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Customer-Centric Marketing Insight for 2016 Presented by

EmailWire, the Global NewsWire with Press Release


Distribution Services
In 2016, businesses will focus on knowing the customers based on their data
sets establishing which channel to take and deciding the right message to
reach them.
(EMAILWIRE.COM, December 15, 2015)
Houston, TX The adage that the
customer is always right is becoming
truer than ever as businesses focus their
marketing efforts on a customers
journey through the buying process.
This guide from Aimia, "Six Marketing
Must-Dos to Drive Stronger Customer
Relationships in 2016" establishes that
customers behaviors are changing.
Hence loyalty will be more important in
the coming year than before. Therefore
businesses must put their efforts to
understand their customers by using
tools like CRMs to ascertain customer
behavior, knowing where they are and
reaching them with the right message.
To do this, marketers must know related
data for each customer.
IQPC, on its complementary executive
guide, titled, "Big Data and Analytics
Insurance" writes that business can
understand their clients better by
- gaining detailed customer insight to increase competitiveness and become
more customer-centric
- transforming your people and processes to become more data-driven
- reducing risk and the costs associated with renewals, claims processes and
fraud prevention through more thorough analysis
- getting to grips with an increasing mass of data from multiple, complex
sources
Understanding customer behavior and meeting their needs is indispensable in

todays marketplace. Therefore businesses must discern their customers needs


through data analysis and communicate with them through the channels; for
example, through social media, email and press release distribution services.
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