND

CHOONG
THE
XIN
BUSINESS
PAWNSHO
P
THE
EXTERNAL
FEATURES

THE MANAGER | THE TEAM

THE
CUSTOMER
SERVICE

THE
CUSTOMERS

THE
COMPARISON
SIMILARITIES AND DIFFERENCES

SIMILARITIES
the
CUSTOMERS
| lower income

the
ORIGIN
| China

DIFFERENCES
the
STRATEGY

the
INTEREST RATE

the
SHOP LAYOUT

the
LOCATION

THE
RECOMMENDATIO

BRAND
RECOGNITIO
N
CURRENT ISSUE:
Unawareness of the public.

RECOMMENDATION:
Modern Technology ||Promotion
Highlight||Specialty
Share||Expertise

CHANGING
PERCEPTIO
N
CURRENT ISSUE:
False perception

RECOMMENDATION:
Promote ||Acknowledgement
Reconstruction||Expand range of
pawn items
Collaboration||Proper planning

CUSTOMER
SERVICE
CURRENT ISSUE:
Neglect importance of
customer service.

RECOMMENDATION:
Train ||Lending and return policies
Understand ||Laws and Transaction
Feedback ||Improvement

IMAGE
MANAGEMENT
CURRENT ISSUE:
Exterior and interior design of the shop
is too conventional.

RECOMMENDATION:

Exploring new design layout || Attract customers

Maintenance || Keeping a fresh look

THE
STRATEGY

JOO NGIEN PAWNSHOP, MELAKA

EXPERIENCE
|| determine quality, price, value

KNOWLEDGE
|| trained staff

ECONOMY CONDITION
|| flexibility in price

CHOONG XIN PAWNSHOP, KOTA

DAMANSARA
CUSTOMER SERVICE
|| fulfill customer needs

SECURITY
|| well-equipped security system

TECHNOLOGY
|| determine price and quality

THE
COMPETITOR

JOO NGIEN PAWNSHOP,

MELAKA
|| THE COMPETITORS ||

CIMB BANK

GOLD STORE

MAYBANK

CHOONG XIN PAWNSHOP,

KOTA DAMANSARA
|| THE COMPETITORS ||

RHB bank, Ambank

HSBC bank

Visiber Jewelry Store

COMPETITION

the
PRODUCT

the
PAWN LOAN

the
CONCLUSIO

CHOONG XIN PAWNSHOP,

KOTA DAMANSARA

Commercially successful